Advanced Strategies for Book Sales - BookExpo 2013

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1 Advanced Strategies for Book Sales Facebook

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Advanced Facebook marketing strategies to increase awareness of authors and their books and ultimately to drive sales - presented at BookExpo America on May 30, 2013 in New York City

Transcript of Advanced Strategies for Book Sales - BookExpo 2013

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Advanced Strategies for Book Sales

Facebook

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Advanced Content Marketing

Authors as Rock Stars

Dress for Success

Feed the Monster

Visualize Sales

Advertise on a Budget

Secret groups for book club leaders

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Authors as Rock Stars

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Rock Your Genre with Live Chats

CoveritLive.com

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Cover Photo as Ad

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Live Video Broadcasts

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Make it Easy

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Dress Your Page for Success

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Custom “Buy the Book” Tab

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Feed the Content Monster

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Video Calls to Action

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Attract Readers Visually

AuthorsReleasesInterestsQuotesPin from siteShare to Facebook

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Pinterest for Authority

AppearancesBooksPressShareable quotes

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Creative Content - Instagr.am

Tour photosContestsEventsFan photos

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Advertising on $10 a day

Split test image

Split test copy

Split test audience

Review daily

Facebook.com/advertising

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Book Club•Exclusive chats

•Exclusive access

•Exclusive discounts

•Exclusive events

•Exclusive first reads

Facebook.com/about/groups

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Questions? Let’s Connect.

Facebook.com/BrandNewBrandYou

Twitter.com/BrandYou

YouTube.com/CindyRatzlaff

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CindyRatzlaff.com