1999 – Launches website; 30 employees

2000 – Offered to Blockbuster for $50M

2007 – Delivers it’s billionth DVD

2008 – Launches Streaming Video

2016 –HULU/Amazon – MCap = $38B

6

DATA ACCESS

DATA MANAGEMENT

REPORTING / OLAP

FORECASTING

PREDICTIVE MODELING

OPTIMIZATION

[95% of Credit Unions

[5% of Credit Unions

“COMPANIES LIKE AMAZON USE DATA TO MAKE YOU LOVE THEM.”

Technology

People

People

Process

From… To…Blast Marketing Target Marketing

Serving Members Anticipating Member Needs

We did good Profitable Members up by 16%

Canned Reports Interactive & drillable Ad-Hoc

Market Based Pricing Risk Based Pricing

Process

Process

BusinessIntelligence(BI)

Enterprise Data Warehouse(EDW)

PredictiveAnalytics

Expertise

Technology

The DIY Option?

Budget:$2.0 Million

3 Years

Technology

ABILITY TO EXECUTE

COM

PLET

ENES

S O

F VI

SIO

N

Over 3B:24M Members

(47 CUs)

100M - 1B38M Members

(1,305 CUs)

1B - 3B:24M Members

(193 CUs)Below 100M

15M Members(4,739 CUs)

6,284 Credit Unions102 Million Members

Technology

• Pre-built CU EDW – integrates ALL CU data• Transaction level – On-Premise/Hosted• Intuitive Ad-Hoc user experience• Connects with vendor solutions• Standard industry data definition (CUFX)• Affordable - Installed in 90 days

Enterprise Data Warehouse (EDW)“Single Source of Truth”

BusinessIntelligence(BI)

• Open to any BI software (eg. Tableau, Msoft)• Reports and dashboards accessed through an

Applications Market• Credit unions can create ”Apps” for sale or

sharing• Vendors can sell or create “Apps”

• Supports Big Data solutions: Hadoop/NoSQL• Predictive models - built once and shared• CUs can ”pool” or “lake” data for more

accurate analytics• Results can be stored in the EDW

PredictiveAnalytics

• Access to report writers• Best practices sharing• Access to Data Scientist• An entire network of CUs and vendors working

of a common EDW standard

Expertise