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-
3 2013
1www.kerdos.grp
KEPO2
, . 4
A | . - .
, , . ,
4,5% 3%. , . ,
. , , . , 4,5%, 4,1%,
AAllpphhaa BBaannkk,, 3%. 4,5%, . , , , !
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: 20131
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2014 - . - :
- .
, 2013 2001-2009 -.
, - - .
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4,1% 5,6%. - , . , - - - , , - , - . , - , , , - , , , -, , - . , - -. - , -, . - - -. , , - , , - - - . , - , - , -, 2011.
-3% - 5% 2014, AAllpphhaaBBaannkk - - . , , , 2013 2014 , 2012, - 2013 - 2010 2013 2011 2012, . - - , - , ( - ) - , - , - -. , , , - 2013 - . - - 6,1% 2013 -3,5% 2014, -11,5% 2012. , - 2013, - - - .
-
4 2 3 2013
www.kerdos.grpKEPO
, BUSINESS PLANS
-
. , -, - business plans , - - , --, - .
, -, - - , -, - ( , sabbatical ..) - .
, - - - , - , - , - () - - (15% - 20% -) - -.
, business plans, - ,
- .
, --,, AAllpphhaa EEmmppoorriikkii,,uurroobbaannkk ( - ) ( - MM ii ll ll ee nn nn ii uu mmBBaannkk) -
-- -- 50. , - - ( ) -, , - .
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2.000 ,
,
. -
- - 2016.
- sabbatical, - , - (-
). -
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K , - , -, . , - , - , . . - -, - -. , - - . , -, business plans -. -, - - (business plans) , - , -. -, , - business plans, - , - , - () - -., ,
- (warrants,cocos), - -. - , . - -, - ( ) 2012 - . - - - - 24,7 . , businessplans . , . (..warrants), - , -, -, , , - - - , - .
business plans
, 15%,
-
5 2 3 2013 KEPO
www.kerdos.gr p
A | . . [email protected]
, - -
-. deals -, -, , -, , - .
- - .
- non core assets - - - , - momentum.
, , , AATTEEbbaannkk -, - ATE, , .
- , MMoottoorr OOiill. , 6,82% FFoollllii FFoolllliiee GGrroouupp fundTPG AAxxoonn MMaannaaggeemmeenntt LLPP, - DDiinnaakkaarr SSiinngghh, - .
, -- , -, , 98,5% - MMaarraatthhoonn BBaannkkiinngg CCoorrppoorraattiioonn IInnvveessttoorrss BBaannccoorrpp IInncc.
- EEuurroobbaannkk . PPoossttBBaannkk BBaannkk PPoosstt , , -
- , .
- EEuurroobbaannkk PPrrooppeerrttiieess, FFaaiirrffaaxx 14,8% - LLaammddaaDDeevveellooppmmeenntt.
, ,
-, - FFiinnaannssbbaannkk .
- - 4. . , - placement - 20% Finansbank ,
.
ALPHA AAllpphhaa - -, - (deleveraging of non-coreassets).
-- - Hilton , , JJSSCCAAssttrraa BBaannkk.
, ATEbank , ATE,
- - . - - - hedge funds. - distressed asset disin-
vesting -. - , - - , .. -, .
- , AAllpphhaa -, 280 -300 . , 170 - 180. CCrreeddiitt AAggrriiccoollee, - EEmmppoorriikkiiBBaannkk. - fund , - - - management Alpha -. , - Alpha - funds . - 800. funding gap - . , - , - , - 450- 460 . . , fund PPF, MMiilllleennnniiuumm.
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6 3 2013
www.kerdos.grpKEPO
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WTO -. - - , - , - , -, WTO.
. - , , - WTO, - .
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. TTaaeehhoo BBaarrkk -
Copyright: Project Syndicate,2013
www.project-syndicate.org
To Taeho Bark
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HMEPHIA OIKONOMIKH EHMEPIA
IIOKTHIAKEPO EKOTIKH A.E.
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7 3 2013 KEPO
www.kerdos.gr p
, - , -
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To
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3 2013
www.kerdos.grp
KEPO8
dream team , . 10
A | E [email protected]
, - , -
, - - . -, , franchise.
