Kingfisher_Airlines_in_India_Engages_Epsilon_to_drive_digital_marketing_efficiencies_2009_06_04
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8/7/2019 Kingfisher_Airlines_in_India_Engages_Epsilon_to_drive_digital_marketing_efficiencies_2009_06_04 http://slidepdf.com/reader/full/kingfisherairlinesinindiaengagesepsilontodrivedigitalmarketingefficiencies20090604 1/3 Media Contact: Sandeep Mosamkar Text 100 +91 98206 73330 [email protected] KINGFISHER AIRLINES CHOOSES EPSILON TO DRIVE BEST-IN- CLASS CUSTOMER SERVICE Epsilon Digital Marketing Solutions Take Off in India Mumbai, India, June 10, 2009 – Epsilon, the industry’s leading marketing services firm, announced today that Kingfisher Airlines, India's only Five Star airline, rated by Skytrax, will implement Epsilon’s DREAMmail platform to engage with their rapidly growing base of domestic Indian and global travellers. Kingfisher Airlines will leverage Epsilon’s global experience in providing sophisticated marketing services to the travel industry, to improve customer engagement and to drive efficiencies in its digital marketing initiatives. Kingfisher Airlines will use Epsilon’s DREAMmail platform to deliver highly personalised and targeted communications to its customer base, including members of the King Club India’s fastest growing and most rewarding frequent flyer loyalty programme. A combination of weekly and monthly strategically designed email communications will promote Kingfisher Airlines’ routes to 70 destinations, including London, Dhaka, Colombo and Dubai. Kingfisher Airlines will also leverage DREAMmail to engage with its guests, associates and partners around Kingfisher Airlines’ sponsorship of the popular Force India Formula One Team. Kingfisher Airlines selected Epsilon for its strong market presence and unique and flexible e-mail management expertise,” according to Vikram Malhotra, Vice President, Marketing, Kingfisher Airlines Limited. “Epsilon has an established track record in helping companies achieve measurable return on their marketing dollars, which was a key factor in our decision to engage with Epsilon. We are now able to effectively manage, track and segment data for our marketing needs– most importantly we can measure the impact of our marketing outreach activities in a better manner.” Epsilon’s DREAMmail helps build customer loyalty and measure campaign effectiveness at all points of the campaign to maximise marketing budgets. Key features of the platform included advanced segmentation and data management capabilities which enable companies to segment data by demographics as well as areas of interests or purchase history; list enhancement which is critical to maintaining accurate, up-to-date information on customers for permission-based email marketing; and inbound mail processing capabilities to ensure fast response times. The platform also supports dynamic personalisation and campaign optimisation enabling automatic deployment of the most effective marketing content, triggered messaging, and centralised customer communications. In-depth campaign analysis and reporting empower marketers with real-time campaign analytics for evaluation at any stage of a campaign, and visibility into specific customer results and data, based on the level of analysis required.
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Transcript of Kingfisher_Airlines_in_India_Engages_Epsilon_to_drive_digital_marketing_efficiencies_2009_06_04
8/7/2019 Kingfisher_Airlines_in_India_Engages_Epsilon_to_drive_digital_marketing_efficiencies_2009_06_04
http://slidepdf.com/reader/full/kingfisherairlinesinindiaengagesepsilontodrivedigitalmarketingefficiencies20090604 1/3
Media Contact:
Sandeep Mosamkar Text 100+91 98206 73330
KINGFISHER AIRLINES CHOOSES EPSILON TO DRIVE BEST-IN-CLASS CUSTOMER SERVICE
Epsilon Digital Marketing Solutions Take Off in India
Mumbai, India, June 10, 2009 – Epsilon, the industry’s leading marketing services firm,announced today that Kingfisher Airlines, India's only Five Star airline, rated by Skytrax, willimplement Epsilon’s DREAMmail platform to engage with their rapidly growing base of domestic Indian and global travellers. Kingfisher Airlines will leverage Epsilon’s globalexperience in providing sophisticated marketing services to the travel industry, to improvecustomer engagement and to drive efficiencies in its digital marketing initiatives.
Kingfisher Airlines will use Epsilon’s DREAMmail platform to deliver highly personalised andtargeted communications to its customer base, including members of the King Club India’sfastest growing and most rewarding frequent flyer loyalty programme. A combination of weekly and monthly strategically designed email communications will promote Kingfisher Airlines’ routes to 70 destinations, including London, Dhaka, Colombo and Dubai. Kingfisher Airlines will also leverage DREAMmail to engage with its guests, associates and partnersaround Kingfisher Airlines’ sponsorship of the popular Force India Formula One Team.
Kingfisher Airlines selected Epsilon for its strong market presence and unique and flexiblee-mail management expertise,” according to Vikram Malhotra, Vice President, Marketing,Kingfisher Airlines Limited. “Epsilon has an established track record in helping companiesachieve measurable return on their marketing dollars, which was a key factor in our decisionto engage with Epsilon. We are now able to effectively manage, track and segment data for our marketing needs– most importantly we can measure the impact of our marketing
outreach activities in a better manner.”
