L’Oréal Brandstorm

Presented by Ee Jing Shi, Giselle, Hui Teng

Loreal - Active Cosmetic

L’Oreal GuideMe: Smart Device Application

Customer Profile● Skin Data

● Series of question ○ Age

○ Skin type

○ Concern

○ Lifestyle

○ Goals

○ Maximum spending

● Skin improvement progress

Personal Adviser● 1-1 personal adviser

● Recommend the suitable products

● Remind to take care of your skin

Platform ● Share your thought

● Make review of the product

Customer Service● Click to buy

● Fast delivery

● Live chat with professionals

● Exchange of product in 30-days

Advertising● Free sample

● Campaign

Target Market

● Female & Male

● Main consumer: 18 - 30 years old

● Secondary consumer: 35 - 50 years old

● Middle class and above

● Having skin problem, do not know how to take care, do not know which product is suitable

Bibliography

● Baum, S. (2016). Apps show progress. [image] Available at: https://medcitynews.com/2016/05/dermatology-entrepreneurs-develop-app-analyze-acne-selfies-customize-treatment/mdacne-screens-1/ [Accessed 26 Oct. 2018].

● Beauty Is Boring. (2016). NIGHTTIME SKINCARE ROUTINE // TRENDING AT SEPHORA - Beauty Is Boring. [online] Available at: http://beautyisboring.com/2016/10/nighttime-skincare-routine-trending-sephora/ [Accessed 26 Oct. 2018].

● Goode, L. (2018). Skin detector. [image] Available at: https://www.theverge.com/2018/1/5/16852364/neutrogena-skinfit-skin-scanner-magnifying-pores-wrinkles-dryness-app-ces-2018 [Accessed 26 Oct. 2018].

● Mitchell, A. (2018). Profile set up. [image] Available at: https://www.skincarebyalana.com/blog/the-11-skincare-apps-you-need-to-download-today/ [Accessed 26 Oct. 2018].

● Pijak, J. (2017). 30 High-Tech Skincare Innovations. [online] TrendHunter.com. Available at: https://www.trendhunter.com/slideshow/hightech-skincare [Accessed 26 Oct. 2018].

● Skincare tutorial. (2016). [image] Available at: https://www.skinstore.com/blog/tips-advice/day-night-skincare-skinceuticals/ [Accessed 26 Oct. 2018].

● Weingarten, S. (2017). YouCam Makeup App Skin Diary: Must-See Images & App Details. [online] Collegecandy.com. Available at: https://collegecandy.com/2017/08/08/youcam-makeup-skin-diary-skin-tracking-app-details-photos/ [Accessed 26 Oct. 2018].