LISTING YOUR PROPERTY - AvenueHQ · LISTING YOUR PROPERTY A HOMEOWNER’S GUIDE. TORONTO DOWNTOWN...

TORONTO DOWNTOWN CONDOS LISTING PRESENTATION

www.TorontoDowntownCondos.com

LISTING YOUR PROPERTYA HOMEOWNER’S GUIDE


Client Commitment My commitment to you is to sell your home for the most amount of money in the least amount of time and with the least amount of inconvenience. I commit to providing innovative and industry leading, custom tailored services and products on a cost competitive basis.

My job is to... 1. Turn the FOR SALE sign into a SOLD sign as

quickly as possible. 2. To determine the market value of your property. 3. Effectively market your property using traditional

and contemporary advertising techniques.

My Objectives Are: 1. To assist in getting as many qualified buyers as

possible into your home until it is sold. 2. To keep you informed of what actions are being

taken to sell your home. 3. To provide you with regular updates on our

progress. 4. To keep you informed on changing market

conditions. 5. To assist you in negotiating the highest dollar value

for your property.

Your Sales Representative

Pricing Your Home

Properly Pricing A realistic and competitive price will attract a greater number of potential buyers and increases your chances for a quick sale and a better price. Pricing your property closer to market value also encourages early activity (within 30 days of a listing being posted).

Results of Overpricing Properties can lose marketability and push the price down. The price may come down gradually but the initial response and enthusiasm may be lost. In decreasing markets you may also follow the market down as you reduce. High price homes are also not being exposed to the right buyers. You may hear response such as “it’s too small”. Translated - the buyer was expecting more for the price.


Your REALTOR® does not determine what your home is worth, the market determines the value based on analysis that your REALTOR® will do for you comparing solds, competition, trends and economic conditions. Together we determine the price.

Market Value Is the highest price a property will bring if exposed for sale on the open market allowing a reasonable time to find a purchaser who buys with the knowledge of all the uses to which it is adapted and for which it is capable of being used.


Role of the REALTOR®The REALTOR® does not determine what your home is worth. The market determines value (solds, competition, trends and economic conditions). Together we determine the price.

Don’t pick a realtor who promises you the highest price to get you to list with them. Pick the one who knows the market and substantiates the price.


I will leverage the unique, exquisite marketing tools such as:

• A Distinctive lawn sign • Custom designed marketing materials • Extensive internet exposure • Integrated print and online cross-media strategies • In-depth knowledge of your neighbourhood and

potential buyers • Selective newspaper ads • 24 hour listing hotline

By combining the basic real estate services with the target market strategy, I’ll uniquely position your property in the marketplace.

Anytime Anywhere Marketing.

Your Own Web Address By your property having its own web address it will allow for convenient access to details, photos and a virtual tour of the property for sale. This web address will be promoted on relevant websites, signs, and advertisements.

Featured on listing websites www.TorontoDowntownCondos.comwww.RemaxCondosPlus.comwww.ImranKhanCondos.com

Target Market Strategy


Featured Listing on My Own WebsiteBeing your agent, I will ensure that your home is seen first by buyers as a Featured Listing on my personal website. This exposure will increase exposure and interest in your property greatly.

Virtual ToursBy making a virtual tour accessible online it will allow us to showcase your home’s highlights and features.

Interior PhotosIncluding professional photos of your home demonstrates the full potential of your property to the buyer. Paired up with the use of web commercials and slide shows that highlight your home features, allow the property to become more than just a listing- it can become a home.

Target Market Strategy

Feature SheetsBrochures and feature sheets designed and produced by our associate design company Iconica Inc., allow for specific marketing to home buyers. Each feature sheet is designed specifically for your home. Make use of text and imagery to highlight the unique characteristics of your property.


Market to 25,000+ Residents in the Toronto Downtown Area with Direct Target Marketing! More than 500 Previous Investor Clientele get the listing fresh firsthand look!

Extensive Coverage on Toronto Downtown Condos. Com website with stress on Social Media Marketing such as : Facebook, Twitter, You tube & Wordpress.

