LinkedIn Workshop for Search and Staffing Professionals

Eva de Lacy Staunton Sales Manager EMEA, Search & Staffing

Connect the world’s professionals to make them more productive

and successful

Our mission

313M Members

3.5M Active company profiles

1M Jobs

24K Schools

Billions of network updates

Next Decade

Create economic opportunity for every member of the global

workforce

Our vision

Create economic opportunity

Realise your dream job

Find work Be great at what you do

THE ECONOMIC GRAPH

THE WORLD IS

CHANGING FAST… Candidates & Clients

More Connectivity

More Choice

More Channels

1980’s 1990’s 2000’s 2010’s

Filing Cabinet

Recruiters

Offline Database

Job Channels

Social Media

PROFESSIONALS USE LINKEDIN FOR

3 VALUABLE REASONS

KNOWLEDGE The definitive professional

publishing platform

NETWORK We connect the world’s

professionals

IDENTITY The professional profile

of record

are passive and not looking to move

80%

60% of them are open

to opportunity!!

THE BEST RECRUITERS

ACT LIKE MARKETERS

SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1

…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE

SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2

LINKEDIN HAS

EVERY AUDIENCE YOU CARE ABOUT…

WE RECOMMEND

3 SIMPLE STEPS

YOUR FOLLOWERS & YOUR BRAND

NURTURE YOUR TARGET AUDIENCES

DO WHAT YOU DO BEST

BUILD ENGAGE RECRUIT

Building your brand & engaging your target audience

Rob Leach Media Consultant LinkedIn

Every candidate, client and consultant you have ever done business with has been on the same journey

The Journey

Unaware

Considering

The Funnel

Unaware

Aware Considering

Hired

These are the three steps on your journey

“The best recruiters act like marketers…”

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Great recruiters think about jobs the way marketers think about products

Strong brands move people toward

purchase long before they enter the store

Social Media is here to stay. Embracing its power is key.

57% of the decision to ‘buy’

is now made before any commercial contact with

your business

Creating followers will fuel your success

? ? ?

? ? ?

? ? ?

What good is a post on Facebook if you

have no friends?

Followers are more likely to recommend your business 2.5 x

78%

Followers are 78% more likely to respond to an InMail

of members are interested in job opportunities from companies they are following 79%

Know your audience

Your target market is your ideal candidate, so create a profile of that person. What is their background? What defines them? Where are they online? Give them a name and a picture – make them real!

Figure out what will capture their attention. What is that person interested in, what does that person care about, what else are they doing online?

Position your business as an expert, authority and place to go for any information or guidance in their space. Be relevant, be authentic and be personable.

Create videos, interview your people or industry experts, share information from events, write blog posts and e-books on the state of jobs in your industry, create salary surveys. Put this content in the right places.

“Brand is simply an organisation, product or service with personality”

Wally Olins

The Value of Brand

We know that strong brands with good reputations have 31% better total return to shareholders than the MSCI World average. (McKinsey Report)

B2B companies with strong brands outperform weak ones by 20%, according to McKinsey Report.

“People’s willingness to buy, recommend, work for and invest in a company is driven 60% by their perceptions of the company, and only 40% by their perceptions of their products.” Kasper Ulf Nielsen.

Building Awareness on LinkedIn

Storytelling is the most powerful way to put ideas into the world today. - Robert McAfee Brown

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin

Recruitment is a story telling business

CVs Career

Achievements

Expertise Jobs

Companies

History Culture

Requirements

An amateur football manager’s story

Who are we? Why are we here? What is our

mission?

What do we do?

What does that mean for you?

An amateur football manager’s story

5 stages in a story

Who am I? • Introduction to you/your business. Easy

to tell across multiple channels. Recruiters know this inside out.

Why am I here?

• What is the business’ purpose and the purpose of the content you are creating.

My mission • What you/your business stands for.

What I do • Your mission should be more “why” and this is more “how”. Find your USP.

What that means for you

• Case studies and testimonials. Success stories.

Small agencies telling a great story

Examples of great content

What’s next?

Create your online presence Build your target audience profile Develop your content Tell your story!

Market Insights Roxane Bal Insights Analyst LinkedIn

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What does the Staffing industry represent in Ireland?

How is Talent migrating in and out of Ireland?

KEY TAKEAWAYS

To create research & data-driven insights to power the world’s most

effective sales & marketing

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Insights Team Mission

Staffing Industry in Ireland

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1 M members in Ireland Representing 1 in 75 members in Europe

54 Source: LinkedIn data – Members indicating working for a company in the Staffing industry in Jun’14 vs in Jun’13

Staffing is the #2 Fastest growing industry in Ireland

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1 in 61 Staffing companies in Europe Are headquartered in Ireland

Source: LinkedIn data – Members indicating working for a company in the Staffing industry as of Aug’14

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1 in 58 Staffing employees in Europe

Are located in Ireland

Source: LinkedIn data – Members indicating working for a company in the Staffing industry as of Aug’14

57 Source: LinkedIn data – Members indicating working for a company in the Staffing industry as of Aug’14

Staffing employees in Ireland have 8x more connections

than the average member in Ireland


Staffing employees in Ireland are visiting LinkedIn 5 more days per month

compared to the average member in Europe


Staffing employees in Ireland are 11% more likely to access LinkedIn via mobile

than the average member in Ireland

Talent Migration

Our vision is to create economic opportunity for every member

of the global workforce.

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Jeff Weiner

What information is stored in the LinkedIn profile?


By analyzing millions of these profile changes, we can spot global talent migration trends


And we can see which skills are migrating as well


Using LinkedIn data, we can identify migration trends between countries


Source: LinkedIn Blog: http://blog.linkedin.com/2014/05/20/careers-that-will-move-you-what-it-takes-to-work-around-the-world/


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United Kingdom

United States

Spain

Australia

France

Top 5 Countries

61% of professionals moving to Ireland are coming from other parts of Europe

Let’s zoom in on a skill area with a high inflow of talent



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IT Infrastructure and System Management

Web Programming

Java Development

Software Engineering Management

Database Management and Software

United Kingdom

India

Italy

United States

Spain

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5

Top 5 Skill Sets

Ireland is attracting IT professionals


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5

United Kingdom

United States

Australia

Canada

France

Top 5 Countries

56% of professionals moving out of Ireland are moving within Europe

Let’s zoom in on a skill area with a high outflow of talent



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Marketing Event Management

Digital and Online Marketing

Social Media Marketing

Market Research and Insights

Database and Direct Marketing

United Kingdom

Australia

Canada

France

United States

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5

Top 5 Skill Sets

Ireland is exporting Marketing professionals

The world is linked – trading talent back and forth

Simple profile updates can, in aggregate, speak volumes about the global economy


LinkedIn Workshop for Search and Staffing Professionals

Business

Transcript of LinkedIn Workshop for Search and Staffing Professionals