Konsep Pengelolaan Restoran Pertemuan 17-18 Matakuliah: G0424 – Hotel and Restaurant Management...
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Transcript of Konsep Pengelolaan Restoran Pertemuan 17-18 Matakuliah: G0424 – Hotel and Restaurant Management...
Konsep Pengelolaan RestoranPertemuan 17-18
Matakuliah : G0424 – Hotel and Restaurant ManagementTahun : 2008
Bina Nusantara University 3
Topics
• Reason to operate a restaurant• Basic concept of restaurants
Bina Nusantara University 4
Learning Outcomes
Students are able • to explain why go into
the restaurant business (C2)
• to explain the concept and development of a restaurant (C2)
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The Fact
• Restaurant needs > 3 years to become profitable (usually 5 years)
• Weekends account > 40% sales• Many restaurants fail due to family problems
(not balance family life)
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Reasons to be in restaurant business
1. Money2. The Potential for a Buy-Out3. A Place to Socialize4. Challenge5. Habits6. A Fun Life Style7. Opportunity to Express
Yourself
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Liabilities in Restaurant Operations
• Working long hours• Excessive fatigue• High divorce rate• Stressful• Lost• Involve high risk
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Requirements in Restaurant Operations
• Enjoy serving people (outgoing personality)• Can handle frustration easily• Tireless• Demands lots of energy & stamina (work 10
hours per day)• Persevering• Withstand pressure• Ambitious• Hard work• Knowledge of food• Business skills (cost control, marketing)
Bina Nusantara University 9
Investment Option in Restaurant Business
• Buy? – buy existing restaurant, operate it as is or change its concept
• Build? – build a new restaurant and operate it• Franchise? – purchase a franchise and operate a
franchise restaurantOr
• Manage? – manage a restaurant for someone else, either an individual or a chain
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Buy, Build, Franchise or Manage?Advantages and Disadvantages
Buy Build Franchise Manage
Investment need Medium Highest Low to medium None
Experience need High High Low Medium to high
Potential-Personal Stress
High High Medium Medium
Psychic Cost Failure
High Highest Medium Medium
Financial Risk High Highest Medium None
Potensial Reward
High High Medium to high Medium
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The Concept and Market
Concept&
Market
Service Menu
Location AtmosphereAmbience
Management
Quality
Food Price
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Examples of Successful Restaurant Concept
• McDonald’s – QSCV concept ‘Quick, Service, Clean & Value’
• Warung Daun – Organic ingredients, ‘Makan ala Kampung Halaman’
• Bakmi Gajahmada – Oriental Cuisine, ‘Mie terbaik, terjaga mutu dan kualitasnya’
• Es Teller 77 – ‘Juara Indonesia’ • Hard Rock Café - reasonable price, fun, energy,
excitement of rock n roll, music/film memorabilia, friendly
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Sequence of Restaurant Development :
From Concept to Opening• Layout and equiptment planned• Feasibility analyzed : pro forma statement of income and cost
prepared• Licensing and approval sough• First architectural skethes made• Financing arranged• Working blueprint developed• Contracts let for bidding• Construction or remoddeling begins• Furnishing and equiptment ordered• Key personnel hired• Hourly employee selected & trained• Restaurant Opened
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Purpose of Particular Restaurant
• Utility vs. Pleasure• Degree of Service Offered• Customer Space• Profitability
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Type of Restaurant and Level of Service
Luxury Restaurant
Dinner House
Family Restaurant
Coffee Shop
Fast Food Vending
Cafetaria
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Type of Restaurant and Seat Turnover
Luxury Restaurant
Dinner House
Family Restaurant
Coffee Shop
Cafetaria
Fast Food
Vending
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Conclusion
• There are many reasons to open a restaurant and also there are hundreds way to operate a restaurant.
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Review
1. Comment on these restaurant logo 2. What is the relationship between logo and the
restaurant concept