Knitkart final pitch deck
16
Amit Kumar Gupta | CEO Seed Fund November 2014
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Transcript of Knitkart final pitch deck
Amit Kumar Gupta | CEO
Seed Fund November 2014
Elevator Pitch Knitkart is an fashion ecommerce site for
masses.
We strive to offer apparels and accessories to
customers which are affordable and used daily unlike costlier
brands
Knitkart will have localiza<on by ip
address
Driven by killing share of unorganized retail
An opportunity for a website like Knitkart.com to cater to the semi urban and rural customers to give them affordable and quality products and at the same time remain profitable
Conclusion
What is the problem?
Ecommerce in India is growing at a rapid pace. Big players like Flipkart, Snapdeal, Amazon are catering majorly to the urban market. But there are at least 200 million internet users who are not yet catered to
Recent report suggests that all the major e-‐commerce companies have reported a combined loss of Rs. 1000 crores (2013-‐14). They play price wars on popular brands at the cost of the intermediaries
Source: IAMA 2013, IBEF 2014
All figures in millions
Non Users of Internet
Ac4ve Online shoppers
The Opportunity Internet Users in Urban & Rural India
Total Internet users
RI – Ac4ve users of Internet in Rural India
CL – Computer Literates in Rural India
AIO – Used internet at least once in Rural India
While Flipkart, Amazon etc. Cater to 25 million shoppers, a sizeable propor<on of poten<al market is untapped
We plan to reach to the remaining 1030 million people through our Cyber Café Channel partners
Forming alliances with local manufacturers who are the supplier of unorganized retail and strategically change market dynamics
Sell ‘low cost’ products from local manufacturers – regional or unbranded products (simple design)
Ensure wider reach to rural and semi rural parts of the country by tying up with Internet cafes as our channels of purchase & delivery
Follow a ‘Cost Leadership’ pricing strategy and localization of catalog
Our solutions
Sector Units Volume (million sq. mtrs)
Employment (Million)
Organized Tex<le Mills
1789 1526 1.0
Power loom 0.4 million 37437 4.8
Handloom 3.5 million 5722 6.5
Structure of Indian tex<le Industry
Source: Office of Tex:le Commissioner, Mumbai
Nurturing Craftsmanship & SME’s
Localization of catalog using ip address of café Supplier and consumer are close enough to evolve synergy
Cyber Cafés as purchase touch points . Strategy 18-35 yr old footfall and provider of internet to the luddites
Our Value propositions What differentiates us?
“Bottom up” approach, hence low price quality
unbranded products
Continuous customer engagement programs like ‘Photo of the day’ for our website
Price Bidding and Bargaining on the site.
Alliances Prospecting Hiring Seed fund
Upon receiving approvals from fashion consultants
(variety, quality and designs) & sales force,
the legal team will sign a contract with the selected manufacturers and cyber
cafes respectively
Hire Sales & Marketing professionals, Fashion
Consultant, Legal Experts and IT infrastructure team
Sales Team to identify prospective
manufacturers and leading cyber cafes in the
Eastern region of India (targeted locations –
urban, rural as well as semi urban)
Receive seed fund of Rs. 1.5 crores from a Venture capitalist/Angel Investor
Business model (1 of 2)
Go Live! Beta
Version & Logistics
Website Portfolio
Make our first sale J Parallely, the IT team will develop the website and also tie up with payment
gateways
Launch the pilot version of the website for initial testing and feedback.
Tie up with suitable
logistics partner and link him with the cyber cafes
Portfolio and product catalogues for the website
will be prepared
Business model (2 of 2)
Financials
Assets and Infrastructure 2%
Salaries 25%
35% Marketing, Advertising, Alliances and miscellaneous cost
38% Reserve
Rs.1,50,00,000
Product overview About Knitkart.com
Stage of Development – Prototype ready Product Portfolio – Men’s wear Women’s wear Hosiery Footwear (Men & Women) Fashion Accessories Personal care products www.knitkart.com
Contact + 91 9031510802
amit.software.kumar
Amit Gupta | CEO
twitter.com/softwarekumar
in.linkedin.com/in/amitsoftwarekumar
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