Linked In 101 2010
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LinkedIn 101
How to Create a LinkedIn Profile
presented by Kate Koziol, K Squared Communications, Inc.
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Show of Hands
Do you already use Facebook, Do you already use Facebook, Twitter, or LinkedIn?Twitter, or LinkedIn?
Do you know someone that does?Do you know someone that does?
K Squared Communicationswww.ksqrd.com
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The Social Media InfluenceThe Social Media Influence
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You Will Learn:
What is LinkedIn?Why should someone consider joining LinkedIn?How is LinkedIn different from other social media sites?Creating your LinkedIn profile
K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
You Will Learn:
Joining groupsParticipating in discussionsNext stepsSuccess stories
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“Relationships Matter”
LinkedIn is World’s largest professional networkOver 8.5 million professionals internationally from 130 industries
K Squared Communicationswww.ksqrd.com
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The Facts
Over 75 million members in over 200 countries Executives from all Fortune 500 companies are LinkedIn members
K Squared Communicationswww.ksqrd.com
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Uses for LinkedIn
Career OpportunitiesReferencesKeeping In Touch
Job InquiriesBusiness DealsConsulting Offers, and more
K Squared Communicationswww.ksqrd.com
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Uses for LinkedInPeople come to youProfile shows when searched for on search engines
K Squared Communicationswww.ksqrd.com
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WWW.LINKEDIN.COM
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K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
Building a Profile
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K Squared Communicationswww.ksqrd.com
Adding Job Position
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K Squared Communicationswww.ksqrd.com
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Making Connections
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Adding Connections
K Squared Communicationswww.ksqrd.com
Upload email listSearch for names you already know
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K Squared Communicationswww.ksqrd.com
Adding Connections
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K Squared Communicationswww.ksqrd.com
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Network Statistics
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Getting to Know You…Getting to Know You…
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Posting and Polling
K Squared Communicationswww.ksqrd.com
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Posting and PollingPosting and Polling
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Don’t Let It Get Don’t Let It Get StaleStale
Add photos Add photos
Add notes or link to blogsAdd notes or link to blogs
Add videos to your profileAdd videos to your profile
Upload presentationsUpload presentations
K Squared Communicationswww.ksqrd.com
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Start Becoming SocialStart Becoming Social
Engage in conversation- let Engage in conversation- let people know what you do.people know what you do.
Write recommendations. The Write recommendations. The favor will be returned.favor will be returned.
K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
Recommendations
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Participate in the Participate in the CommunityCommunity
Join “Groups”Join “Groups”
FROM YOUR PROFILE CLICK ON “GROUPS”
K Squared Communicationswww.ksqrd.com
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Joining a GroupJoining a Group
K Squared Communicationswww.ksqrd.com
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Joining A Group
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Asking A Question
Ask Questions in Groups
K Squared Communicationswww.ksqrd.com
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David KunzeFound course management co. through LinkedIn800-1200 new bookingsHiring 2 new FTEsParticipating in golf groups
K Squared Communicationswww.ksqrd.com
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Advice From The Front Lines
Learn privacy settings and controlsSign up for free seminarsMake commitment to use the toolsDon’t overly push the messageQualify sources
K Squared Communicationswww.ksqrd.com
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Putting It All TogetherPutting It All Together
K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
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Tips for SuccessTips for SuccessUse social networking daily – Use social networking daily – or oftenor often
Join a few groupsJoin a few groups
Don’t be a wallflowerDon’t be a wallflower
Choose the right toolsChoose the right tools
K Squared Communicationswww.ksqrd.com
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Things to WatchThings to Watch
Time vanishingTime vanishing
Hard sellingHard selling
Not updatingNot updating
Updating too Updating too oftenoften
Too personalToo personal
Too impersonalToo impersonal
K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
Information Management Tools
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Success Stories
Linked to hiring manager at Yahoo!Was asked for references for new positions Interviewed for himself and was hired
K Squared Communicationswww.ksqrd.com
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Success Stories
K Squared Communicationswww.ksqrd.com
Goshido sent 700 messages to possible investors200 responses in 8 daysResulting in $230,000
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Success Stories
K Squared Communicationswww.ksqrd.com
James FilbirdUses LinkedIn to acquire new clients Receives 75% Business from LinkedIn
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Resources
learn.linkedin.com/
www.executivesguide-linkedin.com/
K Squared Communicationswww.ksqrd.com
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Knowledge is just a touch awayWith THETRADESHOW e-Learning Center!
THETRADESHOW e-Learning
Center
Access 60 hours of recorded sessions online at your convenience.TTS.sclivelearningcenter.com
K Squared Communicationswww.ksqrd.com
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Questions?
Kate Koziol773 774 7847
[email protected] www.ksqrd.com
K Squared Communicationswww.ksqrd.com