CreatingaLeadership EnginetoPower Performance15020241005 ABHISHEK PANDEY15020241010 ADITYAVARDHAN SINGH PANWAR15020241015 ALISHA GROVER15020241020 ANINDITA NEOGI15020241025 ANKIT GODALE15020241053 KALLURI SURYA DEEPTHI

What is communication? A process by which information and understanding are transferred between a sender and a receiver

Communication is the exchange and flow of information and ideas from one person to another; it involves a sender transmitting an idea, information, or feeling to a receiver

Studying the communication process is important because you coach, coordinate, counsel, evaluate, and supervise throughout this process. It is the chain of understanding that integrates the members of an organization from top to bottom, bottom to top, and side to side.

What is Leadership? Leadership is a process by which an executive can direct, guide and influence the behavior and work towards accomplishment of specific goals in a given situation

Leadership is the potential to influence behavior of others

So, make sure we have strong leaders who build and maintain an open, trusting environment where people have the information, skills and resources they need to perform at their peak and know when they improve they will reap the benefits.

Key Points Successful organizational performance starts with leaders and their verbal and non-verbal communications.

Communication inconsistencies can frequently be found in the leadership goal setting and pay systems.

Unclear messages results in confusion among the workforce.

The Leadership Communication System

Made up of two components -

Expectations

Feedback

Goal vs Performance Presenting a case of indirect communication at a distribution center.

Management’s goal was – Productivity, Safety and Quality

Employees goals were also aligned with the leadership.

Still, there was a difference in the performance.

Reason – though the management gave equal weightage to the three goals but the incentives were different – productivity (80%), safety (10%), quality (10%). This was giving an indirect picture that the management was more focused on productivity than quality.

Aligning Goal with Pay Aligning ‘Say’ with ‘Do’.

For around 7 months, the center’s communication systems were studied and revamped.

At the end of five months, quality went up by 65% and productivity was up by 16%.

Hence, the objective of increasing the quality without affecting productivity was achieved.

Key finding- Performance is directly related to goals and pay being aligned.

Leader’s Behavior ‘Please the boss’

The leader’s behavior becomes the organizations behavior.

Bad behavior may spread into the communication system and hamper the organization.

Case study: ConAgra Foods

Key Actors – Bob Kula, senior director of corporate communications Jim Shaffer, author

Very poor safety record at one of the plants.

Objectives for the study – Understand the problem Determine the cause Identify the size of the problem Create an action plan to resolve the problem

Findings of the team On meeting different employee groups, the core team found the following reasons for the high accident rate- Employees not focused Employees not valued Not clear on priorities Mixed messages from communications on what is important and what is not from their leaders Leaders not being clear on what they’re supposed to do

Root Cause – Poor leadership expectations.

This was running in parallel to the key problem – unacceptable accident rates.

Correcting the ‘Problems’

Establishing clear leadership expectations

Conducting baseline assessment

Setting new goals

Correcting the selection procedure

Accountability among members of leadership

Adjusting the pay structure as per the new goals

Results and improvements Accident rate dropped by 35%

Attrition dropped by 25%

All this could be achieved because a more people-focused culture and climate had been created.

These findings were replicated on other plants and also on other operational verticals of the company with positive results.

Conclusion Good Leaders, Good communicators

Prepare how you’ll communicate

Deliver the message

Receive the message

Evaluate the effectiveness of the communication afterwards

Take corrective action as necessary

THANK YOU!