Kern project4

PROJECT 4: Tradeshow Booth DesignAMANDA KERN | 3D GRAPHICS STUDIO: GRDS-730-OLPROFESSOR TRUDY ABADIE | MAY 22, 2010

TABLE OF CONTENTSPROJECT OBJECTIVES ...................................................3RESEARCH................................................................ 4-14ROUGH DRAFTS ..................................................... 15-21BASEBALL CARD MURAL/MOSAIC .............................22PAPER MOCKUPS ................................................... 23-24TRADESHOW DESIGN & MEASUREMENTS ......... 25-26FINAL TRADESHOW DESIGN ................................ 27-31FINAL THOUGHTS ........................................................31

PROJECT 4 OBJECTIVESObjectiveDesign and assemble a display to promote the product that you repackaged in Project 2. The trade show is a business-to-business show, and your client has reserved a 10 x 10 booth. Select the type of display that will best suit your client’s needs to promote this new product.

Process: Part A 1. Spend some time studying the research you collected to complete Projects

2 and 3. By now, this product should be very familiar to you. 2. Research some more. The trade show industry is probably new to you.

Research the industry as well as display manufacturers to familiarize yourself with what’s available.

3. Brainstorm ideas for the display. Select the ones with the most potential, and move on to the thumbnail stage of your design. You should have at least 5-10 different concepts.

4. Select the design with the most potential, and build a preliminary mockup. Build the mockup at a 1/4-scale size or smaller. You don’t need to use the actual materials for this mockup.

5. Photo-document this piece. 6. Post a multiple-page PDF, containing your design brief (include ideas for

materials), your research synopsis, your sketches, and the mockup. 7. Provide feedback on three other postings. Be very specific. Discuss the

concepts as well as the execution, and provide suggestions for materials.

Process: Part BBased on the feedback received, continue working on your prototype using the final materials. Document any changes, and post them to the discussion board to continue to receive feedback. Post feedback to at least three other postings.

Process: Part CSubmit final mockups (photo-documented) and your process book via the Submissions link in the course menu. Post a PDF of the final design, showing multiple angles, to the discussion board. Post feedback on at least three other postings.

AMANDA KERN | PROJECT 4 | 3D GRAPHICS STUDIO: GRDS-730-OL | PROFESSOR | TRUDY ABADIE | MAY 22, 2010

TRADESHOW RESEARCHResearching Card & Collector showsAs a kid I recall going to a few card shows and in comparison to other tradeshows and exhibits they seem very low budget. The feature isn’t just on new products but also on old collectible cards. Cards are not only being sold but some vendors even purchase cards. Generally larger vendors such as actual card companies only sell cards. I did a bit of research to help remind me of what I could expect if this product was displayed in a tradeshow or exhibit that might be related to sports card or collector shows. I was quickly reminded that the focus is rarely on just a new product but instead there’s a larger display of cards and memorabilia on display in addition to new products. There’s also a concern of protecting cards if they are on display outside of their packaging.


TRADESHOW RESEARCHResearching Card & Collector showsMost card shows are so low budget that the cards are often just thrown onto a table for collectors to go through. For new products they are just placed on the table where the packaging can be seen. Card shows aren’t always hosted in convention centers. They can be found in hotels, malls, and other public venues.


TRADESHOW RESEARCHResearching Card & Collector showsMost display graphics were either non-existent or were very low budget such as cheaply printed banners. The focus was more on the products on display than the actual tradeshow booth design. This leaves a lot of potential to stand out at a card show with a strongly designed tradeshow booth design.


TRADESHOW RESEARCHPhotoshop World tradeshow researchAt the start of the quarter I attended Photoshop World and took several photos of the tradeshow knowing I would need to reflect on examples to get inspired before starting this project. Some of the displays that stood out to me had higher displays that stood out from a distance.


TRADESHOW RESEARCHPhotoshop World tradeshow researchAt the start of the quarter I attended Photoshop World and took several photos of the tradeshow knowing I would need to reflect on examples to get inspired before starting this project. Trudy mentioned that the Big Folio space was similar in size to the space we would be working with. What was interesting to see what that some display such as the big folio display maximized exposure by having designs on the side and front of the booth. It’s something to keep in mind as I design - the audience may enter the display from multiple directions. I also found some displays to have specialty lighting or equipment that helped the displays stand out.


