New[er] Kids on the Block: Some Social Apps Nonprofits are Testing
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Transcript of New[er] Kids on the Block: Some Social Apps Nonprofits are Testing
New[er] Kids On the Block:Social Media Apps
Nonprofits are Testing
#SM4NP
Amy Sample [email protected]
LET’S START WITH WHAT ISN’T NEW
POLL:
Which platforms does your organization use now? FacebookTwitterYouTubeLinkedIn
67% of Internet Users
83% of 18-29 Year Olds
46% Growth for 45-54
73% for those with incomes at $75,000+
79% for 55-64 Year Olds
YOUTUBE
More 18-34 Year Olds Than ANY Cable Network
2 Users Per Second
NOW FOR THE TINY COMPUTERS IN OUR POCKETS
189M mobile only users
MOBILE
25% of 18-45 Year Olds
SOCIAL IS ALWAYS CHANGING
INSTAGRAM – PENCILS OF PROMISE
http://instagram.com/pencilsofpromise
VINE – DOGS TRUST
https://vine.co/Dogstrust
SNAPCHAT – DOSOMETHING.ORG
CAMPAIGNS
CAMPAIGNS
HOW DO I TRY NEW THINGS?
CREATING A CULTURE OF TESTING
How can you try new things & fail fast?Create space for conversationEncourage personal use of techLet staff across your organization test & tryImplement standard process for suggesting new projects or proposing pilots