www.thenoodlehouse.com

brand

inspiration

Experience

operations

Look and feel

social licensing

press

www.thenoodlehouse.com

Introduction There are many spectacular and innovative restaurants in Dubai. Among them, the noodle house is acknowledged as a phenomenon. There were queues outside its doors when it opened on 25th February 2002. Twelve years on, it is still one of Dubai’s most popular places to meet and eat, both at lunchtime and in the evening.

Currently Dubai has 7 outlets in operation - at Media City, Dubai International Financial Centre, Burjuman, Dubai Mall, City Walk, Emirates Towers and Madinat Jumeirah. The noodle house is the first global F&B franchise born in the U.AE.

Inspiration We draw our inspiration from the crowded streets of South East Asian cities such as Singapore, Jakarta and Kuala Lumpur. Vendors prepare and sell the most amazing, aromatic choice of tasty food. Healthy, delicious and always fresh, this food is relished by all - from resident to tourists to businessmen and precisely the dishes served at the noodle house. We make diners feel at ease in the joyful, communal buzz typical of a popular street stall and in keeping with the unpretentious, relaxing ambience, diners simply tick a box to mark their choices on an order pad and hand it to their server. Food is served quickly and diners are often surprised at just how soon their meal arrives – but we don’t serve ‘fast food’. The surroundings are informal yet stylish - the noodle house has neatly – perhaps uniquely – eliminated the divide between a great and exciting culinary experience and affordable food served quickly.

www.thenoodlehouse.com

Experience People are drawn to the vibrant ambiance of the noodle house. It is a market place where chefs whip up aromatic dishes within minutes over an open flame and in full view of our guests. Sitting at long communal tables amidst this hustle and bustle, talking to complete strangers is not that uncommon. “Award Winning South East Asian Food Served Fast” The unique combination of exceptionally tasty, wholesome, fully MSG-free food and the energetic ambience is ultimately what brings our guests back for more. We deliver authentic South East Asian street food in style and comfort, served quickly and with a smile. Sit down - tick the box - enjoy the show – have some fun – love your plate and come back for more. Again and again.

www.thenoodlehouse.com

Brand The noodle house is cheerful, contemporary, vibrant, witty, young, dynamic and informal. It stands for tasty, healthy food served quickly and without fuzz in a contemporary and attractive setting The noodle house was voted as a “SUPER BRAND”, the U.A.E’s choice for 2 consecutive years in 2012 and 2013. Super Brand status is designated by panels of experts in nearly 90 countries around the world, and is based on factors including market position, quality, customer trust and longevity. The noodle house offers a smiling welcome to one and all, from fashion-conscious singles on a night out to large groups of friends and families enjoying a leisurely get-together.

Positioning

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Look and feel With long lines, dark wood, natural finishes and clean contours, the look of the noodle house is a pleasant, contemporary space. Woods employed are mahogany, birch, hiroko and teak. The crockery is plain white and refreshingly simple. Each place-set has a large cotton napkin chop sticks and cutlery. While warm, natural materials like wood and leather abound in the dining area, the kitchen – which is fully open to view – features glass and shiny stainless steel

www.thenoodlehouse.com

social Our dynamic social media strategy is geared to support Franchisees and to promote restaurants world-wide. We connect with our guests for you. Visit us on Twitter: @thebignoodle, Instagram and on Facebook

www.thenoodlehouse.com

operations To optimize seating, a noodle house ideally has a minimum of 250 square meters. This will give room for 115 diners. INVESTMENT The initial investment for a franchise comprises three (3) principal components: 1) Capital expenditure, pre-opening expenses, initial franchise fees and technical service fees. 2) Capital expenditure and pre-opening expenses associated with the build and opening of your outlet The physical investment varies depending on location and the complexity of the site. Below is an indicative costs based on current pricing (2013) in the UAE and excluding consultancy fees (ID, FS, MEP, AOR etc). The costs are approximate and are not to be relied upon nor form any part of any contractual arrangement. CONTINUING FEES AND MARKETING FEES As soon as the outlet is open, royalty fee, as well as a basic marketing fee becomes payable

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press

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Licensing WHO ARE WE LOOKING FOR? We are looking for driven, passionate, active partners with food and beverage/hospitality experience and a track record in both, setup and ongoing management of multiple sites. Partners with the aim and drive to develop multiple sites in a territory and to schedule. Partners with an existing, proven management structure are preferred.

RESTAURANT KPI(S) Following a signed NDA, key performance indicators for owned and operated noodle house outlets will be shared. This will assist the potential partner to formulate the business plan for the proposed territory. Both parties will review, comment and fine-tune the business plan.

SUPPORT As a franchise partner, we will work closely with you and provide full support. This support includes a complete set of manuals reflecting every facet of running a noodle house business, as well as operational standards, systems, processes and procedures plus the tools required to promote and market your business successfully. All information is also available through a secure online portal for ease of access.

www.thenoodlehouse.com

locations 10 Countries | 23 outlets world wide (Now open in Jeddah and Moscow)

Dubai -

Madinat Jumeirah

Dubai -

citywalk

Limassol -

cyprus

Karachi -

Pearl continental hotel

Abu dhabi -

Al wahda mall

Oman -

Muscat city center

Kuwait -

Olympia mall

Qatar -

Doha city centre

www.thenoodlehouse.com

brand

inspiration

Experience

operations

Look and feel

social licensing

press