Presentacin de PowerPoint

Carolina Vargas Daniel Rodriguez Andres Vargas

The opportunity

The competition

SWOT

The customers

Selected customer

Trends and symbolism

The product

The Heroe

INDEX

THE OPPORTUNITY

SHAVE CARE

BATH CARE

Organic and eco-friendly product add transparency

Skin caring properties help to reassure consumers

Quick and easy application

HAIR CARE

Botanical/herbal formulations help

80%

Hair and bear care influence in their look

10%

Annual growth in emerging markets for shave care

80% of men say that their hair and bear care is the most important aspect of their look. Annual growth of 10% in emerging markets for shave care products. Diana y Andres Vargas

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THE COMPETITION

Arreglar esta diapositiva para incluir los white espaces. Diferencias bien la competencia directa/indirecta. Andres Vargas

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S

W

O

T

Esto se explica muy rapido: Andres Vargas

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- Expertise and experience

- Pharmaceutical differentiation

- Social impact oriented

- Mass and traditional marketing lack & low brand awareness compare to competition

- Unappealing Product package

- Men customers are still uneducated

- Open retail spots attractive for men (Falabella)

- New E-commerce competitors with value futures at lower costs.

Fashion

Basics

Complete

Follower

High Spend

Low Spend

THE CUSTOMERS

Traditional

The challengue is in the Normal and Followers segment, explica daniel rodriguez

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SELECTEDCUSTOMER

Trendy

Healthy

Social

Macho

Go with the Basics

Simple

Successful

Professional

Practical

Explica daniel! Por favor cambiar la cara de estos personajes, algunos no tienen cara de clientes de Kielhs

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SELECTEDCUSTOMER

He still wants to be a Macho

He remains uninformed

Eventhough

I now clean the house

I have a lot of friends but

Daniel Rodriguez

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EDUCATE them startingwith the BASICS

and the BASICS are?

Diana Vargas

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queen

Queen

queen

Hero

Queen

Diana Vargas

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OLD MAN

Hero

OLD MASTER

Diana Vargas

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BIZARRE

Hero

BRILLIANT

Diana Vargas

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A man has to take care of his masculinity, face and facial hair

will teach him how

Diana Vargas

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offer a product with which he is identified

1st

offer a product with which he is identified

1st

Color

Application

Packaging

Men will buy style not beauty

Diana Vargas

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1

2

7

4

6

5

3

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2nd

1

Women

2

3

Samples 2.0

4

6

5

Yes!!! Finally he is in!!...But look what happen when a man enters a Kiehls store (Actuacin bla bla bla)

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allow better contact

3rd

Clear

information

Instant

sampling

Instructions

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Bad days

Best days

Even heroes need to take care of their facial hair.

Poner la musica

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