TRADESHOW RESEARCHPhotoshop World tradeshow researchVeer won the award for being my favorite tradeshow display. Their display had 3 dimensional type. They also gave away buttons. Of course thinking of “giveaway” items would be ideal for any tradeshow. Kelby Training had a large open space for their computers that the audience could use to try out the training. Mpix had a nice higher banner that could be seen from any direction.


TRADESHOW RESEARCHPhotoshop World tradeshow researchThe Wacom display had fun banners. Their actual display was more of a display of their equipment. Westscott’s display was a large square that again could be seen from any direction. The front sides had the most imagery to draw the attention from the public.


TRADESHOW RESEARCHFinding more researchI dug a little further to see if I could find other examples. I found tradeshow manufacturer’s easily and noticed they did have a variety of display options.


TRADESHOW RESEARCHFinding more researchMany manufacturers offer options to include graphics onto more uniquely shaped trade show displays.


TRADESHOW RESEARCHFinding more researchI dug for additional research of other tradeshow displays and found a variety of exhibits to see the various possibilities.


TRADESHOW RESEARCHFinding more researchMost of the designs that stood out had a larger graphical elements higher in the air so that the booth could be noticed from a distance.


ROUGH DRAFTS


Initial trade show sketchesThe first two ideas I began thinking of ensuring a higher graphical element was present to grab attention. At first I thought of a wall where the typographic design similar in style to the box design would fill the top half of the wall. A solid color would be on the bottom. A table of cards would be on display.

The second idea I felt a circular overhead graphical display could easily approach all directions. A wall behind the main table would hold the p.o.p displays. A table would be on display for collector cards where perhaps a variety of cards by the company could be shown.

ROUGH DRAFTS


Initial trade show sketchesWith the third sketch I began to think more about the space. If it were a corner display there could be potential to use the wall to approach two sides. The p.o.p. display could be on the wall for easy access.

The fourth display I began to think of some of the research I found and the shapes in the displays. A card table is essential at a card show. It has potential to also hold a design.

ROUGH DRAFTS


Initial trade show sketchesI began to think more about the design in addition to the space. Cards seem to excite collectors so though I would love to keep the typography in the design to keep some consistency I think it would be interesting to include actual baseball cards on a wall.

ROUGH DRAFTS


Initial trade show sketchesI began exploring another idea that was more baseball card inspired. The sides would still include a typographic design to maintain the consistency but the background would be real baseball cards.

ROUGH DRAFTS


Initial trade show sketchesAfter my initial sketches I shared with the class I was informed that the ideas I was sketching out might be a bit larger than the 10’ x 10’ space we had to work with. So I rethought some of my ideas a bit more. I began to think more of the shapes and forms as well as the possible inclusion of baseball cards into the design of the tradeshow booth display.

ROUGH DRAFTS


Initial trade show sketchesThough more unique shapes were interesting I found more rectangular shapes to match more with the branding and current product design.

ROUGH DRAFTS


Initial trade show sketchesI found sketching out from bird’s eye view to assist me in the thought process of how them measurements would work out for my tradeshow display. I am planning on designing this to scale of 1 inch = 1 foot.

DESIGN PROCESS


Baseball card mural/mosaicI felt a baseball card mural/moscaic might be worth exploring into the tradeshow booth design. Ideally this display would be at a baseball card collectors show/exhibit and what better way to excite collectors than to have cards incorporated into the display. I dug up some of my old baseball cards to put together this mosaic of cards. Ideally it would be just the “ignite” brand’s cards but given that it’s a fictional company I went with any brands I had that would add interest to the mosaic. The cards were glued onto a cardboard box. Nearly 200 cards were used to create the mosaic. I then photographed the cards to be used in the project. I want the colors to be as close to what I see in real life so I used a grey card (the circular grey item in the photo below). I then photographed the cards one more time in the same exact lighting and used the grey eye dropper in the levels adjustment layer to correct the colors in the photo. Though they weren’t too far off this trick did help add a bit more vibrance to the photo without guessing or relying on my screen.