, - , -franchisees, - - , Carrefour Express. franchise, , - franchisee - , - , - - .
, , 2013 -, - - . 2013 - , - , , - . 2014 - 250 . . - - , - .
- - 1+1 .
- , - , - . -, - - 74 - - , 100 . . -
, - ( 22%).
- , , - - . , . ,3.000 DDeellhhaaiizzee, - . 2010 2011 65,5%.
, - -
2013 , - 32 . . 7 . - - 25 , , , .
, , - , - 17%, - . -, -. - , -. , 10 VVeerroo 5 Hyper
Market - SSuuppeerr VVeerroo.
MY MARKET 3 . - , MMyyMMaarrkkeett MMeettrroo. 2012 10 - -. , , Metro (My Market).
- 40 . . 2008 2012 180. , - -. - .
--. - , - , - . private label - 10% -. 2012 - -, , -, - - 2013 .
86 , hypermarket. - - , , - .
, franchise.
-
10
3 2013
www.kerdos.grpKEPO
MWC
FiraGran Via, - , -
, MMoobbiilleeWWoorrlldd CCoonnggrreessss ((MMWWCC)), 70.000 - , . smartphone, NFC, - - , . , MultiVendor Loyalty System, - , -, HHootteecchh.
Hotech 25 , - , - - , - - - - , -, .
MWC2013, 25 28, - MWC, -, , , , , - , -, - . , - : Innovation born inGreece goes global! ( ).
, MWC , - (()) - -, , -.
, , 6.500 ,
94.000 .. MWC, - 25 - - - -. . -, -, . --.
DREAM TEAM , MWC dream team , -. , - -, -.
- MWC, , GGlloobboo, IInntteerrnneettQQ, UUppssttrreeaamm, VVeellttii, IInnttrraaccoomm TTeelleeccoomm. MWC , -.
Hotech, - Multi Vendor Loyalty System. 25 - -, Hotech ,
5 - NFC.
, FFaass--mmeettrriiccss, - -, -, - .
- VViivvaa , VivaPayments, , - , -, .
VViiddaavvoo, , (, - ) - - .
CCyytteecchh, - mobile marketing, 10 , RReeggaattee, -, - (, merchandising, ), mobile . TTeelleennaavviiss, - 13 - MMoobbiillee MMoonnddaayy, - /-, 160 , -- ((VViissiioonnmmoobbiillee)) -- ((TTaaggggzzyy)), .
stand AAlllluuvviioonn, -, , , ALV POS, - - , - 750
-.
- IInnttrraaccoomm TTeelleeccoomm, StreetNode, , . Intracom Telecom ( ), - BigStreamer, - , - , -, - , - .
, - Globo - IInnggrraamm MMiiccrroo, . , Ingram Micro - - Globo, GGoo!!EEnntteerrpprriissee -- EEnntteerrpprriissee MMoobbiilliittyyiinn aa BBooxx . - , 150 , cloud Globo.
Fira Gran Via , , Mobile World Congress (MWC)
Mobile World Congress2013 : Cytech,Globo, Hotech, M-STAT,NovelTech, Regate, Telenavis,Vidavo, Viva Payments, MobileMonday , Alluvion,nalogies, Atcom, Fasmetrics,Get Social, Upstream,Newsphone, inAccess, IridaLabs, Locotel, MLS -, Mobile Media, UpstreamSystems, VCI, Warply - -. - - , 90.000 , .
, MWC , ,
-
12
3 2013
www.kerdos.grpKEPO
A | A [email protected]
. -
5 , - 150 ., - , - 640 , 90 150 330. - project, , 2015. - MMeedd SSeeaa HHeeaalltthh - MMaarree VViillllaaggee , , - .
- , Med SeaHealth MareVillage . --, - - - , - slow fast track -, - - . - , - - - - - - .
, 2006, -, ,
- -, - , . -, - , , - -, -.
- -
, . - - -, . - , - , , . . -, - - , -, -, 7 .
- - , - - - -. , -, - .
,
- - - . , , 3 -. - , -. . , , -, - , - - -.
, - . , - - -
. -, - , .. - - 45, - - .
. , . , 15. , . - -. - - .
. - . . . To - , - . , - 130 - - 300 - 30 - , 65 - , 20-25 , . , , - -, . - . 0-70 .
