LinkedIn For Professionals

LinkedIn for Professionals

LinkedIn for Professionals – AICC 2012

Luke Jamieson, Director – Online Marketing


What is LinkedIn?


What is LinkedIn?

• Social Network for professionals• Build contacts, find jobs & answer questions• If Facebook is a bbq, LinkedIn is networking event• Last year recorded a revenue of $522 million, up

115% on the previous year


History of LinkedIn

• Thought up in 2002 in Reid Hoffman’s (cofounder) lounge room

• Launched May 5, 2003• After one month had 4,000 members• More than 150 million members worldwide• Now more than 2 members added per second


History of LinkedIn

• 3 million members March 2012 in Australia• In 2011 – 4.2 billion professional related searches• Management team now includes staff from

Google, PayPal, Yahoo, Microsoft and TiVo• As of late last year, LinkedIn had 1000 full time

employees.


What does it all mean?

• Stats are great, but what does it mean for me?



• It means that there is an ever-increasing database of clients, networks, prospects and research data available at your fingertips!

• The interesting part…



• Most people only use about 5% of LinkedIn’s functionality!


Does this sound like you?

• Most people with LinkedIn signed up;• Added their work• Added some basic details• Connected with a few friends• Never logged in again

• Sound familiar?


Does this sound like you?

• LinkedIn are helpful, they made this…• http://learn.linkedin.com/new-users/

• And this…• http://learn.linkedin.com/

• In fact…

http://learn.linkedin.com/new-users/



http://learn.linkedin.com/

http://learn.linkedin.com/


Some facts on how LinkedIn is used:

• Used a lot by recruiters & marketers – free research.

• 80% of all jobs in US now filled through LinkedIn

• Used to see ways to connect – I tried Richard Branson…


Did you know?

• You can get recommendations & references?• You can pay to advertise?• You can write status updates like Facebook and

also link automatically to your Twitter & Facebook pages?

• News stories are targeted to your skills profiles and groups you’ve joined?


Did you know?

• You can optimise your profile for SEO?• You can create a company profile and list your

products & services?• You can ask and answer questions in the Q&A

section?• You can search by name, skillset, company and

many other factors?


Did you know?

• There are paid professional options• See who’s viewed your profile• See how people look at your profile• Get people’s details without common connections

• Let’s check out Luke’s profile http://au.linkedin.com/in/lukej

http://au.linkedin.com/in/lukej


How to squeeze the most out of LinkedIn?



• Have a complete profile:• Professional profile image – not fishing!• Use your real name• Have a catchy tagline / headline• Show all your relevant experience• List your education• List your websites



• Have a complete profile:• Catchy executive summary• Add specialties, skills & interests• Join groups• Specify what offers you’re looking for

– Get back in touch– Recruitment / Jobs– Business deals



• Actively monitor and engage with connections• Follow up & build relationships• Join / engage in Groups• Know when people change jobs / positions• Research how to make connections with prospects



LinkedIn etiquette:

• Don’t randomly add people you don’t know!

• Request an introduction instead and ALWAYS write a personalised message when you add someone you have met / know.



• Post statuses / links to website & blog content that is useful to your connections / prospective clients.

• Not the place to talk about lunch



• New sections• Certifications – list any certificates, courses and other

qualifications• Publications – any articles, news or publications you’ve

authored or contributed to• Projects – key projects you’ve been involved in• Honours and Awards – show off your achievements



• Optimising• Give yourself a friendly URL• Add 3 links to your websites• Optimise links

• Lets take a look how http://au.linkedin.com/in/lukej



Social Media (Survey of 5000 websites):



• Company profile• Create a company profile (linked from your profile)• People can choose to “follow” your company• Add products & services

• http://www.linkedin.com/company/468030?trk=tyah

http://www.linkedin.com/company/468030?trk=tyah

http://www.linkedin.com/company/468030?trk=tyah



• Company profile

• Can add your blog, automatically shares latest posts on your company page and with your followers.

• Can add cool feature images



• If branding is important ensure consistency.

• Some companies have internal staff photos they promote, official position titles & rules about what information can be posted online.


Advertising on LinkedIn

• Display Ads



• Text Ads

• Constantly testing & changing!



• Target demographics– CEOs– Marketing Departments– Income Brackets– And much more


LinkedIn Today - News


LinkedIn Today

• News most shared by people in your industry• Takes into account your groups, skills and

companies you follow• Great way to keep on top of what’s happening


LinkedIn Today

• The best part?


LinkedIn Today

• The best part?

• YOU can appear there!


LinkedIn Today

• How?


LinkedIn Today

• How?

• By adding LinkedIn share button to your website, blog, articles (also great for SEO)


LinkedIn Today

• How?

Online Marketing Master Class – AICC 2012

LinkedIn Today

• Live Example

• http://www.linkedin.com/today/online_media?trk=tod-ind-tnav-113

http://www.linkedin.com/today/online_media?trk=tod-ind-tnav-113



Online Marketing Master Class – AICC 2012

Jobs

• Post positions• Look for new jobs!

• http://www.linkedin.com/jobs?displayHome=&trk=hb_tab_findjobs

http://www.linkedin.com/jobs?displayHome=&trk=hb_tab_findjobs

http://www.linkedin.com/jobs?displayHome=&trk=hb_tab_findjobs


Jobs

• Save searches – automate with emails• Get premium and search easier, faster and

save more, learn more

• Have a complete & professional profile• Look around, familiarise yourself with all the

tools• Log in regularly and nurture connections &

leads• Use for new client, staff research


Summary / Key Takeaways


Questions?

• www.dbgtechnologies.com.au

• Twitter.com/lukeyj• Twitter.com/dbgtechnologies• http://au.linkedin.com/in/lukej

• Phone 1300 723 618


http://www.dbgtechnologies.com.au/



LinkedIn For Professionals

Technology

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