lundquist.

Media partner:

“UNLOCKING SUCCESS IN DIGITAL CORPORATE COMMUNICATIONS”

EUROPEAN SEMINAR ON

DIGITAL CORPORATE COMMUNICATIONS

AND14TH WEBRANKING AWARDS

3 DECEMBER 2015 Corriere della Sera - sala Dino Buzzati

Via Balzan, 3 (at the corner of Via San Marco) - Milan

Registration is obligatory Please RSVP by the 27th of November

@: laura.cappelli@lundquist.it - T: + 39 02 36754126

Lundquist is pleased to invite you to a one-day seminar on where digital corporate communications is going.

We will show why Integrated Content Strategy will be the silver bullet for your communications moving forward, finding a new purpose for the corporate website.

You will also learn from other companies through a number of international case studies, discover how companies can collaborate with Wikipedia and be inspired by one of US’ leading experts on the interplay between technology, society and competitiveness.

As always we will present the latest trends from the Webranking survey, with a focus on non listed companies and recognise the best performing companies in Italy.

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AGENDA

10:30 Registration

11:00 Massimo Fracaro,Editor in chief, Corriere Economia“Welcome address”

Key note speech: Shel Israel Writer and thought leader on technology’s impact on business and life. “Lethal Generosity: Contextual Technology & the Competitive Edge. Being generous to customers is lethal to competitors and this has ramifications for corporate communications”

Questions & Answers

Joakim LundquistCEO Lundquist and representative of Comprend Italy, Switzerland and Austria“Unlocking success in digital corporate communications: Why Integrated Content Strategy is the silver bullet for your digital communications”

13:00 Light lunch

WIKIPEDIA AND COMPANIES: ENEMIES OR ALLIES?

14.15 Daniele RighiHead of social media, Lundquist“The results from our in-depth analysis on Wikipedia entries dedi-cated to the 100 largest European companies and how companies can help the encyclopedia serve its users”

Roundtable: How to make it work

Simone Cortesi vice-president, Wikimedia Italia

Company testimonial (tbd)

INTEGRATED CONTENT STRATEGY: TWO DRIVERS FOR A CONTENT-FIRST APPROACH:James OsbornePartner @Lundquist, head of sustainability“License to communicate: Why “sustainability” hold the key”

Sara RusconiPartner @Lundquist, head of digital comms“Distinctiveness as narration: the content perspective”

LEARNING FROM OTHER COMPANIES15:30 Jochen Schweitzer

Corporate Development, Strategy, Sustainability @Siemens“From informing to inspiring: Rethinking our corporate digital communications”

Harri UtoslahtiKesko Communications Manager“The ingredients of success: How we built our corporate website to become a best in class”

16:00 Coffee

WEBRANKING 2015

16.30 Staffan LindgrenManaging Partner @Comprend“How the digital and technological transformation of business will affect corporate communications”

Caroline BeckerConsultant @Lundquist“Why unlisted companies must improve their communications to stay competitive”

Martina ScapinConsultant @Lundquist“The latest trends in the Webranking 2015”

17:30 AWARDS CEREMONYTop 3 listed companies in italyTop 3 non-listed companies in italy

18:00 Closing

Swedish Christmas aperitif

About Shel Israel Shel Israel writes and speaks about technology’s impact on business and life. He has been a keynote speaker on all continents not covered by ice.

Two previous works, Naked Conversations and Age of Context, were written with Robert Scoble, and were critically acclaimed best sellers in the technology business category. Lethal Generosity is a sequel to Age of Context. While the former book focused primarily on the technology, this new work examines how that technology impacts retail and other public-facing enterprises.

Shel Israel has previously contributed to numerous publications including Forbes, FastCompany, BusinessWeek, and Business Insider.

He began his long career as a newspaper reporter in the 1960s. Hating the associated vow of poverty, he spent 20 years as a Silicon Valley PR executive.

In 2001, he sold SIPR, the agency he started and ran to his employees. He became a recovering publicist. He now writes and speaks full time.

KEYNOTE SPEAKER

EPiServer offers the leading digital experience delivery platform to empower businesses to create standout experiences for their customers – everywhere they engage

STAR Group is one of the major global language service provider.

STAR Group also offers a complete suite of solutions that support the entire Product Information Lifecycle from content creation and management, to maintenance, translation, publication, printing, re-use and archive.

STAR Group has 51 offices in 30 countries, employing 1,000 full-time employees.

SPONSORS

CREDITS Photography: Sakis Lalas Videos: Stefano De Santis

lundquist.

We help our clients plan and build successful corporate digital presence that respond to the most demanding corporate audiences. We have particular expertise in financial and non-financial reporting, corporate responsibility, employer branding, social media and digital storytelling.

What makes us unique is the ability to exploit digital channels to tell a convincing corporate story to key stakeholders as well as the wider world, without forgetting the essential “transparency” function of a corporate website.

Our goal is to make online communications measurable and to guide com-panies towards a change in their internal culture. Our aim is to understand and bring together internal and external needs as well as detect trends and global best practices.

THE STRATEGIC PARTNER TO GUIDE YOUR DIGITAL PRESENCE

13+ YEARS OF EXPERIENCE

100+ EUROPEAN COMPANIES AS CLIENTS

700+ DIGITAL PROJECTS

lundquist.

Comprend (formerly KW Digital), is an international agency specializing in digital cor-porate communications and is part of the group Hallvarsson & Halvarsson. Comprend is made up of a team of over 60 professionals, with offices in Stockholm, London and Lisbon and a partner in Milan.www.comprend.com

Via San Maurilio, 23 - Milan T: +39 02 3675 4126www.lundquist.it

Joakim Lundquist - CEO @: joakim.lundquist@lundquist.it

Caroline Becker - PM Webranking @: caroline.becker@lundquist.it

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