*LHD Portfolio Book_FALL_2016_sm
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Transcript of *LHD Portfolio Book_FALL_2016_sm
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MAIA YOGURT PACKAGING: PROCESS WORK
WE BRAND{ PEOPLE. PLACES. THINGS.}
Categories of Services:
• SIGNAGE & SPACES
• WEB & DIGITAL
• PACKAGING & PREMIUMS
• COLLATERAL & CAMPAIGNS
• LOGOS & IDENTITY
• SOCIAL MEDIA MARKETING
Your 360o Brand Experience:
For over 26 years, award-winning Lindsay Hill Design has established itself as a
creative and strategic marketing communications firm specializing in branding,
integrated campaigns and highly innovative design. We combine creative thinking
with business strategy to differentiate our clients, engage audiences, and get results.
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AdvertisingArnold Communications
Holland Mark
Ingalls
Cause-Related Marketing, Corporate Social Responsibility + NonprofitCause Consulting
Children’s Investment Fund
Community Economic Development
Assistance Corporation [CEDAC]
ConAgra
CONE Communications
Greater Ashmont Main Street
Harley Davidson
L’Oreal Formula For Hope Foundation
JC Penney
Johnson & Johnson
Massachusetts Diatetic Association
Mid-Atlantic Arts Foundation
National Osteoporosis Foundation
PlayPumps International
Purina Brands/Alpo
REACH Beyond Domestic Violence
T-Mobile
Wellesley ABC Foundation
Wellesley Free Library
MunicipalCity of Boston
Boston Mayoral Forum
Dan Ryan Campaign
Michael Flaherty Campaign
National Fire Protection Association
Sheriff Thompkins
State of Massachusetts
OUR CLIENTS{ AND COLLABORATORS }
Corporate + ConsultingAEW Capital Management
Boston Properties
Brewster Recruiting
CitiStreet
Cognos
CitiStreet [ING]
Crescendo Ventures
Fidelity Investments
Forsyth Institute
Franklin Partners
Hewlett-Packard Company
Jonathan Sweet, Esquire
Kaye Consulting
Libery Mutual
Lindsay Hill Design
Lineplot
Michel Associates
Nestlé Corporation
Nilsen Landscape Design
Powersoft
Ramineni Law Associates, LLC
RR Donnelley Financial
Sage Systems
Silicon Valley East
Target Teams
Thomson Financial
The Veritage Group
WestPoint Stevens
Zovy
EducationBoston College
Boston University
Health, Wellness, VacationCharlestown Cylcling Club
Forever Om Yoga
Grande Luxxe Retreats
InfoMedics
Mindful Hub
Peak Performance
Sports Club/LA [Millennium Partners]
Synergy Rehab & Physical Therapy
Restaurants + RetailBarbara Lynch/FP3
Beacon Hill Business Association
Beer Works
Blu Stocking/Knit Factory
Boutikey
Bunker Hill Florist
Castillo Auto Mall
Crystal Fruit
Crystalize
Fazenda Coffee Roasters
Fusión Cocina
Domenyck’s Unisex Hair Salon
Haven Boston
Jerry Remy’s
J&P Dry Cleaners
Lobsta Shack
Lopez the Florist
My True Blue
Neptune Oyster Bar & Restaurant
Nos Casa Cape Verdean Cuisine
One Thompson Square Marketplace
Pixie Stix
PUMA
Rockport
The Red Wagon
Reebok
StrideRite
What are our specialties?
— Strategy & Positioning
— Brand Development
— Experience Design
— Integrated Campaigns [multi-channel]
— Marketing Collateral
— Web Design & Digital Marketing
— Signage & Spaces
— Interior Space Buildout
— Social Media Marketing
— Digital & Print Advertising
— eCommerce
— Promotional Products,
Packaging & Premiums
— Special Event Support
— Trade Show Design
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SIGNAGE & SPACES
AN OASIS @ WORK
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SIGNAGE & SPACES
RESTAURANT SIGNAGEMENU INTERIORS, SIGNAGE
RESTAURANT BRANDING: 3600 BRAND EXPERIENCE
{ NEPTUNE OYSTER }
C L I E N T
Neptune Oyster | North End, Boston
P R O J E C T H I G H L I G H T S
Strategy/Positioning/Messaging: Positioned award-winning start-up restaurant for success with print collateral, interior & exterior signage, and interior design to reflect the selected tone an message developed through research and strategy exercises with proprietor.
