How to Build the Links You Needto Rank at the top of Google

Link Building

Why Links Are So Important

The 10 Immutable Laws of Link Building

#1: The More, the Merrier

Quantity

#2: Links from High Authority Sites Are More Valuable

Quality

#3: Topical Relationship Matters

#4: Google Ranks Pages, Not Domains

#5: Anchor Text is Everything

• WRONG:– Interested in our SEO services? Learn more– Check out our SEO services:

www.TheOutsourcingCompany.com

• RIGHT:– Learn more about our SEO services

#6: Context Matters

#7: Internal Links Count

#8: Not All Links Last Forever

#9: Make It Look Natural

#10: Beware of NoFollow Links

http://tools.seobook.com/firefox/seo-for-firefox.html

The Link Building Process

List of Potential Link Sources

Work on Getting the Links

Earn Links Ask for Links Place Links

Finding Potential Link Sources

From Sites that Link to Your Competitors

http://www.opensiteexplorer.org

From Sites that Link to Your Competitors

http://www.seomoz.org/labs/link-intersect

Google’s “Similar Search”

From Top Ranking Sites

Article Marketing Tactic #1

1. Submit your article to EzineArticles.com2. Track a unique snippet of your article using

Google Alerts3. See who re-posts your content. Pursue good

opportunities.

Article Marketing Tactic #21. Write an article

2. Post it to:a. Your blogb. Facebook/Twitter/LinkedInc. LinkedIn groupsd. Forums / discussion boards / message boards

3. Add this call to action at the end of the article:Do You Want to Post this Article to Your Blog or Website? Feel Free to Do So. All I Ask Is that You Mention the Original Source:

Zeke Camusio is the Founder and CEO of The Outsourcing Company, an Internet Marketing Agency based out of Portland, OR.

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From Directories

YahooDMOZ

Business.comBOTW

BOTW blogsGimpsySkaffeWOWAviva

GoGuidesStartingPointWebBeacon

JoeAntwww.seomoz.org/directories

PremiumDirectories

Google LocalYahoo! Local

Bing LocalInfoUSA

Yellow PagesLocaleze

YelpUniversalBusinessListing.org

LocalDirectories

NicheDirectories

[keyword] + directory[keyword] + submit site

[keyword] + add site

BOTW blogsBlogCatalog

www.blog-search.com/www.blogarama.com/www.blogbunch.com/www.blogcatalog.com/

www.blogcode.com/www.blogexplosion.com/

www.blogflux.com/www.bloggernity.com/

www.bloghop.com/www.bloghub.com/www.bloglisting.net/

www.blogrankings.com/www.blogtoplist.com/

www.britblog.com/findingblog.com/

www.geekyspeaky.com/links/www.getblogs.com/

www.globeofblogs.com/www.iblogbusiness.com/

www.lsblogs.com/myblog2u.com/

www.quickblogdirectory.com/sportsblogs.org/

www.theweblogreview.com/index.phpwww.weblogalot.com/

BlogDirectories

Warning: Don’t waste toomuch time on directories.

From Social Media Sites

Use These Secret Link Building Queries[mdkw] inurl:category/guest[mdkw] "guest blogger" [mdkw] guest blog post writer[mdkw] "guest post" [mdkw] "guest article"[mdkw] "guest column"[mdkw] inurl:contributors{keyword} “guest blogger” OR “guest post” OR “guest article” OR “guest column”{keyword} “become a contributor” OR “contribute to this site”{keyword} “write for us” OR “write for me”{keyword} inurl:category/guest{keyword} “top * [tools/ articles/ websites/ etc.]” -> refine search to ~1 year ago. Contact anybody who shows up and ask if you can help with the 2009/ 20** edition of the article[pr welcome], [submit * review], [pr friendly], [pr contact], [pr info], [get * reviewed], [allintitle:get * reviewed], [reviews inurl:submit][intitle:submit intitle:contest], [allintitle:submit * contest], [blog contests], [submit * giveaway]["in kind donations" list], ["in kind donors" list]

