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Welcome!

Presentation on LeadershipModule : Cultural Entrepreneurship

Prepared by -Mrunal Bhongale Media and Creative EnterpriseMrunal.bhongale@gmail.com

March 22, 2011

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Purpose

Understanding the term Leadership

Understanding the relation between Leadership & Creative Entrepreneurship

Understanding the application of knowledge using Case Study

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Contents

Estimated Time 30 Minutes

Leadership • Definition• Concept• Misconceptions• Qualities• Style• Skills

Leadership & Creative Entrepreneurship • Introduction• Essential Skills• Role• Examples

Case Study• Introduction• Early life and education• Early career• Film• Hindustan Films• Knowledge Check• Character• Challenges• Achievement• Movie

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Leadership : • Definition• Concept• Misconceptions• Qualities• Style• Skills

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"Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen.“

- Alan Keith

In Simple Words –

“Leadership is nothing but,organizing a group of people to achieve a common goal.“

Leader is a person capable of inspiring and associate others with a dream.

Leadership : Definition

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Traditional concept

Anyone with unique responsibility

Leadership : Concept

LEADERSHIP CONCEPT

Modern concept

Directing chief at the top of a hierarchy

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Leadership is misunderstood to mean directing and instructing people and making important decisions on behalf of an organization. Effective leadership is much more than these.

“leading is helping people achieve a shared vision, not telling people what to do.”

Effective leadership does not necessarily require great technical or intellectual capacity. These attributes might help, but they are not pivotal.

“Leadership is about behaviour first, skills second.”

Leadership : Misconceptions

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Good leadership demands emotional strengths and behavioural characteristics which can draw deeply on a leader's mental and spiritual reserves.

Leadership : Qualities

People with these sort of behaviours and attitudes tend to attract followers.Page of 28

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Leadership : Style

Leadership can be performed with different styles. Some leaders have one style, which is right for certain situations and wrong for others. Some leaders can adapt and use different leadership styles for given situations.

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Leadership & Creative Entrepreneurship • Introduction• Essential Skills• Role• Examples Page of 28

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Creative entrepreneurship is the practice of setting up a business – or setting yourself up as self-employed - in one of the creative industries.

The focus of the creative entrepreneur differs from that of the typical business entrepreneur or, indeed, the social entrepreneur in that s/he is concerned first and foremost with the creation and exploitation of creative or intellectual capital.

Essentially, creative entrepreneurs are investors in talent – their own and/or other people’s.

The most renowned creative entrepreneurs have combined creative flair with entrepreneurial ability to build multi-million dollar business empires.

Leadership & Creative Entrepreneurship : Introduction

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Tactical, SpecialistStructured, Deliverer

Strategic, Thinker

Collaboration BuilderAltruistic Champion

Behavioral Role Model

Inspiring VisionaryResilient DelivererProactive Engager

Empathic SupporterEmpowering CoachCharismatic Networker

Leadership & Creative Entrepreneurship : Essential Skills

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Take initiative and act as if they are playing a critical role in the organization rather than a mostly important one and energize their people,

Demonstrate entrepreneurial creativity, search continuously for new opportunities and pursue them,

Take risk, venture into new areas and provide strategic direction and inspiration to their people,

Take responsibility for the failures of their team, learn from these failures and use them as a step to ultimate success and strategic achievement.

Leadership & Creative Entrepreneurship : Role

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Madonna American recording artist, actress and entrepreneur.

Sir Richard Charles Nicholas Branson British entrepreneur, best known for his Virgin Group of over 400 companies.

Leadership & Creative Entrepreneurship : Examples

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Case Study• Introduction• Early life and education• Early career• Film• Hindustan Films• Knowledge Check• Character• Challenges• Achievement• Movie

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Dadasaheb Phalke

Indian producer-director-screenwriter, known as the father of Indian cinema

Starting with his debut film, “Raja Harishchandra” 1913, now known as India's first full-length feature, he made 95 movies and 26 short films in his career span of 19 years, till 1937

Case Study : Introduction

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Born on 30 April 1870 at Nasik, Maharashtra, India His father was an accomplished Sanskrit scholar

Case Study : Early life and education

In 1885 He joined Sir J. J. School of Art, Mumbai

in 1890, Phalke went to the Kala Bhavan in Baroda, where he studied Sculpture, Engineering Drawing, Painting and Photography.

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Case Study : Early career

Small town photographer in Godhara

Draftsman at Archaeological Survey of India

Printing Artistfor Raja Ravi Verma

OwnerOf Printing Press, Trip to Germany

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Case Study : Film

Watch the film The Life of Christ

He raised money and experimented with a

few short films.

