Keynote - Randy Newell of IBM

© 2012 IBM Corporation

Trusting the Future of Business to Enterprise Developers It’s Serious Business

Randy Newell

IBM Software


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For over 100 years, IBM has transformed industries and advanced the world’s most critical systems

Pioneering the science

of information

The new tools of work

Making the world

work better

The meaning of work

The modern

corporation

The nature of work itself


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The world is changing and becoming more…

The resulting explosion of information creates a need for a new kind of intelligence…

…to help build a smarter planet

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INSTRUMENTED

INTERCONNECTED

INTELLIGENT


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4.6 Billon Mobile phones

world wide

1.3 Billion RFID tags in 2005

30 Billion RFID tags in 2010

2 Billion Internet users in 2011

Twitter process

7 terabytes of data every day

Facebook process

10 terabytes of data every day

World Data Centre for Climate

220 Terabytes of Web data

9 Petabytes of additional data

Capital market

data volumes grew

1,750% 2003-06

There is an explosion of data and real-world events


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U.S. companies and retailers lose $40 billion annually due to inefficient supply chains

In North America, up to 22 percent of total port volume is empty containers. The Port of Jersey has 100,000 empty

containers sitting in storage – worth nearly $200 million

Congested roadways cost $78 billion annually in the form of 4.2 billion lost hours and 2.9 billion gallons

of wasted gas

$11.5B worth of produce is wasted in India because of outdated post-harvest infrastructure

A smarter approach is needed to overcome these challenges


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More interconnected, more instrumented, more intelligent

Software and systems delivery has fiscal and societal impact

Software is the invisible thread enabling systems-of-systems


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Creating desired fiscal and societal outcomes

Healthcare INSTRUMENTED

INTERCONNECTED

INTELLIGENT


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Healthcare delivery becoming mission-critical system-of-systems Key objectives around efficiency, quality, innovation

INSTRUMENTED

INTERCONNECTED

INTELLIGENT

State & Central Programs

Health Plans

Employers

Telehealth Consultation

Remote Monitoring

Emergency Services

Remote Data Diagnosis

Primary Care Physician Specialists

Patient INSTRUMENTED

INTERCONNECTED

INTELLIGENT

Electronic Health Record

Personal Health Record

Medical Devices Imaging, Pumps,

Robotics

Surgery

Emergency Department

Pharmacy / Labs

Care Providers

Emergency Services


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Cardiac Center

Patient

Remote Monitoring and Data Diagnosis

Emergency services system-of-systems 1. Implanted medical device generates event that notifies cardiac center

Enabled by:

200,000 lines of software code in the device

Wireless transmissions (alarm signal, data stream from device)

Monitors and sensors (event duration, thresholds)

GPS for location of implanted device

Heart disease is the leading cause of death

Last year, heart disease cost the U.S. more than $316 billion

With congestive heart failure cases, 30–50% of patients are readmitted within 3 months


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Emergency services system-of-systems 2. Cardiac center notifies ambulance dispatch and on-call specialist


Cardiac Specialists


Ambulance Dispatch

Patient

Cardiac Center

Enabled by:

Wireless alarm to ambulance dispatch

– GPS location, initial patient analysis based on data from device, EHR

Handheld device of cardiac specialist

– Today’s handheld has more computing power than the first NASA space shuttle

Patient whose heart has short-circuited

has six minutes to live

National standard is four-minute response

time to 90% of all emergencies


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Emergency services system-of-systems 3. Ambulance dispatch prioritizes response based on patient criticality, location, and ambulance readiness


Cardiac Specialists


Ambulance Fleet Inventory

Ambulance Dispatch

Patient

Cardiac Center

Ambulance Transport

Enabled by:

Ambulance queuing system – analyzes available health, situational data

Decision support system – selects resources (fire, air support, etc.)