Space Planning/Environmental Graphics/Interior Design: Specified, procured and coordinated interior design elements, including fabrications, materials, furniture, lighting, glassware, linens, decor, paint colors, etc. to reflect the brand. Designed exterior signage & window graphics to reflect the “Old World” nature of the brand. Worked closely with proprietor, architect, sign vendors and installation teams to unify all design elements and ensure seamless installation of all elements.
Graphic Design: Branding of all print materials [logo, menus, wine list, template and brand manual for internal use/daily updates] and promtional products [Tee shirts, aprons, hats, etc.].
Outcomes & Impact: New York Post April, 2016: one of 21 best seafood restaurants; Boston Magazine 2014: one of Boston’s 50 best restaurants; Boston Magazine 2015: Best Seafood restaurant in Boston. LHD has been approached by an LA-based entrepeneur to brand a restaurant franchise in China, emulating the Neptune Oyster brand.
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SIGNAGE & SPACES{ GREATER ASHMONT MAIN STREET }
LOGO TOTE BAG RENDERING
BLADE SIGN
WINDOW DECALS
BUSINESS CARDS
C L I E N T
Greater Ashmont Main Street
P R O J E C T H I G H L I G H T S
Rebrand of Main Street District including: Logo, Exterior
Signage and Window Signage. Additionally, LHD was hired for
Brand Extensions including: Identity [business cards, eLetterhead,
eEnvelope], Promotional Products [keychains, window clings,
stickers, tote bags], Website Template — all of which reflect the
business philosophy of Greater Ashmont.
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SIGNAGE & SPACES{ PUMA }
C L I E N T
Puma
P R O J E C T H I G H L I G H T S
LHD used global assets to elevate the PUMA Ignite XT launch within 3 key Retail Stores: Soho, Miami, and Boston.
Goals:
• To apply the PUMA brand and Global Team-provided cre-ative campaign assets to develop a memorable in-store story for the Ignite XT performance training shoe.”
• To establish where and how the Ignite campaign is brought to life in each retail environment. Primary function: to sell the Ignite XT.
• To visually curate three top PUMA Retail Stores to tell the story of the Ignite XT, using Product focus [Ignite XT] and Asset/Athlete focus [Bolt and Rihanna].
• To establish Creative Elevation for 3 Retail Stores; to apply the creative look and principles of the Ignite campaign provided by PUMA to new tangible elements throughout the store environment mainly targeting the window, entry point and cashwrap.
• To provide creative design concept and direction only to Stephen Gould Corp. for their implementation, build, and installation.
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BOSTON
MIAMI SOHO
SIGNAGE & SPACES{ PUMA }
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SIGNAGE & SPACES
CORPORATE COMMUNICATIONS FIRM BRANDING: 3600 BRAND EXPERIENCE OFFICE SIGNAGE
OFFICE SIGNAGECUSTOM-DESIGNED OFFICE FURNITURE
C L I E N T
Cone Communications | Boston
P R O J E C T H I G H L I G H T S
Strategy/Positioning/Messaging: Led Cone chief executives through roundtable positioning exercises to help them define their mission and vision.
Space Planning/Environmental Graphics/Interior Design: Designed, coordinated and managed the build-out of Cone’s office lobby, carrying the newly defined corporate messages into the space planning, including signage, custom furniture, lighting fixtures, carpeting, wall paint and custom message centers.
Coordinated all interior design elements with fabricators, architects, and CEO.
Graphic Design: Branded and provided account-focused marketing support for numerous Corporate Social Responsibility [CSR] and Cause Related Marketing [CRM] campaigns, including JC Penney, ConAgra, L’Oreal, Johnson & Johnson, T-Mobile and Cone’s Annual Report.
Experiential Design: 2-day Experiential Event for Purina Alpo’s CRM effort: strategized, coordinated, promoted and provided account-focused build-out and marketing support for all touch points of 2-day event.
