Be kind to your customers. It will destroy competitive efforts to

hijack them.

5 OLD STORIES

5 tech forces Strong tech focus Rapid change Few business apps

A of C sequel Lots of business stories Millennials New competitors Marketing changes

MILLENNIALS

WHY MILLENNIALS MATTER Emergent majority Digital natives Collaborators Trend starters Sailthru research

2544

22

2434

2419 9

SAILTHRU MILLENNIAL RESEARCH

Millennials Others

Personalization

Use it!

Use only if it helps

me

Tell me what you

have

No!

Millennials Non-Millennials

Data Use

55 41

Millennials OthersRetailers & Personal Data

63 52

MILLENNIAL EMPLOYEES

• Facebook challenge• Changed culture• Driving new business

MILLENNIAL KEIRETSUS

MILLENNIAL CUSTOMERS

Experience trumps brand ‘Trust me, first’ Ads only start a sequence

CONTEXTUALTECHNOLOGY

RAPID CHANGE

New business models Uberize some things Frictionless experience

WHAT’S TO SHARE?

Platforms-break-bricks model Peer power Millennial keiretsus

NORDSTROM

CONTEXTUALRETAIL

#INBOUND15

LOCATION, LOCATION

#INBOUND15

BEACONING CUSTOMERS

BEYOND BEACONS

CONTACTLESS ECONOMY

Marketing Crossroads

THE NEW PR

Everyone’s an influencer Every company’s a media

company Data & analytics-driven Integrating disciplines Scaling personalization

THE NEW PR

#INBOUND15

TAPERING AD RETURNS

Traditional, to traditional-digital, to contextual

Death of 30-second spot—R/GA Mobile, wearable dynamics Peer influence

#INBOUND15

NEW ADS

Contextual-digital Story-telling Communities platforms Scalable personalization

#INBOUND15

STORYTELLING ADS

#INBOUND15

CONTEXTUAL BILLBOARDS

CONTEXT & STORIES

CHANGING CONVERSATIONS

PINPOINT MARKETING

Seller understands & anticipates Exquisite experience Personalization is scalable Low costs, high profits & loyal

customers

TAKEAWAYS

Recognize power shift Embrace sharing economy Focus on experience Understand changes Pinpoint generously

Shel IsraelWriter. Speaker. Nice Guy.

www.facebook.com/shel.israelShelisrael1@gmail.com