Linked in 101 Part I: Let's Get Connected

25
LinkedIn 101 by Jody Krasner Gladstein JKG Social Media Part I: Let's get connected!

Transcript of Linked in 101 Part I: Let's Get Connected

Page 1: Linked in 101 Part I: Let's Get Connected

LinkedIn 101

b y J o d y K r a s n e r G l a d s t e i n J K G S o c i a l M e d i a

Part I: Let's get connected!

Page 2: Linked in 101 Part I: Let's Get Connected

linkedin.com/in/jodykgladstein

Jody Krasner GladsteinJKG Social Media

facebook.com/jkgsocialmedia

[email protected]

@jkgsocialmedia

Page 3: Linked in 101 Part I: Let's Get Connected

What is LinkedIn?

Page 4: Linked in 101 Part I: Let's Get Connected

Professional – fromyour photograph right

through toyour summary.

1 2 3 4

Build connections withpotential employers

and customers.

Tap into theknowledge of your

network.

Your Profile Connections Companies Updates

Founded in December 2002, LinkedIn is asocial networking site designed for thebusiness community, and is the world’s

largest professional network.

Follow companies

Page 5: Linked in 101 Part I: Let's Get Connected

The goal of LinkedIn isto allow members to

establish networks ofpeople they know andtrust professionally.

Page 6: Linked in 101 Part I: Let's Get Connected

Fun Facts

380 million users as of July 2015

2 new members every second

97 million monthly unique visiting members

Reaches a total of 200 countries and territories

44% of users are women and 56% are men

Page 7: Linked in 101 Part I: Let's Get Connected

Your Profile

Page 8: Linked in 101 Part I: Let's Get Connected

LinkedIn measures your“profile strength” from0-100%. The higher yourprofile completeness, themore likely you are toappear in search results.

Page 9: Linked in 101 Part I: Let's Get Connected

Your Profile

Industry andPostal Code

10% 10% 10% 10% 10%

10% 10% 10%10% 10% 10%

CurrentPosition

2 MorePositions

Education 5 Skills

50+Connections

Summary ProfilePhoto

WorkSamples

VolunteerExperience

Page 10: Linked in 101 Part I: Let's Get Connected

Photo

Increase in likelihood that your profile will beviewed if you have a photo of yourself?

Page 11: Linked in 101 Part I: Let's Get Connected

Photo

DO DON'T

Page 12: Linked in 101 Part I: Let's Get Connected

Summary

Questions to AskYourself

Who is your ideal audience?What do you want them to learn about you?

How do you want them to feel?What are your accomplishments?

What are your values and passions?What are your superpowers?

Page 13: Linked in 101 Part I: Let's Get Connected

Summary

Page 14: Linked in 101 Part I: Let's Get Connected

Connections

Page 15: Linked in 101 Part I: Let's Get Connected

Connections

Page 16: Linked in 101 Part I: Let's Get Connected

After importing your contacts, start basic searches to find people you

know by name.

Page 17: Linked in 101 Part I: Let's Get Connected

Sending a custom messagealong with that invitation tomake the connection more

personalized is a MUST.

Page 18: Linked in 101 Part I: Let's Get Connected

Skills

Page 19: Linked in 101 Part I: Let's Get Connected

LinkedIn gives you 50

skills. Choose the

maximum number of

entries and what you want

to highlight the most.

What's In Your Toolbox?

Page 20: Linked in 101 Part I: Let's Get Connected

The jury is still outon how much

weight individualendorsements ofyour skills really

carry. But, most ofthe time they are agood thing and play

up yourPERSONAL BRAND.

Page 21: Linked in 101 Part I: Let's Get Connected

Groups

LinkedIn groups are spaces inwhich professionals and experts

can share content, ask for advice,post or search for jobs and

network with others.

Page 22: Linked in 101 Part I: Let's Get Connected

There are OVER1.4 million

LinkedIn groupswithin everyindustry to

choose from!

Page 23: Linked in 101 Part I: Let's Get Connected

Companies

Company pagescontain general

information, suchas a business

overview, list ofemployees andpress mentions.

Page 24: Linked in 101 Part I: Let's Get Connected
Page 25: Linked in 101 Part I: Let's Get Connected

LinkedIn 101Part II: Jobs, Jobs, Jobs & More Tips!