B2B Marketing Special Interest Group (SIG)

Hosted by:

6 October 2017

CALL FOR PAPERS

Innovation in B2B Marketing

Best papers will be selected for a potential publication in the Journal of Business to Business Marketing

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Innovation in B2B Marketing

Unprecedented advances in information and communication technologies have transformed how B2B firms approach their markets and conduct business. As a result, new business models are adopted by B2B firms from a wide variety of industries e.g. banking, insurance, consultancies, advertising and marketing agencies and e-retailing industry. For example, Amazon, initially a B2C firm, has become a platform for the sale of goods from other suppliers, as well as a cloud-services platform used by, for example, many banks. Such innovation in B2B marketing translates a shift in a firm’s vision, mission, strategies, technological prowess and market performance.

To-date, B2B research has examined the success factors for B2B firms, but with little attention being paid to innovation in B2B marketing. This has resulted in limited knowledge of the new business models adopted by B2B firms as well as their B2B marketing strategy, and this could affect the theory and practice of B2B marketing. The need to address innovation in B2B marketing provides the topical basis for this Call for Papers. Relevant topics for the colloquium include (but are not limited to):

Value co-creation in B2B firms, marketing service suppliers/agencies, commercial partners, customers and the wider ecosystem

B2B Trust, due diligence and governance in the ecosystem The role of internal/external  B2B communication and knowledge management B2B Customer relationship management, supply chain management and logistics. Legal and regulatory changes for B2B firms, e.g. growth of patent applications, issues

of intellectual property as indicators of R&D and innovation activities, accountability and governance

Impact of technological changes on B2B firms, e.g. digitalizing the business, its supply chain and ecosystem

B2B Marketing automation How social media affects B2B firms’ intelligence gathering and marketing B2B Analytics Data privacy and protection for B2B firms B2B firms’ adoption of new business models and their impact on competition B2B firms’ movement from product to solutions marketing Outsourcing of marketing, service and IT (including cloud) for B2B firms B2B firms’ management of organizational issues e.g.- IT vs Marketing vs Sales vs Service How to generate innovation in B2B firms

This colloquium will provide academics and practitioners with the unique opportunity to explore and discuss innovation in B2B marketing in an open, friendly and informal atmosphere.

Best papers will be selected for a potential publication in the Journal of Business to Business Marketing.

Please send questions regarding the special issue to Kaouther Kooli on kkooli@bournemouth.ac.uk.

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Merlin Stone is Professor of Marketing and Strategy at St Mary’s University, Twickenham, London. He is one of the UK's leading consultants, researchers, lecturers and trainers in marketing, customer insight and customer management in real and digital environments and has also worked for significant periods in industry, including at Xerox and IBM. His work has focused mainly on improving real and digital customer experience, satisfaction, loyalty and trust, and also on the customer insight, research, data analysis, systems decisions and supplier selection and management needed to improve customer management. Merlin is an Honorary Life Fellow of the UK's Institute of Direct and Digital Marketing, which he helped found, and was awarded their Derek Holder Lifetime Achievement Award (one of the Data IQ Talent Awards) in 2015. He has followed a full academic career, holding senior posts and professorships at several universities, including Henley, Kingston, Surrey and the University of the West of England. He is a Visiting Professor at Portsmouth and Oxford Brookes Universities. He is on the editorial advisory boards of several academic journals, including the Journal of Research in Interactive Marketing, the Journal of Marketing Analytics, the Journal of Financial Services Marketing, the Journal of Data Protection and Privacy and the Journal of Direct, Data and Digital Marketing Practice.He has a first class honours degree and doctorate in economics and runs a tuition business focusing on management, economics and mathematics.

Instructions for authors Abstracts including references should be of a standard appropriate for highly rated journals of no less than ABS 2*. There is potential for papers submitted to this conference to be advanced to journal review for a special issue publication in the Journal of Business to Business Marketing.

There is also potential for papers accepted to be listed in an Article for Cogent O&A Business & Management Journal, which has a worldwide reach and part of the Taylor Nelson Publishing Group. B&M is in the Emerging Series of Web of Science.

Abstracts should be submitted to Kaouther Kooli on kkooli@bournemouth.ac.uk.

Abstract length is a minimum of 1 pages and maximum of 3 pages not including references. Format should follow the guidelines for the Journal of Business to Business Marketing, which can be found at

http://www.tandfonline.com/action/authorSubmission?journalCode=wbbm20&page=instructions

Manuscripts must be original and unpublished, not under review for publication elsewhere. Success in the review p r o c e s s will not guarantee publication in the special issue, but to be accepted for special issue publication, papers need to be presented at the colloquium.

Conference fees and deadlinesAcademics and business participants £50 (£ 40 for AM members), PhD students £30. There will be no refund of the fees for cancellation. To register, please go to https://b2bmarketing.eventbrite.co.uk.)

15 June 2017 Structured abstract submission closes at midnight1 August 2017 Review decision notified to authors22 September 2017 Colloquium registration

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Keynote speaker Professor Merlin StoneProfessor of Marketing and Strategy

30 September2017 Colloquium registration closes

Venue location

The colloquium will be hosted by Bournemouth University in Bournemouth, England. Bournemouth is well known as a traditional English seaside town, offering a variety of cultural and retail attractions. Bournemouth centre is easily accessible internationally via Bournemouth or Southampton airports, the former being around 10 minutes away from Bournemouth centre by taxi and the latter having a direct rail link to Bournemouth station. Bournemouth is two hours from London by train (London Waterloo station) and it has easy motorway access to the M3 and M27.

Organising team and abstract review panelSt Mary’s University, Twickenham: Professor Merlin Stone, merlin.stone@stmarys.ac.uk Bournemouth University: Dr Kaouther Kooli, kkool i @b o ur n e m outh.ac . uk , Dr Julie Robson, jrobson@bournemouth.ac.uk, Dr Elvira Bolat, ebolat@bournemouth.ac.uk University of Huddersfield: Professor Len Tiu Wright, L.T.Wright@hud.ac.uk Regent’s University London: Professor Ibrahim Sirkeci, Sirkecii@regents.ac.uk Glyndwr University: Dr Ben Binsardi, b.binsardi@glyndwr.ac.uk Middlesex University: Pantea Fouroudi, p.foroudi@mdx.ac.uk Anglia Ruskin University: Nektarios Tzempelikos, nekt a rios.t z e m pelikos@ a n g l i a.ac.uk

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