Outcomes & Impact: LHD collaborated with Cone for over a decade and was contracted repeatedly due to the success of each challenge. ConAgra’s “Feeding Children Better” was a National Award Winner for the success of the integrated campaign.
{ CONE COMMUNICATIONS }
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SIGNAGE & SPACES
COFFEE PACKAGINGLOGO
COFFEE SHOP FACADE
FIN SIGN
C L I E N T
Fazenda Coffee Roasters | Boston
P R O J E C T H I G H L I G H T S
Rebranded existing local coffee company and applied new graphic identity to interior and exterior signage, product packaging and tradeshow graphics.
Worked in conjunction with the City of Boston Department of Neighborhood Development to meet engineering and structural standards.
Worked closely with proprietor, architect, sign vendors and installation team to unify all design elements.
Completed extensive brand guide to ensure future consistency in brand application.
{ FAZENDA COFFEE ROASTERS }
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SIGNAGE & SPACES
FACADE RENDERING
MURAL WALL RENDERING
{ LOPEZ THE FLORIST }
C L I E N T
Lopez the Florist | Boston
P R O J E C T H I G H L I G H T S
Rebranded existing local florist and applied new brand elements to exterior signage. Assisted local architect in making recommendations for facade renovations. Brand elements included logo, blade sign, window signage, exterior mural. Project to be completed in early 2016.
Worked in conjunction with the City of Boston Department of Neighborhood Development to meet engineering and structural standards.
Worked closely with proprietor, architect, sign vendors and installation team to unify all design elements.
LOGO
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SIGNAGE & SPACES
RECEPTION WALL RENDERINGEXTERIOREXTERIOR
INTERIOR MURAL
DOOR SIGNAGE
{ CHARLESTOWN CYCLING CLUB }
C L I E N T
Charlestown Cycling Club, Charlestown
P R O J E C T H I G H L I G H T S
Created design intent drawings for Charlestown Cycling Club (CCC), a client that LHD had previously branded. CCC’s interior/exterior branding included large-scale window, wall, and door graphics. For the mural in the cycling studio, LHD researched and procured a photograph of the bike path under the Zakim bridge that would resonate with CCC’s clients.
LHD also coordinated the fabrication of the graphics, working closely with Cambridge Reprographics.
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SIGNAGE & SPACES
FACADE SIGNAGE FACADE FIN SIGN
C L I E N T
The Red Wagon and “sister store,” Pixie Stix | Charles Street, Boston
P R O J E C T H I G H L I G H T S
Positioned popular start-up children’s shop & “tween” clothing stores for success with extensive branding, including naming, interior & exterior signage, interior design, print collateral, and advertising campaigns.
Worked closely with proprietor, architect, sign vendors and installation team to unify all design elements.
AWNING
FACADE SIGNAGE
{ RED WAGON / PIXIE STIX }
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SIGNAGE & SPACES
INTERIOR DESIGN AND STAGING INTERIOR DESIGN AND STAGING PRODUCT STAGING
C L I E N T
Haven Boutique | Greater Boston
P R O J E C T H I G H L I G H T S
Lindsay Hill Design created Haven Boston Boutique as a testament of LHD’s expertise in naming, branding, launching, promoting & sustaining a storefront and online e-commerce company. It has since expanded into various “micro-Haven’s” across Greater Boston, including Newbury Street, Hotel InterContinental Boston and Aveda Salon. LHD continues to manage all advertising, social media, event planning & private label design for Haven, as a client of LHD. Haven Core Values:
— Active participant in the local community
— Supports local artists, vendors, retailers, restaurants
— Fosters sustainable products & partnerships
{ HAVEN BOUTIQUE }
PRODUCT STAGING SIGNAGE
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SIGNAGE & SPACES{ BUNKER HILL FLORIST }
C L I E N T
Bunker Hill Florist
P R O J E C T H I G H L I G H T S
Rebranded existing local florist and applied new brand elements to exterior signage.
Worked in conjunction with the City of Boston Department of Neighborhood Development to meet engineering and structural standards.
Worked closely with proprietor, architect, sign vendors and installation team to unify all design elements.