The grey eye dropper auto adjusts for 18% grey which is the same as the grey card used in the photo.

PAPER MOCKUPS


Working with the display spaceI went with a display that had an angled background. In the back the mural could certainly compliment the space. My thoughts initially were to include an orange background, shelves, and then a strip of the type above the shelves. Above the type would be the card mosaic at eye level. This display was designed at scale to be 10’ wide and 8’ high. A table was created for placement. It’s not quite to scale. Right now it would only be 1.5” feet at scale so I will increase the height to 2.5” which is pretty standard for a table. Above the display is a circular overhanging banner. It was designed at scale to be 10’ around. Now that I have it in the mockup I feel like it could benefit from being a few more feet larger. The sides would be viewable if it was a side booth. There is signage above the display that is curved outward to display the brand identity.

PAPER MOCKUPS


Working with the display spaceThis display is also 10’ wide at scale. Again the table could be adjusted to increase the height. This display would also have a similar design of having a solid orange on the bottom, a row of type design, and then the cards above at eye level that would span across the entire display. At the bottom three shelving units would be created. They would be angled to curve outward and then inward. I’m debating on if I’ll use green like in the package design or a verson of the overprint type from the inside of the package design. This display has a sign that is more rectangular just above the immediate display which displays outward of the immediate display..

TRADESHOW DESIGN


Designing the displayThis display was created at a scale of 1 inch = 1 foot.

8’

2.5’

4.25

’

2.5’ 2.5’ 2.5’4’1.5’ 1.5’

TRADESHOW DESIGN


Designing the displayThe banner was printed created to the one inche scale and in real life would be 6 feet by 1 foot above the display. The square overhanging banner is 6 foot square. Due to the size I created glue flaps on the sides of the graphics below. A sign was created for the table as well. All of the typographic and signage graphics were printed onto the french paper used in the previous two projects.

2.5’

1’

1’

6’

Table sign

Banner graphics8’

4.25

’

3’

6’

6’

1’

1’

1.5’

2’

FINAL TRADESHOW DESIGN


Applying the design to the spaceI designed my tradeshow display design to the scale of 1 inch = 1 foot. Even downsizing the scale that much it posed challenges with size. I elected to use solid colors in some sections and because I knew printing a solid color over that large of a space would lead to banding in a print I elected to assemble this in parts. The solid color is comprised of textured scrapbooking cardstock paper. The baseball card mosaic was printed into a matte finished photo paper to maintain as much of the detail of the tiny cards. The typographic panels and the overhanging sections were printed onto the original french paper that the product and point of purchase display were printed onto. I elected to use a black paper for the floor. I overlapped acetate to give a reflective look inthe photos.



Adding detailsI elected to add a counter style table top. It would be equivalent to 3 feet high. I used scrapbooking paper that had a wood texture to create the sides of the table. The top of the table is made from textured green scrapbooking paper. I cut out a few of the cards from the mural. I added a branding sign that is offset from the side of the table.



Additional signageI created a banner that is 6 feet square that would hang at a higher level to gain attention from a distance. It was very challenging to get the hanging sign into a level position and to photograph it well. I had someone assist me in holding the sign above while I photographed it so I have only included it in one photo due to this limitation.



Additional viewsSide panels were created so that if this was a corner display it would potentially receive attention from multiple angles. This view helps you see the three dimensional signage above the tradeshow booth that extends outwards in front of the back wall of the booth. The only drawback to using the black paper as the floor surface is that even with a very large sheet of it it still didn’t cover the entire floor space



Adding the productDue to the size of the package and the details it made more sense to add the product to the display in photoshop. I was limited with the perspectives so this photo I felt was most suitable to show the products on the shelves created.

Final thoughtsThis project was far different than the previous two because it involved thinking about the three dimensional space of the tradeshow both where people would interact with the product and the space. I was especially challenged because of the card branding issue from project 2 so I found myself stumped at first in how I’d make the display more interesting using more than just the typographic design. I felt the use of color and the baseball card mural/mosaic helped add interest. Looking back at the examples I found from baseball card shows I believe this display would stand out in comparison. The biggest challenge was size and assembling it to the dimensions set.

Kern project4

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