62 - . . - - - ,
, . . 300 - 150 - 200 , , , ..
- - (spa) , , 12 . - - - . 33 - . . - -, , - , - - , - - - , .
project, , 2015
-
13
BIOMHXANIA 3 2013 KEPO
www.kerdos.gr p 1,5 . 2007 2012
A | . [email protected]
- -
- , - - .
- 2007, , - -, , - .
, - - , 1,5 . (1,05 . 2012 2,5 . 2007) - - - , - . 365 . - 2,105 . 2007, -- .. - - - - - , (395 . 2007, 985 . 2011,685 . 2012).
; - - , . ( - ) - , - 2012 -
85% 2007.
, - - , - - - . - - , - , - . , - , 2011. - - , , , . .
, - - -, - ( ) .
, - - 50% . - , - - .
27. - - , - , , - .
,... - . - - 1 . . - . . - . - , , - .
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2.105
395
625
985
365
685
0
500
1000
1500
2000
2500
2007 2011 2012
:
- , - , -. , , -- 19 - -, , - . - , - - - - -, - 50% - - - , 50% . , , - - - - . - - -
, - - , : 1. (60%-80%) . 2. - -. 3. - . 4. 30% . , - , - , , , - . , , - (), - 5% . , , . , - , - , - - - , - 27, -, , 10% -.
-
- - - - -
- . ,, - - - - . , 25%, - -- -- 11.800 15.800 .
, , 2012 24 - , , - 50% - .
, . - , . - -- (()), -, , 2012 - 1.295,5 , 15% . , -, - (-13,4%), - . , 12 (-- 2012), - , , 17.004,4 - , 5,1%.
, , - - . - - , - 5,1% 2,9% - 21.922,5 2012 22.577,7 - 2011.
2013
2013, - 2,7%, , (()) - - -, - , - , -, .
- . , - , - - - , -.
, , - (-1,7%) 2012, 17,8%. , ,
, , . - 54,6%
- ,
33,3% - 10,2%
.
,
-
14
3 2013
www.kerdos.grpKEPO
: ,
%% %% 22001122 22001111 1122//1111 22001122 22001111
1155..665533,,77 1144..667766,,99 66,,77%% 110000,,00%% 110000,,00%% (29 ) 8.769,7 8.556,8 2,5% 56,0% 58,3% (25) 7.986,8 8.079,6 -1,1% 51,0% 55,0% (15) 6.362,5 6.461,9 -1,5% 40,6% 44,0%. 800,6 630,1 27,1% 5,1% 4,3%A 171,5 133,0 28,9% 1,1% 0,9% ( . ) 891,9 760,3 17,3% 5,7% 5,2% 2.590,0 2.407,7 7,6% 16,5% 16,4%. . () 597,3 480,2 24,4% 3,8% 3,3%. & . 1. 248,8 1.133,4 10,2% 8,0% 7,7% ( . ) 123,1 123,6 -0,4% 0,8% 0,8%.. 312,9 234,7 33,3% 2,0% 1,6%. 69,1 44,7 54,6% 0,4% 0,3% 861,4 649,5 32,6% 5,5% 4,4%
O - 2012*
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%% %% 22001122 22001111 1122//1111 22001122 22001111
2277..771144,,88 2299..779900,,00 --77,,00%% 110000,,00%% 110000,,00%% (29 ) 20.414.6 21.855,3 -6,6% 73,7% 73,4% (25) 17.180,0 19.174,4 -10,4% 62,0% 64,4% (15) 15.717,9 17. 619,8 -10,8% 56,7% 59,1%. 605,5 653,7 -7,4% 2,2% 2,2% 160,4 368,9 -56,5% 0,6% 1,2% ( . ) 1.310.0 1.535.4 -14.7% 4.7% 5.2% 1.873.3 1.920.4 -2.5% 6.8% 6.4%. . () 522.2 587.1 -11.1% 1.9% 2.0%. & . 549,1 697,9 -21,3% 2,0% 2,3% ( .) 71,9 92,4 -22,2% 0,3% 0,3%.. 2.158,3 1.264,3 70,7% 7,8% 4,2%. 448,0 341,6 31,1% 1,6% 1,1% 2.836,2 3.153,9 -10,1% 10,2% 10,6% &
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15
3 2013 KEPO
www.kerdos.gr p
. . , 1.248,8 , .. (312,9 ) - (69,1 ) .