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SIGNAGE & SPACES
SIGNAGE MOCK-UPS C L I E N T
Ohio PERS Campaign | Ohio
P R O J E C T H I G H L I G H T S
LHD was hired by CitiStreet to create and develop a custom retirement campaign for the state of Ohio, including a multi-tier collateral kit, direct mail initiatives, and extensive trade show signage. In addition to the budgetary and timely success, this resulted in a call-to-action response rate of 22% enrollment in the Ohio PERS program.
C A M P A I G N A W A R D S
CitiStreet—Ohio Public Employees Retirement System 2004 Pensions & Investments Eddy Award Public—Public Funds Choice Award 2003 PSCA Signature Award (Profit Sharing/401[k] Council of America) 2003 NAGC Blue Pencil Award (National Association of Governmental Communicators)
{ OHIO PERS CAMPAIGN }
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SIGNAGE & SPACES{ ZOVY APPLICATION }
C L I E N T
Zovy
P R O J E C T H I G H L I G H T S
Zovy hired LHD to design content-wise messaging for two massive entrance walls of their new lobby in a prominent business park in Waltham. In addition, LHD was hired to outfit the lobby with furniture and fixtures.
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WEB & DIGITAL
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WEB & DIGITAL{ ATLANTIC WHARF FOR BOSTON PROPERTIES }
C L I E N T
Boston Properties | Boston
P R O J E C T H I G H L I G H T S LHD was hired to design and produce a dynamic and highly-expressive responsive website for Atlantic Wharf [AW]. The success of this website has led to continued collaboration with Boston Properties, including Kendall Center and City Point websites.
Goals included:
• To carry the Atlantic Wharf brand into a strong, well-designed site, which would establish legitimacy and set the stage for a continued, loyal following.
• To tout AW as the home of Boston’s first LEED Platinum skyscraper.
• To show AW as a gathering spot; Ramp up the Events page.
• To establish a site that is more dynamic, more responsive, and less static. More personality*. Original site was a placeholder. Opportunity to make more reflective of current space.
• To express the uniqueness of AW, and drive visitors to the property. To tell a better story about all that is going on at AW.
W E B S I T E www.atlanticwharfboston.com
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WEB & DIGITAL{ G.J GARDNER HOMES NEW ENGLAND }
C L I E N T
G.J Gardner Homes New England
P R O J E C T H I G H L I G H T S
The goal of the G.J Gardner Homes NE website was to be lead-generating and to drive conversion of new franchisees. LHD collaborates with local and national partners for ongoing SEM and SMM.
In addition to the responsive website, LHD branded the NE franchise digital and print collateral, including a postcard campaign, an email template, e-letterhead, and a companion logo to the Australian-based parent company.
W E B S I T E www.gjgardnerhomesne.com
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WEB & DIGITAL{ NILSEN LANDSCAPE DESIGN }
C L I E N T
Nilsen Landscape Design
P R O J E C T H I G H L I G H T S
Re-branded prominent landscape design company, including logo, corporate identity, integrated marketing materials, website, and digital communications.
“LHD did a great job making my ideas about branding a reality. We worked through countless iterations and ideas until the look and feel of both my website and my print collateral reflected my business philosophy.” — Andrea Nilsen, Founder & Principal
W E B S I T E www.nilsenlandscape.com
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WEB & DIGITAL{ FRANKLIN PARTNERS }
C L I E N T
Franklin Partners | Greater Mid-West
P R O J E C T H I G H L I G H T S
Re-branded prominent real estate development company, including contemporary logo, corporate identity, print materials, website, digital communications, and exterior signage.
Conducted thorough research and analysis of competitive landscape to create appropriate message.
W E B S I T E
www.franklinpartners.net
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WEB & DIGITAL{ LINDSAY HILL DESIGN }
C L I E N T
Lindsay Hill Design
P R O J E C T H I G H L I G H T S
Our forthcoming redesign optimizes our website for mobile use, as well as brings the focus squarely to images of our award-winning work. We’ve created an outstanding user experience which tells the story of our 360-degree brand expertise in a modern and exciting fashion.
W E B S I T E
[under construction: www.lindsayhilldesign.com
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WEB & DIGITAL{ KENDALL CENTER }
C L I E N T
Kendall Center | Boston
P R O J E C T H I G H L I G H T S
LHD is hired to design and produce a dynamic and highly-expressive responsive website for Kendall Center. The success of this website has led to continued collaboration with Boston Properties, including Kendall Center and City Point websites.