Professional Photography and Feature Sheets

Precise Marketing to at least 2 Target Condo Towers with History of Sales Shift – Meaning people moving out, upgrading to better condo space.

Extensive Networking with Local Residents and Local Realtors in conveying the Listing with the use of Webmail and broad marketing techniques.

• Experience, Honesty & Professionalism!• Powerful Negotiations on your behalf!• Strong ( 5 + 5 Marketing Plan)• Precise Price Estimations to get the property sold

and not stale !• Ears to the ground marketing, buying and selling!• Over 10 years experience in real estate ONLY – No

other business but Real Estate!

5 Star Marketing Plan Why Choose Imran Khan?


Mission Statement

1. I have unlimited resources of clients who are looking for real estate in downtown Toronto!

2. People know me as an expert in downtown Toronto and ALL downtown agents are always calling me to find out if there is a listing that is available in downtown Toronto!

3. I am among the #1 Top Agents in sales at Re/Max

Condos Plus Corp., Brokerage. 4. I will not leave any stone unturned to get my

listing sold and I will do whatever it takes to sell them at the maximum value that they can attain!


• Created to exclusively, fully and competently represent Sellers in pursuit of real estate to be sold

• Created to have Multi-dynamic approach towards the needs of Sellers

• With Expert Market Research and Innovative Market Approach & ‘Ears to Ground’ strategy

• ‘Just in Time’ Inventory Selling and Marketing

• Exact Pricing Techniques that are unique to the Seller’s Market

• ‘Market Sensitivity Analysis’ for Buyers

• One on One Marketing Approach with proven results

• Tracking Listing’s Approach on day to day basis

• Specialization in One Field and One Field only: Condos and Townhouses

• Best Network in Downtown Toronto with Concierges and Security Staff

• Structured and Object Oriented Sales Approach

• Highly Organized in terms of Listing the Property, Timing the Property and Achieving maximum price output.

TDC Company Profile


Price: The price a purchaser is willing to pay for the property. It takes into account local market conditions, value and market condition- information provided by your real estate agent.

Deposit: The deposit shows the buyers good faith and will be applied against the purchase price of the home on closing.

Terms: Includes the total price offered and the financing details such as closing dates, inclusions and exclusions, etc.

Conditions: These might include “subject to home inspection”, “subject to you obtaining

financing” or “subject to you selling your property”. These must be satisfied in order for the deal to close.

Inclusions and Exclusions: These might include appliances and certain fixtures or decorative items, such as

window coverings or mirrors.

Closing Date: Generally, the day the title of the property is legally transferred and the transaction or Possession of funds finalized unless otherwise specified.

Elements of an Offer


Copy of any existing survey Copy of the Tax Bill, and most recent assessment Deed Mortgage Lawyer’s Approval List of improvements made to the property A list of inclusions or exclusions An indication of preferred possession: eg. 60 days

or to be arranged, immediate Summertime photos; if available Extra set of keys Rental items: eg. Hot water tank, gas burner, alarm

system (monthly fees) Current maintenance fees and utility costs in

addition to maintenance Parking space(s) and locker number(s) Pet restrictions Reserve fund/most recent audited financial

statement

Appliances Included: (make and model #) Washer _____________________________________ Dryer ______________________________________ Refrigerator ________________________________ Microwave _________________________________ Stove/Range _______________________________ Oven ______________________________________ Cooktop ___________________________________ Garbage Compactor _________________________ Garburator _________________________________ Freezer ____________________________________ Wine Cooler _______________________________ Other _____________________________________

Exclusions: Electric Light Fixtures ________________________ Window Coverings __________________________ Balcony Ornaments and Plants _______________ Other ______________________________________

What We Need


Use this checklist to help complete all necessary steps in order to have a stress free move!

