Susan Kuhn Frost – http://socialmediazoom.com

Linked-In 101

• WHAT do you have to say?

• WHERE can you say it on Linked-In?

• HOW can you make it “social”?

02We’ll explore:

• Visit: http://lab.drwicked.com/writeordie

• Enter: 4 minutes

• Brain dump: “What is mine to say?”

02Let’s start:

• What did you like best that you wrote?

• Pair off and share – 2 minutes.

• Listener: Help it come even more alive!

• Switch and repeat.

02The most important things you have to say?

• Personal (I am me.)

• Helpful (I truly see you.)

• Authoritative (You experience a benefit when you work with me.)

02Effective social marketing communication is:

http://linkedin.com

02Taking it to Linked-In:

• PICTURE: headshot (looking up, friendly, editable)

• HEADER: Who YOU are. Compelling. Focused. (120 char)

• SUMMARY: Write in Word/paste. Helpful. Authoritative. (2000 char)

• SPECIALITIES: Keywords / variants. (500 char)

02Profile

• EXPERIENCE: (2000 characters)

• What does the company do?

• Who are the customers?

• Where do they operate?

• Your job / results / noteworthy.

02Profile

• INTERESTS: Keywords for your interests

• GROUPS/ASSOCIATIONS: List both abbrev/full name

• LINKED-IN GROUPS: Join 10-30 groups (large, local).

• RECOMMENDATIONS: Ask for 10-20 from influential people.

02Profile

• RECOMMENDATIONS:

• Recommend your colleagues w/o them asking.

• Ask for 10-20 from influential people.

• Real. Detailed. Not fluff.

02Profile

• Create a company profile.

• Create a GROUP for your company.

• Employee profiles: include your company’s keywords.

02Profile

• Customize your URL: …/in/yourname

• Label your websites to encourage click-throughs

• Add applications that add heft to your image

02Profile

• Amazon reviews• Events• Wordpress – share blog posts• Slideshare – upload presentations• Box.net – upload resume• Linked-in Questions• -- browse and choose --

02Profile

• LION: Linked-In Open Networker• LAMB: Look at My Buds • Quantity or Depth: Which Matters?

02Networking on Linked-In

• Existing Contacts (search and invite)• ALWAYS change the default invitation. • Start a group that will benefit your targeted

customer. (Join those too.)• Pose questions, and answer questions.• Create events. • Connect with people you meet…

02Building Your Network

• Understand the concept of connections.• Post updates weekly; update your status,

respond to connections, invite new connections.

• Search linked-in frequently for what you need. Learn to use it.

02Using Linked-In

• LI = professional credibility• Home base to keep your name in front of

your network• Marketing platform (if your customers are

on the platform)• Training wheels for a website or blog

02Linked-In / Your Social Media Mix

• The medium is not the message! • The MESSAGE is the message – cross-

platform.• Make your message:

• Emergent!• Action-oriented!• Conversational!

02Avoid “Tool-itis”

• Focus on the sweet spot where you meet the customer’s core need.

• 75% or more of your message should be about your customer. It’s not about you!

• Be honest with yourself about your marketing status: gaps will become chasms when exposed 24/7

02Distill it down

• Use social tools to increase your clarity. Listen to yourself.

• Take feedback seriously – is anyone listening? Measure.

• Be open. • Manage your time. LI = 1-2 times per

week.• Commit no matter what.

02Making it Social

• Be honest, too, about how deeply sourced your work is.

• Now might be the time to retool if you feel tired or uninspired.

• A business that communicates well online has 3 kinds of potential.

• Grow or shrink….financial crossroads.

02Be More. Do More. Earn More. TM

• http://socialmediazoom.com

• http://nonprofitsocialmediacenter.org

• http://renewingthespiritofcapitalism.com

• http://susankuhnfrost.com

02Where we are:

• Social Media 101 Intensive (12 weeks live and online)

• Individual/group/company social media coaching

• Message development workshop

• Launch coaching using social media

02What we do:

• Blog strategy and launch

• Platform training: blogging, twitter, linked-in, facebook, private social networks

• Traffic building / list building

02What we do:

Now is the time to renew your business, your finances, and your spirit through the self-expressive world that is social media.

Susan Kuhn Frostskf@susankuhnfrost.com