Goals include:
• To carry the Kendall Center brand into a strong, well-designed site, which will establish legitimacy and set the stage for a continued, loyal following.
• To show the KC site as a community resource [vs. a destination], one which will be accessible to the entire Cambridge community.
• To establish a site that is more dynamic, more responsive, and less static.
• To express the uniqueness of KC, and drive visitors to the site. To tell a better story about all that is going on.
• To establish a site that evokes KC’s personality in a fresh & exciting way. A well-designed website supports the strength of the brand and reinforces Boston Property’s vision of KC.”
W E B S I T E
www.kendallcenter.com
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WEB & DIGITAL{ + SOCIAL MEDIA MARKETING, HAVEN BOUTIQUE }
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SKYSCRAPER AD
LEADERBOARD AD
RECTANGLE AD
RECTANGLE ADRECTANGLE AD: OPTION 2 RECTANGLE AD: OPTION 3
WEB & DIGITAL{ EZ CATER SOCIAL MEDIA MARKETING }
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PACKAGING & PREMIUMS
pow
er u
p
pow
er u
p
Sample mouse pads
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PACKAGING & PREMIUMS
PRODUCT LABEL PACKAGE DESIGN PACKAGE DESIGN
PRODUCT LABEL
MENU/COASTERS identity
C L I E N T
Boston Beer Works | Greater Boston
P R O J E C T H I G H L I G H T S
Re-branded existing restaurant franchise and applied new graphic identity to interior and exterior signage, print materials, website design, social media platforms and digital marketing campaigns.
Designed original labels and packaging for beer bottles, six-packs and cases.
Coordinated all design elements with architect, builder and proprietor.
{ BOSTON BEER WORKS }
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PACKAGING & PREMIUMS
PACKAGE DESIGN
{ BOSTON BEER WORKS, cont. }
PRODUCT LABEL
PRODUCT LABELPACKAGE DESIGN PACKAGING TYPOGRAPHY
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PACKAGING & PREMIUMS
New retail line of premium, gourmet-level
refrigerated soups featuring fresh ingredients
and high-quality proteins. Each cup sold
helps support Mill City Grows, a Lowell, MA,
urban food initiative.
MILL CITY FARMS SOUPS
FA R M SE S T . 2 0 0 2
C L I E N T
Mill City Farms, a subsidiary of Plenus Group Inc. | Lowell, MA
P R O J E C T H I G H L I G H T S
Created a logo and brand identity for a new line of soups. The label features a collage from a local artist. Extended graphic identity to collateral and posters used at a trade show.
{ MILL CITY FARMS SOUPS }
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PACKAGING & PREMIUMS
PACKAGING & PREMIUMS
{ RED WAGON / PIXIE STIX }
C L I E N T
The Red Wagon and “sister store,” Pixie Stix | Charles Street, Boston
P R O J E C T H I G H L I G H T S
Positioned popular start-up children’s & “tween” clothing stores for success with extensive branding, including naming, interior & exterior signage, interior design, print collateral, and Ad campaigns.
Worked closely with proprietor, architect, sign vendors and installation team to unify all design elements.
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COLLATERAL & CAMPAIGNS
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COLLATERAL & CAMPAIGNSC L I E N T
Lobsta Seafood Restaurant
P R O J E C T H I G H L I G H T S
Branded a new restaurant franchise in China in collaboration with LA-based entrepreneur and sister restaurant in Los Angeles.
Discovery, Research & Strategy exercises performed by LHD let to creation of Brand elements including logo, menu, website, and interior design, as well as coasters, napkins, and takeout boxes.
{ LOBSTA SEAFOOD RESTAURANT / LOBSTA SHACK }
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COLLATERAL & CAMPAIGNS
WEBSITE
SIGNAGE
IDENTITY
IDENTITY
C L I E N T
Franklin Partners | Greater Mid-West
P R O J E C T H I G H L I G H T S
Re-branded prominent real estate development company, including contemporary logo, corporate identity, print materials, website, digital communications, and exterior signage.
