Location-based Monitoring and Engagement

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Digital Marketing started as ...

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1 Facebook page 1 Twitter account&

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And is to become a social local landscape.

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Most of customer activity is local!

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Local Customer Brand Engagement

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Post

Checkins

Reviews

Photos

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Local Customer Brand Engagement

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Post

Checkins

Reviews

Photos

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Keywords VS. Locations

70%BLIND SPOT

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Interpreting Customer Brand Engagement

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Customer Insights

80% content from customers15% from local staff

5% spam

Actionable Intelligence

Topic & SentimentEngagement

Location & Date/TimeLocal Context

Managers & Staff

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Is now 1 page for EVERY LOCATION!

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How do you manage all of this customer engagement?

Customer FeedbackMonitoring & Responding

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“Your most unhappy customers are your greatest source of learning.”

Marketing Analytics

“You can't manage what you don't measure.”10@Spotistic

Demographics & Trends

Competitive IntelligenceLocal competitors tracking

“Leaders live by choice, not by accident.”11@Spotistic

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Data Mining & Visualization @blog.spotistic.com

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Spotistic founding team.

Victor LandauCEO, ProductPrior: Merrill Lynch Bank of America

Maxence DecrosseCTO, TechnologyPrior: ArcelorMittal

Danny HoltschkeCOO, Customer DevelopmentPrior: Startup Compass, KMPG, VW

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Customers

Analytics

Competition