FLOW OF PRESENTATION

• Company overview• Growth• Focus• Strategy• Fall and acquisition• Competitors• Recommendation• Question and answers

Company Overview

• Established – 1937

• Founder – Vernon Rudolph

• Origin – Winston-Salem, North

Carolina

• Specialty – Doughnut

Growth

Small Chain Of Stores

French Chef(New Orleans)

Small Doughnut Shop Rented Building

FOCUS……

Strategies

Fall And Acquisition

•Death of Vernon Rudolph

•Acquired by Beatrice Foods

•Repurchase by its franchisees

Competitors

•Beatrice foods

•Mc Donald’s

•Dunkin’ donates

RECOMMENDATION

• Company should focus more on advertisement

• Should plan to minimize wastage

Question 1

What are the key elements of Krispy Kreme’s strategic philosophy?How do these elements relate to the organizing trend of balancing decentralization with centralization?

ANSWER

• Unique quality and taste • Freshness of the ingredients • Growth initiatives • Unique taste and quality balanced

centralization and decentralization

Question 2

What type of organizational structure does Krispy Kreme appear to be using ?

ANSWERInternal structure

Corporate internet

Efficient training of employees

External structure

Franchisees

Roasting process for coffee beans

QUESTION 3

What is the potential for developing a network structure at Krispy Kreme?

ANSWER

• International expansion• Information technology