Conducted thorough research and analysis of competitive landscape to create appropriate message.
W E B S I T E
www.franklinpartners.net
BUSINESS CARD
{ FRANKLIN PARTNERS }
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COLLATERAL & CAMPAIGNS{ G.J. GARDNER HOMES NEW ENGLAND }
WEBSITE
E-BLAST
C L I E N T
G.J. Gardner Homes New England
P R O J E C T H I G H L I G H T S
Branded New England master franchise of a world renowned homebuilding franchise company, including website, print materials and web-based marketing communications. Cultivated identity that would succeed in a business-to-business market.
Worked closely with our public relations and search engine marketing partners to create an online marketing strategy and analyze traffic.
Conducted thorough research and analysis of competitive landscape to create appropriate message.
W E B S I T E
www.gjgardnerhomesne.com
POSTCARDS FOR DIRECT MAIL CAMPAIGN
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COLLATERAL & CAMPAIGNSC L I E N T
Fidelity Investments | Boston
P R O J E C T H I G H L I G H T S
LHD partnered with Gensler [ an integrated architecture, design, planning and consulting firm ] for rebranding of Fidelity Investments. The Fidelity, Gensler, LHD team developed brand standards to be carried throughout all marketing communication initiatives, as well as interior space planning and external Fidelity branches and branch materials.
Rebranding Fidelity as a parent company led to rebranding a multitude of the Fidelity Investment Teams [e.g. Strategic Advisors, Fidelity Research Institute, Fidelity Investment Teams, Fidelity Technology Group, etc.]. Brand extensions included multi-tiered marketing campaigns, tool kits, brochures, direct mail initiatives, identity systems and premiums.
LHD was a valued partner to Fidelity for marketing communications for over a decade.
{ FIDELITY INVESTMENTS }
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COLLATERAL & CAMPAIGNS
C L I E N T
Children’s Investment Fund [CIF] | Boston
P R O J E C T H I G H L I G H T S
Designed and produced CIF’s direct mail campaign to translate their message into an effective campaign. Articulated CIF’s message with attractive & smart copywriting and imagery: “We at the Children’s Investment Fund believe that all children need to learn in safe physical environments designed to support their healthy growth and development. We help nonprofit organizations in Massachusetts develop high quality facilities for early learning and youth programs.”
Coordinated all design elements with writers, photographers, design team, and team leaders.
DIRECT MAIL CAMPAIGN
{ CHILDREN’S INVESTMENT FUND }
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COLLATERAL & CAMPAIGNS
MULTI-TIER COLLATERAL KIT
C L I E N T
Ohio PERS via CitiStreet | Ohio
P R O J E C T H I G H L I G H T S
LHD was hired by CitiStreet to create and develop a custom retirement campaign for the state of Ohio, including a multi-tier collateral kit, direct mail initiatives, and extensive trade show signage. In addition to the budgetary and timely success, this resulted in a call-to-action response rate of 22% enrollment in the Ohio PERS program.
C A M P A I G N A W A R D S
CitiStreet—Ohio Public Employees Retirement System 2004 Pensions & Investments Eddy Award Public—Public Funds Choice Award 2003 PSCA Signature Award (Profit Sharing/401[k] Council of America) 2003 NAGC Blue Pencil Award (National Association of Governmental Communicators)
{ OHIO PUBLIC EMPLOYEES RETIREMENT SYSTEM via CITISTREET }
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COLLATERAL & CAMPAIGNS
C L I E N TKaye Consulting
P R O J E C T H I G H L I G H T SNeed new copy
BROCHURE
IDENTITY IDENTITY
WEBSITE
{ KAYE CONSULTING }
PLACEHOLDER
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COLLATERAL & CAMPAIGNSC L I E N T
Fidelity Investments | Boston
P R O J E C T H I G H L I G H T S
Partnered with Gensler [ an integrated architecture, design, planning and consulting firm ] for rebranding of Fidelity Investments. The Fidelity, Gensler, and LHD team developed brand standards to be carried throughout all marketing communication initiatives, as well as interior space planning and external Fidelity branches and branch materials.
