Launch plan without cannibalization the existing product mix

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Histocalamine Natural 100 ml Lotion By, Kamal Krishna Singh129th December 201412/29/20141Presentation map2223-03-2013WHY- Brand Extension3

Product description

Histocalamine Natural is a natural formulation containingCalamineAloe VeraGlycerolAlpha Bisabolol Natural Matricaria Chamomilla ExtractCurcuma Longa Extract Histocalamine Natural is coming under Emollients & Protectives

4Target customers

5Brand Extension Method without Cannibalization6

Modification in Targeting the Customer

As per prescription analysis generally Emollients and Protectives are prescribed by following specialties

Dr ClassificationNo. of Patient seen Per DayClass-A>50Class-B20-50Class-C