Assign ambulance based on vehicle service readiness, onboard staffing skills

Most ambulance services report that only 10% of calls are true life or death situations

More than 80% of false alarms are due to human error


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Emergency services system-of-systems 4. Ambulance en route to patient – receives health information, best routing, traffic management support

Cardiac Specialists


Route Optimization

Traffic Control Management


Ambulance Transport


Cardiac Center

Patient

Ambulance Dispatch

Enabled by:

Access to patient’s electronic health record

Real-time communications with cardiac center, specialists, emergency department

Route optimization based on patient location (GPS), traffic information

Integration with traffic management system

There are 8,500 ambulance collisions per

year in the U.S.

Ambulance transport costs range

from $300–$700, plus $10 per mile


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Emergency services system-of-systems 5. Ambulance arrives on-site, providing real-time patient information to virtual team (ER, specialists)


Route Optimization

Traffic Control Management


Cardiac Specialists


Ambulance Transport

Cardiac Center

Ambulance Dispatch

Patient

Emergency Room

Enabled by:

• 50-plus million lines of code in the vehicle

–1,000 software components, each with 10 different interfaces

–10,000 interfaces to track, update, test, deploy and maintain for the next 15 – 20 years

• Integration with vehicle monitoring system

• Real-time data transfer of patient vitals to virtual team

• Response time of five minutes

doubles the survival rate


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One industry, thousands of systems-of-systems scenarios

State & Central Programs

Health Plans

Employers

Telehealth Consultation

Remote Monitoring

Emergency Services

Remote Data Diagnosis

Primary Care Physician Specialists

Patient


Personal Health Record

Medical Devices Imaging, Pumps,

Robotics

Surgery

Emergency Department

Pharmacy / Labs

Care Providers

INSTRUMENTED

INTERCONNECTED

INTELLIGENT


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Braking software glitch contributes to recall of hundreds of thousands of vehicles worldwide

- Associated Press


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Software patch prevents thousands from filing tax returns electronically – $2.4 million to fix

- ZDNet


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Software may have been factor in deaths of hundreds in ambulance response prioritization

- Telegraph.co.uk


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A better approach to software and systems delivery

A better approach to addressing complexity and innovation


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Smarter energy and utilities

Smarter government

Smarter healthcare

Smarter solutions for retail

Smarter banking Smarter insurance

Smarter telecommunications

Smarter chemical & petroleum

Smarter electronics

Smarter transportation

Software is key to addressing these challenges, transforming the planet and making businesses smarter


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Innovation is increasingly being driven by software

Source: Mobile banking: A catalyst for improving bank performance, Deloitte, 2010;

and Jürgen Mössinger (2010), Software in Automotive Systems, IEEE Software, March/April 2010.

Mobile banking will be

the most widely used banking

channel by 2020, if not sooner

Today, electronics drive

about 80% of the automotive

industry’s functional innovation,

and software is the key to most of it


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Transforming software and systems delivery brings about dramatic business results

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New Services and Features

(Development Timeline)

Software-driven transformation

Traditional IT application development

Software-driven transformation

Traditional Design and Engineering

New Technology Design and Engineering

(Timeline in Months)

0 24 48 72 96 120

Customer / Agent Service

(Development Costs)

Reliance reduced development time by 50%

Volt was designed and engineered in 29 months!

Reliance reduced development costs by 50%

Reliance Life Insurance

A Reliance Capital Company


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1Technology solutions to drive new levels of integration, collaboration and optimization

2Community and skills initiatives that empower developers and extend the development ecosystem

Answering the needs of developers


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Over the last three years, IBM has transformed its software portfolio to address clients’ business and IT needs by…

Supply chain CSCO

Finance CFO

Human resources CHRO

Marketing CMO

Executive CEO

Functions/roles

IT CIO

Turn information into insights

Deepen engagement with customers, partners and employees

Deliver enterprise mobility

Accelerate product and service innovation

Optimize IT and business infrastructure

Manage risk, security and compliance

Enable the agile business

Business and IT needs

Industries

Banking Energy Government Healthcare Education Traffic Retail Communi-cations


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Three tenets of transforming software and systems delivery

