AMERICA'S GREATEST
Transcript of AMERICA'S GREATEST
Cutting-Edge Live Entertainment - That is what you can expect from a World’s Loudest Month music Festival. Created in partnership between AEG Live and Danny Wimmer Presents (DWP) - The World’s Loudest Month Festival Series is a grouping of the nation’s largest and most recognizable Active Rock Music Festivals taking place in multiple markets across the United States. Each of these established Festivals feature the biggest names in rock music and attract enormous and enthusiastic crowds. Each year, World’s Loudest Month festivals feature hundreds of artists playing for close to 500,000 rock music fans across the country on six consecutive weekends between late April and early June.
WE ARE +
F E S T I V A L S E R I E S
The massive growth of Music Festivals
82% OF MILLENIAS HAVE ATTENDED
AT LEAST ONE LIVE MUSIC EVENT IN THE LAST YEAR
35 million PEOPLE GO TO AT LEAST ONE MUSIC
FESTIVAL IN THE U.S. EVERY YEAR
CORE AUDIENCE
- ON AVERAGE TRAVELING NEARLY
MILES TO ATTEND A FESTIVAL
MUSIC FESTIVALS ARE THE
FORM OF MUSIC SPENDING AMONG MILLENIALS
*Momentum Worldwide Fan Study **Nielsen
*Momentum Worldwide Fan Study **Nielsen
Experiences drive
Trust &
Purchase
MORE LIKELY TO LIKE/TRUST/RECOMMEND A BRAND AFTER SEEING IT ASSOCIATED
WITH A LIVE MUSICE EXPERIENCE
+93 OF MILLENIALS LIKE BRANDS THAT
SPONSOR LIVE EVENTS THEY ATTEND
MORE LIKELY TO MAKE A PURCHASE AT A CONCERT / LIVE EVENT
MILLIENALS FEEL THE MOST EFFECTIVE WAY TO CONNECT WITH THEM IS
THROUGH LIVE MUSIC
Northern Invasion Minneapolis
River City Rockfest San Antonio
Rocklahoma Pryor, OK
Fort Rock Fort Meyers
Welcome to Rockville Jacksonville
Rock on the Range Columbus
Carolina Rebellion Charlotte
Rockfest Kansas City
F E S T I V A L S E R I E S
FESTIVAL /EVENT MARKET ATTENDANCE 2017 DATES
Fort Rock Fort Meyers, FL 40,000 April 29-30
Welcome to Rockville Jacksonville, FL 50,000 April 29-30
Carolina Rebellion Charlotte, NC 90,000 May 5-7
Northern Invasion Somerset, WI 50,000 May 13-14
Rock on the Range Columbus, OH 120,000 May 19-21
Rocklahoma Pryor, OK 75,000 May 26-28
River City Rockfest San Antonio, TX 25,000 May 28
Rockfest Kansas City, MO 50,000 June 3
Designations
Official sponsor
Exclusivity in the Category
Experiential
Ability to create custom on-site activations to engage
with festival fans
Broadcast / Streaming
Integration into online and
television festival broadcasts
Partnership Benefits
Digital / Social
Content captured as a part of your partnership can be
pushed across partners digital platforms
Promotional Rights
Right to utilize the Event’s IP for promotional purposes
Licensing
Ability to create licensed product for retail /
promotional purposes
Tickets & Hospitality
Access to tickets and VIP
experiences
Brand Enhancement
Ability to integrate brand into festival experience through
entitlements of stages, experiences, and destinations
Partnership Benefits
Average Age
18-34
35-49
<18 5%
57%
29% 55% 45%
49+ 9%
FORT MEYERS, FL
APRIL 29-30, 2017
GENRE: Active Rock
ATTENDANCE: 50,000
25k engaged on social media
PAST PERFORMERS:
The Offspring, Papa Roach, 3 Doors Down, Breaking Benjamin,
KORN, Five Finger Death Punch, Slipknot, Rob Zombie
Average Age
18-34
35-49
<18 5%
57%
29% 55% 45%
49+ 9%
JACKSONVILLE, FL
APRIL 29-30, 2017
GENRE: Active Rock
ATTENDANCE: 50,000
25k engaged on social media
PAST PERFORMERS:
Avenged Sevenfold, Volbeat, The Offspring, Papa Roach,
3 Doors Down, Breaking Benjamin, KORN, Five Finger Death
Punch, Slipknot, Rob Zombie, Shinedown, Slayer, Disturbed
CHARLOTTE, NC
MAY 5-7, 2017
GENRE: Active Rock
ATTENDANCE: 100,000
10,000 campers
145k engaged on social media
PAST PERFORMERS:
Soundgarden, Kid Rock, KORN, Avenged Sevenfold, Shinedown,
Cheap Trick, Alice Cooper, Lynard Skynard, Deftones, Volbeat,
Alice In Chains, Slipknot, Disturbed, Rob Zombie
Average Age
18-34
35-49
<18 7%
47%
37% 55% 45% 49+ 9%
Average Age
18-34
35-49
<18 5%
57%
29% 55% 45%
49+ 9%
SOMMERSET, WI
MAY 13-14, 2017
GENRE: Active Rock
ATTENDANCE: 50,000
5,000 campers
37k engaged on social media
PAST PERFORMERS:
Five Finger Death Punch, KORN, Rob Zombie, Disturbed,
Volbeat, Halestorm, Slipknot, Shinedown, Sevendust
Average Age
18-34
35-49
<18 5%
57%
29% 55% 45%
49+ 9%
COLUMBUS, OH
MAY 19-21, 2017
GENRE: Active Rock
ATTENDANCE: 120,000
315k engaged on social media
PAST PERFORMERS:
Guns N Roses, Kid Rock, Red Hot Chili Peppers, Soundgarden,
Smashing Pumpkins, Judas Priest, Linkin Park, Stone Temple Pilots,
Five Finger Death Punch, KORN, Rob Zombie, Disturbed,
Volbeat, Halestorm, Slipknot, Shinedown, Alice In Chains
Average Age
18-34
35-49
<18 5%
57%
29% 55% 45%
49+ 9%
PRYOR, OK
MAY 26-28, 2017
GENRE: Active Rock
ATTENDANCE: 75,000
20,000 campers
126k engaged on social media
PAST PERFORMERS:
Linkin Park, Guns N Roses, Kid Rock, Five Finger Death Punch,
Staind, Motley Crue, Cheap Trick, Twisted Sister, KORN,
Scorpions, Papa Roach, Rob Zombie
Average Age
5%
57%
29% 55% 45%
9%
18-34
35-49
<18
49+
SAN ANTONIO, TX
MAY 27th, 2017
GENRE: Active Rock
ATTENDANCE: 25,000
37k engaged on social media
PAST PERFORMERS:
Linkin Park, Guns N Roses, Kid Rock, Five Finger Death
Punch, Staind, Motley Crue, KORN, Scorpions, Papa
Roach, Rob Zombie
Average Age
18-34
35-49
<18 5%
42%
41% 55% 45%
49+ 12%
KANSAS CITY, MO
JUNE 3, 2017
GENRE: Active Rock
ATTENDANCE: 50,000
125k engaged on social media
PAST PERFORMERS:
Five Finger Death Punch, KORN, Rob Zombie, Disturbed,
Volbeat, Halestorm, Slipknot, Shinedown, Sevendust
THANK YOU
CHRIS THOMAS
816.522.2117
CLAY BUSCH
310.954.7746