Use These Secret Link Building Queriesintitle:[{target keyword} videos], intitle:[{target keyword} clips]intitle:[{target keyword} tools], intitle:[free {target keyword} tools], intitle:[list of free {target keyword} tools], intitle:[list of {target keyword} tools]“keyword phrase” sponsor charity“public library” “useful links” keyword phrase site:.gov“useful keyword phrase sites” library –clientwebsite site:.edu“helpful keyword phrase sites” library –clientwebsite site:.edu“favorite keyword phrase sites” library –clientwebsite site:.edu“best keyword phrase” site:.edu OR site:.orgkeyword phrase resources public library site:.uskeyword phrase site:.eduIn Google Image Search to find the little “U Comment – I Follow” logo: “MY KEYPHRASE” inurl:ifollow*.gif [mdkw] blog list[mdkw] top bloggers[mdkw] blogroll[mdkw] "blog roll"

Use These Secret Link Building Queries[mdkw] twitter list[mdkw] twitter users[mdkw] "list of lists"[mdkw] "top * ways"[mdkw] "top * tips"[mdkw] "top 10"[mdkw] "top 100"[mdkw] intitle:"q/a with"[mdkw] intitle:"q&a with"[mdkw] intitle:experts interview OR talk OR discuss OR answer[mdkw] expert interview[mdkw] intitle:interview["Notify me of follow-up comments?"+"Submit the word you see below:"]

SEOMoz Link Finder Tool

http://www.seomoz.org/labs/link-finder/index.php

SEOMoz Juicy Link Finder

http://www.seomoz.org/link-finder/

From People You Know

• Partners• Co-workers• Vendors (Testimonials)• Clients• Friends, family, people with websites

From Sites that Already Link to You

From Blog Comments

Warning: Be Relevant. Don’tSpam. This Is an Opportunity

to Position Yourself as aThough Leader in Your Industry.

Create the New Version of an Old Resource

Look for Broken Links on Resource Pages

http://www.kevinfreitas.net/extensions/linkchecker/

Look for Broken Links on Resource Pages

Delicious.com Google

DMOZ.org Niche directories

Look for Broken Links on Resource Pages

Interview Experts in Your Industry

Guest Blogging

1. Comment often. Add value to the conversation.

2. Reach out to the blogger.

3. Offer them one exclusive piece.

4. Promote it like crazy.

5. Offer to write for them regularly.

6. Check out MyBlogGuest.com

Translate Content

Donations

Get Media Coverage

• Put together charity events

• Do something crazy

• Do contests and sweepstakes

• LET THE MEDIA KNOW!

Badges

Link Building Best Practices

Use a CRM Tool

http://highrisehq.com/ http://www.buzzstream.com/link-building

How to Approach a Website Owner Effectively

• Be nice, funny, likable.

• Personalize your emails

• Make it about them, not you

• Build a relationship before you ask for something

• Find something broken on their site

• Use the phone!

• “Be a woman”

• Be the Public Relations or Marketing Director, not the “SEO Specialist”

• Use an email address from the same domain

Give Something Away for FREE• Reports

• Videos

• DVDs

• Books

• Free consultation

• Magazine

• Free trial

• Free samples

• Tools

• Quizzes

• Games

• Webinars

Your Design Needs to Be Awesome

Social Signals Are Extremely Important, Too

Getting the Pages Linking to Your Site Indexed

Bookmark these pages on Digg and Deliciousso Google Can Find Them. Tweet them, too.

About Automation and “Black Hat” Link Building

www.senuke.com www.wickedfire.com

Don’t Buy Links(At Least Not from Link Brokers)

Thank You!

Zeke Camusio503-367-7561

zeke@TheOutsourcingCompany.com

www.TheOutsourcingCompany.com

Next Webinar:10 Awesome Productivity Tools That Will Save You 5 Hours a

Week

www.TheOutsourcingCompany.com/blog

Questions

Download the Slides

http://bit.ly/zeke-lb-webinar