1910

Learned the art and craft of film-making at Cecil Hepworth of Walton Studios,

LondonReturned India to set up Phalke Films

Studio, Bombay.

1912

Debut film, “Raja Harishchandra”, now known as India's first

full-length feature

1913

Again visited England to organise trade shows. He even had offers to stay on, , but returned to India after buying the

latest equipment.

1914

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Case Study : Hindustan Films

On his return he closed Phalke Films and established the Hindustan Cinema Films in 1918, in partnership with five businessmen from Mumbai, in the hope that by having the financial aspect of his profession handled by experts in the field, he would be free to pursue the creative aspect.

He set up a model studio and trained technicians, actors, but very soon, he ran into insurmountable problems with his partners. In 1920, Phalke resigned from Hindustan company, made his first announcement of retirement from cinema,and he wrote 'Rangbhoomi', an acclaimed play.

But lacking his imaginative genius, the Hindustan company ran into deep financial loss, and he was finally persuaded to return.

Till 1937, Under this banner he made about 44 silent films, and one talkie titled Gangavataran.

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Case Study : Knowledge Check

Leadership & Creative Entrepreneurship

Quality Style Skills

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Case Study : Character

Phalke was a gentle husband and father, and as a filmmaker too, he is determined but not too aggressive.

Phalke was an eccentric, workaholic man bursting with self-confidence, extremely poised and confident in his performance.

Curious to learn the new 'moving form of drama' he takes big risks, selling off his valuables to watch more movies and buy books on the subject. And soon, he takes the biggest risk and embarks on a journey to London, to meet up with filmmakers and learn the craft only with the address of one London film magazine.

Perhaps Dadasaheb could have made more money and fame if he had been accepted the tempting offer from British film world. However, he politely declined the offer.

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Case Study : Challenges 1

Resilience : He started his Photography studio however because of the rumor “camera sucks the very life out of a person” makes him to shutoff his business.

Decision Making: He mastered the printing skills by visiting Germany and started the printing press. He has a good investors in the Printing business however he was firm on his choice of self satisfaction.

Adaptability : He accidently watched the film “The Life of Christ” and which make him wonder. It was a time when Indian people were scared to watch the live pictures and feel as if like it is real. The movie makes him so crazy that he lost his vision just by continuously watching it day and night.

Entrepreneurism: To get the knowledge, he has to convince the British owner of the film studio in india.

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Case Study : Challenges 2

Motivation/Communication: Family and friends him reported as mad/Crazy man. Family was even scared that he might get arrested by British rulers because of this unusual attempt. He has to convince his family to support him in what he is visualizing.

Planning: He has to raise the funds by selling his household items & insurance policy papers.

Entrepreneurism: He has to struggle for investors to arrange his visit to London.He has a big competition of Live musical dramas at that time and it was a challenge to attract people for the “Dumb Pictures”

Communication: When he visited London, he has to convince the British Film Makers to share knowledge.

Delegating: He has to train his wife to handle the camera and editing to make him concentrate on other activities of film making. His wife was his active partner for managing studio and technical job. Page of 28

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Case Study : Challenges 3

Organizing :He has to advertise his first short film to right people to get the investors.Getting artist for film was also a big challenge. He has to compromise on male artists performing the female roles. He has to take care of his entire team as a father. He have to be some times strict to make them achieve what he wants to do.He has to name his business as a “Factory” as it makes his and his team members life easy in society.

Monitoring: When the film was launched he got very few audience and this makes his investors worry. Hence adapted innovative advertising techniques. And it was turned into success.

Decision Making:British Film makers offered him good business , however he has to politely deny it as he has long term vision of establishing film industry in India.

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Case Study : Achievement

His spark created an industry that makes more than 900 films in about 20 languages every year and employs over 3 million people. It is the largest film industry in the world.

The Dadasaheb Phalke Award for lifetime contribution to Cinema, was instituted in his honour, by Govt. of India in 1969, and is the most prestigious and coveted award in Indian Cinema

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Case Study : Movie - Harishchandrachi Factory

'Harishchandrachi Factory' India's entry for Oscars [PTI, Sep 20, 2009, 02.18pm IST]MUMBAI: Marathi film " Harishchandrachi Factory", by theatre-veteran Paresh Mokashi has been selected as India's official entry to this year's Oscars in the Foreign Film Category. The two-hour-long film depicts the struggle of Dadasaheb Phalke, the father of Indian cinema, to make 'Raja Harishchandra' in 1913, India's first feature film.

This candid Marathi movie is a must watch and not to be missed.

http://www.youtube.com/watch?v=LPvvMbXLfpA&feature=relatedTrailer :

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I Forget what I was taught,I only remember what I've learnt.

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