Present Home If renting, give appropriate notice to your landlord Make arrangement for the return of any monies

held as deposit Disconnect telephone, cable & internet if needed

New Home Make arrangements for gas and electric utilities,

telephone and cable to be connected on the day the sale closes

General “Change of address” cards Get mail forwarded to new address Cancel contracted services or pre-authorized

cheques

Inform household services, of cancellation or transfer to new address

Obtain letter of introduction from current bank to establish new accounts

Cancel or transfer social, athletic, civic, religious or business memberships

Transfer medical, dental, prescription and optical records

Change driver’s license information Collect items out of storage Make arrangements to move special items such as

plants Safely dispose of any flammable liquids (it is illegal

for movers to carry them)

Feel free to contact your sales representative with any questions regarding your move, or for information on cleaning/moving companies, etc.

Plan Your Move


A first impression is important in selling a condo so that buyers can see all the unique aspects your space has to offer. The following checklist can be used to prepare your condo for showing and most importantly to get it noticed by potential buyers.

Balcony, Windows & Doors Your Balcony: Eliminate dead plants. Add potted flowers to the balcony. Clean inside windows, sills and around door

handles. Repair doors and windows, screens and hardware. Clean front door.

Locker Tidy and organize. Sweep floors, remove clutter.

Bathrooms & Kitchen Tidy counters, Appliances and fixtures cleaned/

polished. Remove clutter from countertops and cupboards. Check light switches and fixtures. Clean away any mildew in shower or around tub. Clean and deodorize garbage areas. Repair faucets, toilets or any leaking or dripping

taps. Fix grout and caulking as needed. Patch & paint wall and ceiling cracks. Add green or flowering plants. Add scented soaps or potpourri. Add matching towels.

Prep Home for Showing


Living/Dining Rooms, Bedrooms & Hallways Keep hallways and foyers clear of obstacles. Remove clutter, and out of season clothing. Clean, polish and re-arrange furniture for

openness. Tidy play areas, arrange children’s bedrooms to

look fun and inviting. Repair ceiling and wall cracks. Arrange fresh flowers on focal points. Put linens on table, perhaps place a setting on

dining room table. Carpets should be freshly vacuumed.

Things To Remember Keep your home warm and cozy, if in winter, or

cool and fresh, if in summer, so it feels inviting! Open drapes and blinds - keep rooms and

hallways bright and cheerful. Clean your closets - show off how spacious they

really are. Cigarette smoke is offensive to many. Keep

ashtrays washed, and try to smoke outside. Use exterior lights at night. Your home will look

more inviting. All lights turned on to make a friendly

atmosphere. Stage living areas to emphasize selling points.


Sellers Costs• Legal Fees: range from 1/2% to 1% of the sale price of the property plus disbursements. A real estate law-

yer will provide you with details.• Real estate commission + 13% HST. Effective July 1st 2010• Discharge of Mortgage: may be a penalty of 3 months’ interest, the interest differential between an old

and new mortgage or a combination of the above. Check with your lending institution.• The Move: may vary depending on your choice of movers; i.e. professional movers or packing yourself.

Buyers Costs• Legal Fees: range from 1/2% to 1% of the sale price of the property plus disbursements. A real estate

lawyer will provide you with details.• Disbursements: include City Tax Certificate, City Zoning Report, City Engineering Report, Sheriff’s

Certificate, Registry Office searches, deed registration, mortgage registration, copies, postage, long distance calls, etc.

Moving Costs


Land Transfer Tax *:If under $55,000: 0 .005 x purchase priceFrom $55,001 to $250,000: (0.01 x purchase price) minus $275From $250,001 to $400,000: (0.015 x purchase price) minus $1,525Over $400,001: (0.02 x purchase price) minus $3,525

Toronto Land Transfer Tax:If under $55,000: 0.5% x purchase priceFrom $55,001 to $400,000: (1% x purchase price)Over $400,001: (2% x purchase price)

• Survey: if no recent survey is available, a new one will cost approximately $700-$1,000. Fees for larger and recreational properties vary; individual quotes are required.

• Adjustments: money owed, pre-payment of taxes, hydro, gas, etc.• Home Inspection: will cost approximately $250 to $500.• Arranging the Mortgage: usually an appraisal fee of about $200 plus an administration fee of $200-$300.

An up-to-date survey may also be necessary.• The Move: may vary depending on your choice of movers; i.e. professional movers or packing yourself.

