Generosity Fallon Kc
-
Upload
johnkingfallon -
Category
Business
-
view
34 -
download
0
description
Transcript of Generosity Fallon Kc
GENEROSITY
LEARNING TO GIVE INSTEAD OF TAKE
we are fallon
Game changing strategies in commoditized categories
Creating a category of ONE
Platform creativity
Forcing reappraisal
Return on imagination
Challenger branding
social currency solution neutral disruption
VALUE
entertainment brandsocial
VALUE
Right Idea. Wrong Word.
• It’s about building an idea in the world.
• It’s about leaving something behind.
• It’s about creating win-win scenarios.
• It’s about making sure the audience is getting as much as the brand.
Give a little bit.
Give a little bit of your love to me.
I’ll give a little bit of my life for you.
Now’s the time that we need to share.
So find yourself,
we’re on our way back home.
GENEROSITYIt’s about
Generosity Goes Beyond Paid Messaging.
Brand Idea
BrandBehavior
Account Planning Connection Planning
ideas
involvement
experience
Generosity Builds Ideas In The World AndLeaves Something Behind.
Then:
Ideas about brands.Now:
Brands about ideas.
Generosity Shifts How We Define Big Ideas.
It Makes People And CompaniesHappy To See Each Other.
This Isn’t Charity.Generous Brands Are Thriving Globally.
It Scales.
we are fallonTate Tracks
Generosity Means Doing More.
Generosity Is About Letting Go.
“Nothing chillin at the Holidae Inn
(Who you wit?) Me and my peeps won’tyou bring four of your friends”.
Chingy
Generosity Changes Planning.
Street Magician.
Author To Editor.
Generosity Requires New Metrics.
Trust Identification Social Participation Ownership
Generosity Is Better For Us.
“Music can change the worldbecause it can change people.”
Bono