© 2006 DealBuilders, Inc. All rights reserved.

Turn Turn Cold CallsCold Calls into into ‘Gold Calls’

Peter Ekstrom

www.thegoldcallcoach.com

“The ability to communicate is everything” - Lee Iacocca

© 2006 DealBuilders, Inc. All rights reserved.

About Pete…

Pete the ‘Gold Caller’

SellersSellers BuyersBuyers

Brokering sales meetings for clients since 2002!

© 2006 DealBuilders, Inc. All rights reserved.

The Attention Economy

Sales Prospects use ‘Attention Filtering’ to get you off the phone in under 5-seconds

© 2006 DealBuilders, Inc. All rights reserved.

Not Enough Time for the 30- Second ‘Elevator Pitch’

Don’t Sell - Close for Attention!

• Before the prospect can pay for your product they must first pay attention to you!

• Close for attention first then set the sales appointment

© 2006 DealBuilders, Inc. All rights reserved.

© 2006 DealBuilders, Inc. All rights reserved.

The Gold Call Script

The Ice-Breaker

The Lemonade Statement

Focus Question

Attention Question

ClosingQuestion

© 2006 DealBuilders, Inc. All rights reserved.

Why You Need a Gold Call…

• Prospects hate the ‘elevator pitch’

• Close more sales appointments

• Stop prospect objections

• Eliminate sales pressure

• Close sales faster

• Find new business before your competition

                                                            

© 2006 DealBuilders, Inc. All rights reserved.

Score More Points With Sales Prospects

Call The Gold Call Coach!516-541-8160www.thegoldcallcoach.com