Connecting process

and information

Software, data, and tools

Integrate

Unifying teams

Projects, and

organizational cultures

Collaborate

Simplifying governance

Plans, scope,

and measures

Optimize

Connecting process

and information


Integrate

Connecting process

and information


Integrate

Unifying teams

Projects, and


Collaborate

Unifying teams

Projects, and


Collaborate


Plans, scope,

and measures

Optimize


Plans, scope,

and measures

Optimize

Realized benefits:

• Improved quality and time-to-market

• Reduced risk and cost

• Tighter alignment to business priorities


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Software-driven innovation for IT organizations Lifecycle capabilities

RE

DU

CE

D

CO

ST

SS

TR

AT

EG

IC V

AL

UE

Open Platform for Data and Tools Integration and Automation

Business Planning and Alignment

Measure business effectiveness of projects | Prioritize IT investments

Understand business value of IT | Manage risk and impact of change

Customizable processes

for collaboration

Single version of truth

Visibility and transparency

Project planning linked

to execution

Integrated Application Lifecycle ManagementCollaboration across teams, roles, platforms and geographies

EnterpriseModernization

Modernize

and integrate

multi-platform

development

Design, Development and Deployment

Requirements | Architecture | Modeling | Change and Configuration

Development | Testing | Deploy and Release | OperationsRE

DU

CE

D

CO

ST

SS

TR

AT

EG

IC V

AL

UE

Open Platform for Data and Tools Integration and Automation

Business Planning and Alignment

Measure business effectiveness of projects | Prioritize IT investments

Understand business value of IT | Manage risk and impact of change

Customizable processes

for collaboration

Single version of truth

Visibility and transparency

Project planning linked

to execution

Integrated Application Lifecycle ManagementCollaboration across teams, roles, platforms and geographies


Modernize

and integrate

multi-platform

development


Modernize

and integrate

multi-platform

development

Design, Development and Deployment

Requirements | Architecture | Modeling | Change and Configuration

Development | Testing | Deploy and Release | Operations


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The Jazz architecture Extensible framework that dynamically integrates and synchronizes people, processes, and assets associated with software development projects

Open Standards for the Lifecycle

“Each domain can create standards

without having to wait on the others

or get the whole industry to agree!”

Uniform Resource Identifiers

“I can link any resource to any

other resource, regardless of

where the resource lives!”

Standard Interfaces

“Each tool can evolve

independently without

breaking integrations!”

Integration Services

“Each vendor can evolve

their tool to exploit the

services that are valuable

to customers like me!”

Project Mgmt

Dashboard

User Auth

Discovery

Process Mgmt

Open Services for Lifecycle Collaboration open community. open interfaces. open possibilities

Requirement

Work Item

Test Case

DOORS

RTC HPQC

Subversion

In- house tool

Open choice and rich integration

Evolutionary and incremental adoption


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Open Services for Lifecycle Collaboration (OSLC) OSLC allows lifecycle tools to access and link to resources where the data lives


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Accenture APG Black Duck Boeing BSD Group Citigroup EADS Emphasys Group Empulsys Ericsson Fokus Fraunhofer Galorath General Motors Health Care Services Corp IBM Institut TELECOM Integrate Systems

Lender Processing Services Northrop Grumman Oracle QSM Rally Software Ravenflow Shell Siemens Sogeti SourceGear/Teamprise State Street Tasktop (Eclipse Mylyn) Thales Tieto TOPIC Embedded Systems UrbanCode WebLayers

Individuals represented from:

OSLC @ open-services.net

Eleven workgroups operating today

338+ registered community members (up from 70 people since June 2009)

Individuals from 34+ different companies have participated in OSLC workgroups (up from 5 companies since June 2009)

2.0 implementations starting to roll out


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IBM has set the bar for software and systems delivery platforms

“For the 6th time in 7 years, [IBM] Rational has achieved

the top overall ranking in our 2011 Users’ Choice Survey on

Software Development Platforms.”