-
, , - - . - . - 266,6 -, 10% 2011. - , , - , .
- . , -- -- (()), - - , 50% 2012, 20 - .
--, , 2012, - 58,67%, 2011 54% 30%.
- 54%
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, , , , - .
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--.
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, -
( -, , ), - , - .. .
, . - - . , , , , - . - , . - , 20% 9% - 4% - , - .
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, , . . - - - , - . , . - 2012 - 10 . - - - , -, - -, , -. - - - TAP, - ., , 6 7 - , - -, , . - - . --. - - -, , , - AAlluummiill, CCoossttaaNNaavvaarriinnoo - EEggnnaattiiaa GGrroouupp.
,
. , 2012 - 425 ( 20% 2011). , , - - . , . , , . ,
, - -, 202% 2011. - 68,8% , 45,5%., , , , 82,4%. , - (10% ).
-
, - . .
TTEEDDxxAAtthheennss.
TEDx Athens - , - TTEEDDCCoonnffeerreenncceess. TED, - Technology, Entertainment &Design - 1984 . - - . 2009 TED - TEDx . x - . Many Voices OneConversation ( , ) - - , , . TEDx TED . 6.000 TEDxevents . - , , , , .
TEDx . -- --, - . - TEDx 2009, - TED TEDx . - TED - . , - - , . . - . , referrer pre-seed fund HHaacckkFFwwdd, 2012
. - digital media start-up, NNeesstt MMeeddiiaa.
TEDx Athens 20 - , - . , 2012 1.500 - . - , - . - . Everest - - , - .
2009 150 , . 2010 800
17 . - 2011, - 2012 1.500, . , 10.000 65 TEDx Athens livestream, - 63 . 2012 -
TEDx Athens -, 3 simulcast venue ( - event) 3 - , 2 .
TEDx Athens - . - , -, , . event - 2012 FFaacceebbooookk, . . . , , GGooooggllee MMaappss, - - -. . - . -, Google - . , ,
, - .
- events TEDx Athens . events, , , - TEDx Athens - . graffiti , HumanGrid, TEDx Athens (.. 100 ). Human Grid, - . , -, -. TEDx Athens - . - , . : - - .
TEDx. TEDx Thessaloniki 2010. 25 -. . TED , TEDx. .
2014 TED 30 - . - - . 30 .
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3 2013
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,
TEDx Athens:
TEDx Athens, . event, TEDxAthensSalon, . -, , event 40
one-on-one meetings (web startups). , . , TEDx Athens .
TEDx Athens . , , ,
O . -
-
- - -. - -
. . . , -- -- ((HHeelllleenniicc ssttaarrtt--uuppssaassssoocciiaattiioonn)).
, - . , . -, . . -, ., , - , , , , , , - ..
-. - . - - , , - . .
. -- - , - , , , - . - start-up, . , - - (workshops) - - -
. , - pitch events, - . , - - start-ups.
, , ; - -
. . - . - - . ., role models. -
. -, . - . , . , , .
18
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, start-up
- 2011 - start-up . - , - . - , . , , , . - , - . 1.000.000 . - . . , . -
. - . , - . start-up , - , , . . -, , - . , . - , - . . start-up ; - , - . , .
. , , . . . , , . . , . - . -. . , , , . - , , - .
E -- , , , ,
-
,clusters, - ,, start-ups,
... -. - -.
- . . 2001 - - . - . . , - . 10% - , 2% - , . , --..
-. . - . - , business plan . - -, , - . , . . - - . , . .
- - - . - , - . - n - . . - . - . , . , , - . - - -; , . - -, .
- -
. DNA. - - . , - , . - , . . - . -.
--. - -, . , -. -
. - - , . -. , - . - -
. -. - -
.
- 2011. . 2002 - - , 2008 . - - . - 130 .. - - - . , - , - - .
20
3 2013
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, .
O . ,
-
22
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EUROPEAN BUSINESS AWARDS
- ,
- . - European BusinessAwards rebranding - , . --, RRSSMM GGrreeeeccee.
