1 1 6 2 7 S . M i c h i g a n A v e n u e C h i c a g o , I l l i n o i s , 6 0 6 2 8

2012

Fundraising & Awareness

PR Campaign

Lisa D Brock & Janae Brothers

Kids off the Block

1

Table of Contents

Content Page

Situation Analysis………………….. …. 2-3

Audience……………………………….4

Objectives………………………………4

Strategies………………………………..4

Tactics…………………………………..5

See Attached .pdf versions

Calendar…………………………………6

Budget………………………………….7

Plan Evaluations………………………7

Fellowship Luncheon Plan……………8-10

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Situation Analysis

Kids off the Block was established, "To provide at-risk, low income

youth, with positive alternatives to gangs, drugs, truancy, violence, and the

juvenile justice system" as discussed in the mission statement. KOB has made

a commitment to the youth in our communities. It is located in the Roseland

Community of Chicago and a 501(c) 3 nonprofit organization.

Founder of KOB Mrs. Diane Latiker is a resident of the Roseland community on the far

south side of Chicago. She founded Kids off the Block, Inc. (KOB) in July of 2003. Latiker was

given a vision from her mother Ruth Jackson. Ms. Jackson saw that the youth in the

neighborhood liked and respected her daughter; so she prompted Diane to open up her home to

troubled youth.

Looking at the children that were always at her home, Latiker saw health professionals,

doctors, lawyers, musicians, athletes, politicians, actors, and more possibilities. She believed

that she could make a difference in her community, and in the many youth that she came in

contact with daily. She became more encouraged than ever and began to think about using her

home to get young people off the streets and involved in programs that would benefit them for

the rest of their lives.

Her vision came to be true. Kids off the Block now services over 300 Chicago-land

youth. At KOB they target youth ages 12- 24 years. The programs provide a diverse set of youth

with developmental programs that help build character and enhance the academic ability of its

participants. The KOB board of directors plans to provide a safe haven for the youth to

congregate and enjoy learning.

Kids off the Block’s board of directors are worried about funds and fundraising. The

need to develop a relationship with committed donors and sponsors is important. They also have

a need to extend their programs to more kids around the U. S. Stated specifically, their needs to

be someone to do website updates and maintenance. There is also a need for a workforce manual

and an in depth organizational chart. Another thing specifically mentioned that the organization

needs is a Fundraiser and Event Plan.

ABOUT THE ROSELAND COMMUNITY

The population of Chicago’s Roseland community is 53,056. Most of the people living

there are between the ages of 5 to 10. However, the median age is 32 years old. Twenty-two

percent of the households are single mother households. Ninety-Eight percent of the Roseland

population is African-American and the average household brings in an income of $43,984.

Seventy -three percent of the population does not have a high school diploma or GED equivalent.

Only eleven percent of the population has attained a bachelor degree.

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The Roseland community is a breeding ground for at-risk youth to be involved in

negative behaviors. During the past 5 years, the level of violence has increased to the point

where it is impossible for youth not to be affected – either directly or indirectly.

Youth who live in Roseland are generally labeled as “at-risk” youth. The crime rate is

high. The socioeconomic status of families in the community is severely low. Human service

organizations and recreation centers are either far or non-existent.

Sources: City-Data.com & Kobchicago.org

KOB PROGRAMS: Violence Prevention/Intervention Tutoring, homework assistance GED Preparation Financial literacy Physical education, health & nutrition Male & female mentorship Music Drama/Theatre Community Service Local/Out of Town Travel Leadership Workshops Community Organizing Career Development/Workshops Job Referral/Training Program

PARTNERSHIPS: Roseland Safety Networks Coalition

City of Chicago Community Assistance

Programs (CAPS)

Juvenile Intervention Services (JISC)

Windy City Cares/ Nehemiah Project

Phalanx Family Services

Roseland community collaborative(RCC)

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Objectives Informational:

We want to expand the program to more areas.

Motivational:

We want to increase the amount of donations by

______inspiring more people to donate.

We want to increase the amount of youth KOB

_______services.

Audience

Primary Audience: Youth in the Chicago-land areas that are at a high risk for crime behaviors are our primary

_________________audience.

Secondary Audience: KOB targets youth in high risk areas including, but not limited to, Cleveland, Minneapolis, Kansas City,

Missouri, Baltimore, Miami, Memphis, Detroit, Birmingham, Alabama, Orlando, Florida, and Atlanta, which

have been listed as some of Americas top ten most dangerous cities within the past five years. There is also

currently a branch beginning in New Orleans, Louisiana. In these areas KOB will continue to push its programs

to youth ages 12- 24 years, but anyone is welcome.

Strategies

Pursue special event opportunities in local area to allow members of the community to help the organization.

•Fundraiser

•Fellowship Luncheon

•Open House

Pursue earned media opportunities in target community based media outlets to generate positive publicity for

the campaign

News Conference and Media Day

• Web Updates (Provide media with more current information)

•Media Kit

Pursue digital media to provide various viral outlets to community.

Social Networking (Upgrade Facebook, twitter)

o Changing social networking for dianekob to KOBChicago gives Kids off the Block its own

identity as a non-profit organization.

