Digitalizing retail experience 1.1
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Transcript of Digitalizing retail experience 1.1
DIGITALIZING RETAIL EXPERIENCE
From My stock to My sales
Thinking end consumer mind
Elevate the experience for the shopper in an attempt to
create loyalty & differentiation.
The bigger decision will be how do retailers engage
with shoppers and which shoppers are seeking that
engagement.
The question:
Do we really know our consumer?
Customer experience
Sales
In store interaction
Product movement
Inventory/Stock
Planning & Purchase
Maslow Pyramid Retail Pyramid
Self- fulfillment needs
Operational needs
Basic needs
Noendingprocess
Customer experience
Sales
In store interaction
Product movement
Inventory/Stock
Planning & Purchase
Retail Pyramid
Self- fulfillment needs
Operational needs
Basic needs
CRM, loyalty programs, Social Media, community, Apps
Staff, payment methods, cross sales info display, tablets
Beacons, interactive display, VR, AR, product test, windows, facial rec. RFID readers
IoT, omnichannel, Logistic Service, Drones, click & collect
Article Master Data, Product Info, Multimedia content, UPC
RFID
Digital Tools
The question: Do we really know our consumer?
Information flows through the
pipeline between Brand, Retailers
and consumers by bytes. Paper
time is out!
Brands and retailers need to
reinvented together in a new
management co-operating model
using the technology that exist now.
We can collect and manage the
DATA in every moment of the retail
process and convert it into added
value for both: brand and
retailers.
A sell out control project in a multibrand scenario
Close collaboration between brands and retailers
will be the key for the expected customer experience
You are more than welcome to experience NOW!
East Entrance
José Juan Fernandezjj.fernandez@retailbsolutions.comwww.retailbsolutions.com