KEYNOTE: Re-aligning digital for the responsive and participatory museum

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Transcript of KEYNOTE: Re-aligning digital for the responsive and participatory museum

Digital transformation

Re-Aligning Digitalfor the responsiveand participatory museumKajsa Hartig, Keynote, CIMUSET/ICOMMilano, Italy, July 5, 2016

Photo: Mats Landin, Nordic museum.The Nordic MuseumNordiska museet

Photo: Christopher Brown, Flickr, CC-BY

https://flic.kr/p/grBs3A3

COOPER HEWITT

BUZZWORDSStorytellingAudience engagementCo-creationParticipation

Photo: Georgie Pauwels, Flickr, CC-BYThe visitor at the center of the museum experience

Audience insightProject methodsDigital collections our perhaps most valuable digital assets?Omni-cannel experiencesDefining participation

Image by www.estimote.comAudience insight

DMA Friends Dallas Museum of Art

From silos to

Project methods

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Museumexperience

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Waterfall?Agile?Lean?Scrum?

Content

PhD ThesisTweet

Digital collections

NEW YORK PUBLIC LIBRARY

CLEVELAND MUSEUM OF ART

The participatory, immersive, multisensory, omni-channel museum experience

Part game, part show, part spy thriller, part big band concert, part night out

Participation

The museum:Creates multi-directional content experiences. Serves as a platform that connects different users who act as content creators, distributors, consumers, critics, and collaborators

The museum:Designs experiences that invite ongoing audience participation sustainablyOffer every visitor a legitimate way to contribute to the institution, share things of interest, connect with other people, and feel like an engaged and respected participant.

Participatory space in the museumhttp://www.rmg.co.uk/see-do/we-recommend/attractions/rethink

From digitalto post-digital

Some challenges:Digital transformation on the agenda at the management levelMerge digital with existing museum practicesPrioritizing new work practicesMapping the transformation (what is the next step?)

Thank you!

Kajsa HartigNew Media DepartmentNordiska museet / Nordic museum@kajsahartig

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