KitKat target audience description, 2009
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Transcript of KitKat target audience description, 2009
![Page 1: KitKat target audience description, 2009](https://reader036.fdocuments.net/reader036/viewer/2022081422/55610467d8b42a91388b589e/html5/thumbnails/1.jpg)
KitKattarget audience
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70% are single
9% have family*
*18-21 bars consumers, TGI research, 2007total
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“it’s important for me to be well-dressed” – 75%“I tend to follow latest fashion trends” – 43%*
*18-21 KK consumers, TGI research, 2007total
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70% listen to radio because of music45% have music player*
*18-21 bars consumers, TGI research, 2007total
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only 4% go clubbing once a week*
*18-21 bars consumers, TGI research, 2007total
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65% “Now it’s time of big opportunities”49% are extraverts*
*18-21 bars consumers, TGI research, 2007total
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77% watch TV to rest & entertain
48% watch TV less as start to use Internet*
*18-21 bars consumers, TGI research, 2007total
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Entertainment & Engagement
are key drivers of interest for our TA
KEY TAKEOUT
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As we've finished, now we'll give you a break to enjoy it with KitKat