2011 Users Choice Survey, Software Development Platforms, Evans Data Corporation

“Providing developers with a superior development environment and tools

is an essential strategic element of technology adoption and directly correlates

to the eventual success of platforms and vendors.”

“With Rational, IBM has set the bar very high and continues to raise it as the

product line evolves and grows to meet changing demands in the marketplace.”

Janel Garvin, CEO of Evans Data Corp.


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Milestones that matter: IBM Software Acquisitions


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Technology solutions to drive new levels of integration, collaboration and optimization

2Community and skills initiatives that empower developers and extend the development ecosystem

Answering the needs of developers


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4,000 IT professionals

93 countries

25 industries

22 roles

Breadth and depth of

developerWorks audience

ILLUSTRATED BY 2011 TECH

TRENDS RESPONDENTS

developerWorks by the numbers

4 million unique visitors

a month

1 million Registered

users

40,000 resources in dW technical library

7 local language

sites account for 33% traffic

34 industry awards

IBM developerWorks drives skills and collaboration


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developerWorks knowledge paths Online learning resource for structured roadmaps and essential resources

39% of IT professionals stated they are “extremely

likely” to use an “online, self-paced, instruction and

hands-on format to acquire new skills. Source: 2011 Skills Survey

Sample topics include

Agile software development

Basics of Linux system administration

Build RESTful web services with Java technology

Cloud computing: Fundamentals

Migrating from Oracle to DB2

Using NoSQL and analyzing big data

developerWorks knowledge paths

Modular, one-stop shop for skills building

Content of different types grouped

for a particular topic

System tracks signed-in users’ skill learning progress

and provides ability to resume at later time

35 knowledge paths – expanding translations

http://www.ibm.com/developerWorks/training/kp


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Agile transformation zone Community hub provides entry point

for Agile practices

Cross-capability, cross-industry

and cross-platform

IBM led, open to external contributions

from customers and partners

Four content themes:

– Early adoption

– Scaling agile

– Tales from the Trenches

– Agile executive

Rich content – articles, webcasts, videos, learning resources, tweets, etc.

http://ibm.co/getagile


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Using transparency to drive customer satisfaction Rational RFE Community: Inviting users to be a part of the IBM development team

Organic, web-driven approach to gather

request for enhancements (RFEs)

View into the “black box” of the

IBM software development process

IBM teams can triage, accept or reject RFEs,

providing reasons why to the requestors

and the community

More critical clients have created their own

secure groups and forums

“…The open sharing of RFE's that IBM is

now doing is a vital step in the right

direction… With the increased exposure

and interest, it benefits us all, as the most

popular RFE's will be delivered more

quickly.”

- Fidelity Investments

By the numbers

10-15% reduction in submitted RFEs

due to lack of duplication

89% of all Rational RFEs come

in via the RFE Community

100% of all RFEs receive initial response

in 60 days

https://www.ibm.com/developerworks/rfe/


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Training and certification

Training:

– 45%: Traditional classroom training

(private and public)

– 30%: Self-paced virtual training

– Balance: Instructor-led online,

web-based, technical conferences

122,650 certifications awarded in 2011

(up nearly 20% YTY)

79 new certification exams,

64 new mastery tests

59,462 business partner certifications/mastery skills

that counted towards the premier/advanced level


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2011 IBM Global Tech Trends Survey forecasts the future Over 4,000 IT professionals, from 93 countries, 25 industries provided their predictions about Business Analytics, Mobile, Cloud, Social business

What we learned…

Developers predict skills focus:

Skills to maximize business analytics ROI

Automation (49%) and streamlining processes

(46%) are the two top BA focus areas in the

next two years

Android skills needed more than ever

70% of organizations will be developing on it

in the next 2 years

Demand in Cloud skills

75%+ of organizations will engage

in cloud computing in the next 2 years

Social application skills

43% of organizations plan to deploy social business

software internally, and 41% will deploy externally

Security and privacy skills

The top concern for mobile, cloud, and social business

Cloud and mobile – the power combo

51% will be leveraging cloud to power their mobile strategy

People for a Smarter Planet Facebook

page helped reach emerging markets:

– 388,862 post views

– Top age demographic for men and woman was

18-24 year olds

– Top countries in order: India, Egypt, U.S., Brazil,

U.K., Malaysia, Jordan, Germany, Canada, and

Saudi Arabia


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2011 IBM Global Tech Trends Survey: Using what we learned Three key initiatives for 2012

Cloud teaching topics for academic faculty

– New area of our Academic Initiative site to help

professors teach Cloud skills to students

– Includes articles, course materials, and a private cloud

environment for use at universities

The Great Mind Challenge – U.S., Feb. 2012

– Through the Spring semester, students will look at the

challenge of developing a social business strategy

for IBM business partner GBS

– 80 teams competing from 11 institutions, including Duke,

Notre Dame, Pace, Purdue and San Jose State University

2011 Tech Trends Report for Cognos Mobile

is now live on the Apple AppStore – March 2012

– Engaging users by allowing them to manipulate

result data on the iPad


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The IBM Academic Initiative Supported by a worldwide community of IBM volunteers

Mission

Partner with schools, colleges and universities

to drive open standards

Better educate millions of students for a more

competitive IT workforce

Offerings

No charge access to IBM technology and tools

Course materials and curriculum

Education: Faculty and IT staff

Our goal

New skills for 21st Century

http://www.ibm.com/academicinitiative


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The Great Mind Challenge

Global

skill-building

program where

students compete

for prizes

Students build

technical and

business skills

while solving real

world problems

Introduces

students to the

power of IBM

products and the

developerWorks

platform

Collaboration

between

IBM,

business

partners,

and faculty

North America

“Get Social. Do Business”

launched Q1 2012

Cross-disciplinary with a focus

on MBA students


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The Great Mind Challenge: India Breaking records while building skills

200,000 student registrations

(up from 44,000 in 2008)

53,000 teams

2,200 colleges and universities

24,000 faculty registrations

Ranked No. 1 activity conducted

by any corporation on campus

(AC Nielsen)

Featured in India’s largest

software development contest:

Limca Book of Records


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System z Academic Initiative Program Access to mainframes worldwide for teaching (no fee)

School Enablement – global

• 45 courses / modules, z/OS mastery exams,

coupons, professor seminars, ambassadors,

funding and support worldwide, job board,

faculty awards

• SystemzJobs.com – global job board

to connect students with employers

• Skills Help Desk

to assist clients and community

[email protected]

Student Mainframe Contests - global

• 7 years

• 32 countries

• 44,000-plus students

• 4,021 schools

Awareness – academic and industry

• Roundtables, conferences, and seminars

Expanding worldwide

mailto:[email protected]


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IBM Master the Mainframe Contest Worldwide totals: 7 years, 32 countries, 4,000+ schools, 44,000+ students!

http://www.ibm.com/university/contest


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Creating the closed loop

Change measure of success –

% of students getting jobs

Collaboration of:

– Employers (including hiring

managers)

– Faculty

– Students

– IBM (Academic Initiative and

technical experts)

Citi, DTCC, Fidelity, JPMC

Facilitate hiring


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“Bank of America is building a new generation of talent

to support our infrastructure. We’ve hired students

from colleges and universities enrolled in IBM’s

Academic Initiative.” Kim Grim

Senior Vice President, Mainframe Engineering

Bank of America

“The students from those schools enrolled in IBM's initiative have

the knowledge and skills ready to support the IBM System z server.”

“For the past 18 months, Citigroup has actively pursued job

creation opportunities in mainframe computing. IBM's Master the

Mainframe Contest offers a great resource to secure candidates

and helps the company get critical skills as quickly as possible.” Martin Kennedy

Managing Director

Citigroup

Contact: [email protected]

mailto:[email protected]


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www.ibm.com/software/rational

© Copyright IBM Corporation 2012. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

http://www.ibm.com/software/rational


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Keynote - Randy Newell of IBM

Career

Transcript of Keynote - Randy Newell of IBM