Launch Your Book Throughh Social Media | BookExpo America's UPublishU 2013
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1 Launch Your Book Through Social Media Must Have Platforms, Tools and Tips for Book Launches
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Writing your book is only the first part of your job as an author. Cindy Ratzlaff shares best practices, tips, strategies and free tools every author can use to bring their book to the attention of readers online. Cindy created the campaigns for more than 150 New York Times bestselling books during her publishing career. Her articles have appeared in Business Insider, on CNN.com and Oprah.com among others.
Transcript of Launch Your Book Throughh Social Media | BookExpo America's UPublishU 2013
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Launch Your Book Through Social Media
Must Have Platforms, Tools and Tips for Book Launches
Your books are you brand
extensions
Social Goals
Gather your tribe
Grow your authority
Identify evangelizers
Garner reviews and features
Acquaint people with your work
Sell books
Social Platforms for Authors
YouTube
Tumblr
Facebook Fan Page
Cover Photo to promote
Keyword rich bio for search
Apps to build a mailing list, engage and sell
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Cover Photo as Billboard
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Free App Tabs - Woobox
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Cover Photo as Advertisement
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Cover Photo as Event Promotion
What and When
80% value to the reader
20% promoting your book
Post at least once a day – 7 days a week
Respond to every comment
Join Author Communities
Find and follow press, reviewers and book lovers
Instagram for higher visibility
Pre-schedule with Hootsuite
How to Use Twitter Lists to Supercharge Your Visibility
Google and YouTube
Create video messages from your webcam, smart phone or camera
Animoto for video from digital pictures
Record powerpoint presentations and voice over’s with Camtasia or ScreenFlow
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Creating Graphics
PicMonkey
Powerpoint
ReciteThis
PinWords
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Questions?
Facebook.com/BrandNewBrandYou