*Special taxes apply to non-residents


Thank you for all of your help with my condo purchase. You were extremely patient and dedicated to helping me find a place that met my requirements. I am really happy with the choice I made, and the help I received from you. – Angie Gandhi

Imran was very easy to work with and communicated with me in a timely manner. I got my condo in Toronto without even being here! He is a genuine person and knew what I had in mind even though I was so confused. I highly recommend him to anyone interested in any real estate. – Brad

I wanted to take a moment to thank you for your service with my recent condo purchase. As you remember, we reviewed several condos over a two month period including placing one offer that was not accepted. Throughout the process I found you to be professional, courteous, prompt and respectful. You made an effort to know exactly what I was looking for and always seemed to have my best interest in mind. I felt that I was dealing with a friend, rather than a broker. I would gladly recommend you to any of my friends and family. – Morry Murad

Imran Khan was the perfect broker for us. He took our best interests to heart, gave us spot-on advice on preparing out property for sale (yielding a sale price well beyond our imagining) and used out-of-the- box thinking to get us in to a house we absolutely love. – Moyra Turkington

Testimonials


Testimonials

We only had one suite in mind to buy. He found it, and we purchased it on assignment at a great price! Not only did he find our dream condo, but he also managed to sell our current condo in less than a month! Even we didn’t think it was possible due to the market slow down, but Imran pulled it off without a problem. He is an absolute professional, and a class act. Hands down, one of the most savvy yet humble agents out there. Imran gets the job done! – Mark & Richelle

One of the most important factors I consider when doing business with an organization or individual is customer service. My personal definition of customer service includes attributes such honesty, integrity and availability. From my first transaction with Imran to the third (to date) Imran Khan has exemplified such attributes and I could not be more pleased with his performance and results. Whether buying or selling real estate in the GTA, Imran Khan is my first choice. – N. Burkoski

I would like to take this opportunity to offer my praise and highest satisfaction with the work of Imran Khan, who lead me and my wife to our first home purchase. Imran is highly professional and exhibited tremendous patience and responsiveness, and delivered in the final analysis. You should be proud having such a dedicated agent. – Omar Jabri


The correct selling price of a home is the highest price the market will bear. To assist you in determining the correct asking price we have provided you with a comprehensive market analysis of comparable properties that have been recently offered for sale in your neighborhood. This analysis is based strictly on homes that can be considered similar to yours, and has been specially prepared for you over the last few days. This ‘Comparative’ property analysis is divided into three categories:

1. Similar properties that are currently listed 2. Similar properties that have recently sold. 3. Similar properties that failed to sell.

By carefully studying the comparable property locations, features, and the terms under which they are offered, we can develop a clear picture of the

potential market for your property. By looking at similar properties recently sold, we can see what homeowners have actually received over the last few months. This is the acid test that is used by lending institutions to determine how much they will be willing to lend a buyer for your home. While we naturally want top market value for the home, we can agree that there’s a point where the price would be too high. By looking at homes that didn’t sell, we can accurately determine that price point and be careful not to get too close to it. By doing our homework diligently, we can get maximum dollars in a reasonably short period of time.

Comparative Market Analysis


CMA


Top 60 in Canada, Re/Max 2013

Top 1 % In Canada Wide, Re/Max 2013

Accredited Buyer Representative (ABR)

Re/Max Hall of Fame

Executive Club Award 2013

Platinum Club Award 2010-2013

100% Club Award 2007-2013

Top 1% In Sales in Toronto 2007-2013

#1 in Sales at Remax Condos Brokerage 2006-2013

Awards

IMRAN KHANBROKER, ABR

Cell 416.670.6588Office 416.640.2661Fax [email protected]

1170 Bay Street # 110, Toronto, ON M5S 2B4

CONDOS PLUSCORP. BROKERAGEINDEPENDENTLY OWNED & OPERATED

LISTING YOUR PROPERTY - AvenueHQ · LISTING YOUR PROPERTY A HOMEOWNER’S GUIDE. TORONTO DOWNTOWN...

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