Know Your Value Proposition
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Know Your Value Proposition
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Business Enterprise Mapping discusses how to know your value proposition to ensure you are delivering perceived and realized value to your customer.
Transcript of Know Your Value Proposition
Know Your Value Proposition
should clearly communicate 4 key steps
Your Value Proposition
1. The Customer – It should solve a problem or satisfy
a need
2. The Customer’s Problem, Want or Need
3. The Customer Value Package (CVP)
Expressed in 4 dimensions: Solution, Responsiveness,
Economics, and Relationship
4. Net Benefit of the CVP From the customer’s perception
Goal is True Value
To be truly successful you must offer a strong value proposition!
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