Rebranding Fidelity as a parent company led to rebranding a multitude of the Fidelity Investment Teams [e.g. Strategic Advisors, Fidelity Research Institute,Fidelity Enterprise Services, Fidelity Technology Group, etc.]. Brand extensions included branding multi-tiered marketing campaigns, tool kits, brochures, direct mail initiatives, identity systems and premiums.
LHD was a valued partner to Fidelity for marketing communications for over a decade.
{ FIDELITY INVESTMENTS TEAMS }
pow
er u
p
pow
er u
pSample mouse pads
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COLLATERAL & CAMPAIGNS
MULTI-TIER COLLATERAL KIT
C L I E N T
Playpumps International via Cause Consulting | Boston
P R O J E C T H I G H L I G H T S
LHD was hired by Cause Consulting to create and develop a new global logo, corporate identity and corporate outreach materials for this nonprofit initiative. Cause Consulting deveoped positioning and communications strategies which LHD used to develop branded collateral to help this new organization bring clean drinking water to millions of African families through the innovative PlayPump Water System. The motto, “kids play, water pumps!” literally describes the genius behind the Case Foundation effort.
C A M P A I G N H I G H L I G H T S
— Logo rebrand: new global logo — Corporate Identity campaign — Corporate outreach materials — Featured at Clinton Global Initiative
{ PLAYPUMPS INTERNATIONAL }
LOGO MULTI-TIER COLLATERAL KIT CORPORATE IDENTITY, FACT SHEET SERIES, CUSTOM KIT
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COLLATERAL & CAMPAIGNS{ JERRY REMY’S }
INTERIOR SIGNAGE MENU
MENU
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COLLATERAL & CAMPAIGNS
WEBSITE IDENTITY DIRECT MAILER
COLLATERAL IDENTITY E-COMMERCE FORM
{ NILSEN LANDSCAPE DESIGN }
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COLLATERAL & CAMPAIGNS
SHOW OTHER CAMPAIGNS
I FEEL THERE ARE A LOT MORE AND BETTER PICS OF THIS CAMPAIGN
ANNUAL REPORT
CAMPAIGN SERIES COLLATERAL
REPORT
GALA INVITATION SUITE
identity
C L I E N T
REACH Beyond Domestic Violence | Greater Boston
P R O J E C T H I G H L I G H T S
LHD was hired by REACH for rebranding, brand extensions [PAVE], and a multi-tiered marketign campaign, including bi-lingual tool kits, annual reports, quarterly newsletters, direct mail initiatives, fundraising invitations suites, and a 3-D event signage.
LHD has been a valued partner to REACH for marketing and communications since 2009.
{ REACH }
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COLLATERAL & CAMPAIGNS
C L I E N T
Wellesley Free Library | Greater Boston
P R O J E C T H I G H L I G H T S :
LHD was hired by Wellesley Free Library for rebranding and a multi-tiered marketing campaign, including logo, identity, 10 year anniversary campaign, Capital Campaign materials, annual reports, direct mail initiatives, fundraising invitation suites, and interior library signage .
LHD has been a valued partner to WFL for marketing communications since 2004.
WELLESLEY ABC CAMPAIGNANNUAL REPORT
BROCHURE SERIES
COLLATERAL KIT
{ WELLESLEY FREE LIBRARY }
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COLLATERAL & CAMPAIGNSC L I E N T
Liberty Mutual | Boston
P R O J E C T H I G H L I G H T S
For over a decade, LHD has provided multi-tiered marketing communications solutions to Liberty Mutual’s Consumer Marketing and Commercial Market Groups.
C A M P A I G N A W A R D S
Liberty Directions Quarterly Publication: 2009 IMCA Conference (Insurance Marketing Communications Association) “Best of Show” Award.
The awards competition recognized outstanding marketing communications in the insurance industry to encourage higher standards of excellence.
A “Best of Show” is the highest award possible within a specific category.
DIRECT MAIL CAMPAIGN
“LEGENDS OF GOLF” ANNUAL INVITATION SUITE
QUARTERLY MAGAZINE SERIES
DIRECT MAIL CAMPAIGN
{ LIBERTY MUTUAL }
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c h a r l e s t o w n c y c l i n g c l u b
LOGOS
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LOGOS
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LOGOS
SEAFOOD RESTAURANT
lobstAEST 2010