YouTube Channel

Website Management( specific a specific member and time for weekly updates)

Pursue paid media opportunities in target community to raise knowledge of this organization and campaign.

Flyers and Brochures

Non-member informational newsletter

Member Newsletter

KOB Donation Flyer

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Tactics Fundraising

1. World’s Finest Chocolates

a. Participants pass out

informational flyers at

this time.

b. Script for Kids to say at

the Door

2. PSA-Activist Against Violence

a. Printer Cartridge

Recycling

b. Bottle/ can recycling

Event Tactics

3. Sponsor Recognition Luncheon

4. Open House/Media Day

Tangible

5. Workforce Manual

6. In Depth Organizational Chart

7. Media kit

8. Factsheet

9. Donation Flyer

10. Membership newsletter

11. Website Updates (kobchicago.org)

12. Social media (Twitter, YouTube, Facebook, E-mail)

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Calendar

2012

January

S M T W T F S

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

May

S M T W T F S

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31

February

S M T W T F S

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29

June

S M T W T F S

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

March

S M T W T F S

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

July

S M T W T F S

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

April

S M T W T F S

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30

August

S M T W T F S

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

April 9th - April

30th Plan a

Fundraiser -

World’s Finest

Chocolates

April 10th

Donation Flyer

April 14th Web

Updates

June 2nd

Fellowship

Luncheon

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Budget Total: $4,000 Budget Cost: $2,077 Tactic Cost

Event: Venue and Food: $800

World’s Finest Chocolate $25 per box of chocolate with 25 boxes : $625

Printer Cartridge Recycling =

$0

$0

Bottle/ can recycling=$0 $0

Open House/Media Day $0 Finger Food and Snacks: $100

Summer Events Media Kit Distribution to Chicago Tribute, Chicago Sun-Times, ABC,

CBS, NBC, CNN, : $52

Printing $250

News flyer (Donation Flyer) $0 Printing $100

Membership newsletter Printing $400

Website Updates$0 $0

Social media (twitter, youtube,

facebook)

$0

Evaluation

The plan will be evaluated by a whether or not there is a rise in registration of kids, especially if those kids

come from areas outside of the Roseland community. This will also be evaluated by whether or not there is a

rise in the amount of donations and government grants KOB receives. This campaign is to promote awareness

so the more people that are aware the better.

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Event Plan- Fellowship Luncheon

About this event:

WHO: Hosted by Kids off the Block President and Founder Diane Latiker

DATE: June 2, 2012 at 12:00pm - 2pm

WHERE: Glacier Room, Holiday Inn - Chicago Matteson Conference Center

________ 500 Holiday Plaza Drive Matteson, Illinois 60443 United States

Purpose of Event: The Purpose of this event is to allow representatives of these specific non-profit

organizations a chance to communicate together in one place. We hope that by Kids off the Block having a

Fellowship Luncheon it will allow for directors of the organization to evaluate and decide ways that each

organization can help each other.

Strategy: This event will happen at the Holiday Inn - Chicago

Matteson Conference Center, which is a median meeting area for

all of the non-profit organizations invited to attend. The hotel

staff will set up the room in a sort of boardroom, round table

setting. This will allow for plenty of conversation. Many of the

organizations invited have already done some work together, but

many have not. This event gives the directors of those

organizations that have not had a chance to meet.

Tactics – What exactly will happen at this event?

At 12pm- 12:30pm there will be a meet and greet session where each director or member of the present

organizations will introduce themselves, their positions, and the ultimate purposes and goals of their

organizations. After this they will be given time to mingle with each other freely. At 12:30pm lunch will be

served and we will continue with allotted mingle time.

At 1pm, if conversation doesn’t persist well, Kids off the Block personal will start discussion about their views

for the future and what possible future tactics will take place. At 2:00pm the Fellowship Luncheon will dismiss

but the room has been rented until 2:30, so last minute mangles are free to linger.

Audience

Non-Profit Organizations in the Chicago land area that have a mission to help “at-risk youth” find alternatives

to at risk behavior are encouraged to participate in the Fellowship Luncheon.

This specifically includes:

Cease Fire Demoiselle 2 Femme Community Assistance Programs (CAPS) Illinois Healthcare Consortium Nehemiah Restoration Coalition

Phalanx Family Services Roseland Safety Net Works Coalition St. John Missionary Baptist Church World Vision

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Event Calendar

DUE DATES ACTION TO BE COMPLETED

May 1st Meeting room is booked at the Holiday Inn Matteson Chicago Conference Center

May 16th Invitations will be sent out to organizations.

May 26th Meeting room must be paid in full.

June 2nd Event will last from 12pm- 2pm

Agenda

TIME OF DAY ACTION TO BE COMPLETED

11:30- 12:00pm Set-Up

12pm- 12:30pm Meet and Greet

12:30pm Lunch is Served

1:00pm Discussion begins during lunch

2:00 - 2:30pm Clean-Up

Budget: $500 Meeting Room Cost : $800

Food

Hourly

Postage cost $10.00

Each attendee will pay $15 to attend

luncheon with 25 to attend: +$375

Evaluation:

This event will be evaluated by how many

people from the non-profit organizations

attend and find an outlet to successful

collaborate and work with organizations

intending to reach their same goals.