Epsilon’s DREAMmail helps build customer loyalty and measure campaign effectiveness atall points of the campaign to maximise marketing budgets. Key features of the platformincluded advanced segmentation and data management capabilities which enablecompanies to segment data by demographics as well as areas of interests or purchasehistory; list enhancement which is critical to maintaining accurate, up-to-date information oncustomers for permission-based email marketing; and inbound mail processing capabilitiesto ensure fast response times. The platform also supports dynamic personalisation andcampaign optimisation enabling automatic deployment of the most effective marketingcontent, triggered messaging, and centralised customer communications. In-depth campaignanalysis and reporting empower marketers with real-time campaign analytics for evaluation
at any stage of a campaign, and visibility into specific customer results and data, based onthe level of analysis required.
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“The ability of DREAMmail to integrate seamlessly with a client’s internal databaseinfrastructure and content management systems, combined with our truly global deliverymanagement and client services infrastructure are key determinants when global marketersare looking for partners to support the growing needs of transparent and accountablemarketing spend ” said Dominic Powers, Senior Vice President, Asia Pacific, EpsilonInternational. “We’re seeing tremendous demand for integrated marketing solutions thatyield high return-on investment across Asia Pacific, and India is no exception.”
India is a burgeoning market for digital marketing solutions with the third largest Internetpopulation in Asia and 3.13 million broadband users. According to the Internet & MobileAssociation of India (IAMAI), 98% of Internet users are accessing the Internet for email andIM, offering companies an effective channel for reaching India’s increasingly Internet savvyconsumers. This number will only continue to grow as the Indian Government continues todrive initiatives to facilitate the broadening of Internet access through reduced broadbandsubscription costs and the development of language fonts to remove language andlocalisation content barriers.
“We are very pleased to be able to have Kingfisher Airlines joining our client roster, and thislatest win further exemplifies the momentum that digital marketing is gaining in India andcements Epsilon’s leadership in this area,” said Adrian Hoon, Vice President, Asia, EpsilonInternational.
Epsilon has been working with leading Indian marketers for more than 5 years now andmore than doubled its customer base in India during its last financial quarter endingDecember 31, 2008. To meet growing market demand, the company recently announcedplans to strengthen its presence in India this year.
Travel services represent a key sector for Epsilon’s digital marketing solutions, in whichEpsilon is a market leader. According to the results of a recent Branding Study conducted by
ROI Research and Epsilon, email marketing can have a significant positive impact onconsumer travel purchasing behaviour and brand loyalty, with 79% of travel consumersbooking travel online as a direct result of receiving an email and 50% saying they feel moreloyal towards travel companies sending permission-based emails.
Epsilon recently added Air China to its growing list of travel sector clients which includesome of the biggest names in air travel and related services such as Air Asia, NorthwestAirlines, Travel.com.au, ZUJI and Virgin Blue. The world’s largest permission-based emailprovider for marketing and customer service applications, Epsilon also represents brandname clients in the hospitality/travel areas including Hilton, Marriott, InterContinental HotelsGroup, Walt Disney, La Quinta Inns & Suites, and Grand Circle Travel.
About Kingfisher AirlinesKingfisher Airlines www.flykingfisher.com is India's only five star airline, as rated by Skytrax,the independent airline quality research organisation. Besides being the first and only airlinein India to offer in-flight entertainment on every seat, Kingfisher Airlines offers Live TV with16 channels. It has received numerous awards for innovation, customer responsivenessand was voted the "Best New Airline of the Year", within months of its launch.
Kingfisher Airlines covers all segments of air travel - from low fares to premium service. Itoffers the most flights by any single airline network in India - 425 departures a day -connecting 70 cities with a fleet of 75 modern aircraft.
Kingfisher Airlines Limited is a part of the UB Group - one of India's largest conglomerateswith diverse interests and a global presence. The UB Group is also the largest Indian
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alcoholic beverages (beer and spirits) company and the third largest drinks group in theworld.
About Epsilon InternationalEpsilon International www.epsilon.com/international is a leading provider of multi-channel,data-driven digital marketing technologies and services. Through its combination of client-centric marketing solutions, Epsilon International helps leading companies and organizationsmeasure, understand, manage and optimize their customer relationships. The organization’send-to-end suite of integrated services includes strategic consulting, creative, database andloyalty technology, analytics, and email marketing services. These provide a platform for customers to produce multi-channel marketing programmes that generate measurableresults throughout their customer lifecycles.
With local offices in the Australia, China, Hong Kong, Singapore, U.K., France and Germany,Epsilon International is an operating unit of Epsilon www.epsilon.com. Founded in 1969,Epsilon is headquartered in Dallas, and comprises three major business services groups
including Marketing Technology, Purple@Epsilon, and Epsilon Targeting Data Services.Epsilon is the industry's leading marketing services firm, having worked with 700 blue-chipsbrands internationally. Ad Age ranks Epsilon #1 U.S. Marketing Services Firm and #1 U.S.Direct Marketing Agency. In addition, Epsilon is the world's largest permission-based emailmarketer.