2007 EEuurrooppeeaannBBuussiinneessss AAwwaarrddss, , - -. 100 Ruban dHonneur, -. - : ,, GGaaiinnJJeett AAvviiaattiioonn SS,, ,, IICCAAPPGGrroouupp,, LLAAMMDDAA HHeelllliixx DDaattaaCCeenntteerrss,, -- ,, PPhhaarrmmaatthheenn, --
. - -, , - - , - . .
RSM Greece, - RSM International, -
- , - . , , - - - . . -
. RSM Greece . - - - , , - - - RSM Greece.
- . RSM Greece, benchmarking, - .
RSM Greece - - . , - - EuropeanBusiness Awards. - - - , - RSM Greece.
- 15.000. , , opinionleaders 200 . 100, . 100 - , . 2013, .
RSM Greece , - . - , RSM International , , - - , ..
European Business Awards 2013-1014. : http://www.businessawardseurope.com.
, ,
EuropeanBusiness Awards UKTI
Millicom -
-
RSM International
/ Infosys -
[.. 0-25m] Infosys -
[..150m+]
Infosys - [.. 26-150m]
-
, -- --
. - - - - . , , , - - . - , - - . --, - -.
(The Hellenic Initiative) - . - - . - - Libra.
O Libra - - (ellenic Initiative) - - 5 . .
28 . - - - . -; , - - .
. -.
www.hellenicaward.com 700 , 200 business plans . .. (consulting), - , , , , medicalsupplies, .. , - . - - 500.000 , , - mentoring. LibraGroup, , , - - . - - . - . -.
-. , , - . , - . - - . - - .
- - . -. - . - - -, . -.
. H - Jalouise Pty Ltd - 500.000 , - 5 . Libra. , - . -, .
. . , - . - : - - - . - - . - - . - - . - .
23
3 2013 KEPO
www.kerdos.gr p
E
500.000 , , mentoring
O . ,
-
- - -. ,
- - , - .
, - , - - . , - - .
- , -, , - EErrnnsstt && YYoouunngg -: G20. - ., - - -.
, - -, Ernst & Young . : - , . -, , -, - , . - -, - , . .
E ERNST & YOUNG - Ernst &Young. . -,
, - , -, , -. -. G20, - -. - .
/ , -. -
, venture capital, . , - , - - . - , BRIC, crowdfunding( -) . - , - crowdfunding. , - - -.
(START-UP) . /, . -, .
- -. venturecapital - - - - , - - . , angel investors, -.
-,
- , - . , .
- , - . - , -. - , - , , -.
- venture capital, . , venture capital . 2011 5,9 .. 1,1 . . 2005.
- (private equity) () , - - . - private equity - .
. - . , - , - -.
24
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ERNST & YOUNG G20
G20 .
-
26
3 2013
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- - .
- . , -. , . -- - - .
- -. . -- - , . , , . - - , , , , .
, - . . , - , - - - . , , - .
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, 120 - . , - , , - .
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-, - . , , . -- . -, . , - . - . . - -- - - , - , -. : , , , . - , , , , - .
, , ,
-
27
3 2013 KEPO
www.kerdos.gr p
-
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3 2013
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3 2013 KEPO 35
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40
3 2013
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3 2013 KEPO
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42
3 2013
www.kerdos.grpKEPO
TOY |
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3 2013 KEPO 43
- - .
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44
FRANCHISE 3 2013
www.kerdos.grpKEPO
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45
FRANCHISE 3 2013 KEPO
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46
FRANCHISE 3 2013
www.kerdos.grpKEPO
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48
FRANCHISE 3 2013
www.kerdos.grpKEPO
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49
FRANCHISE 3 2013 KEPO
www.kerdos.gr p
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franchisor (.. , ) - - .
franchise -- . franchising ( ) . - , - , franchisor : : -; / -; franchise : , Brand; - ( ) - concept - ; -
; , ; - franchisee; , ; concept - ; franchisor / ; .., , site, .. - .
, franchisee , -.
. -
, Marketing, ,
& Franchising([email protected])
FRANCHISING
TOY |
T |
franchisee ,
concept & Franchise, New Business
-
3 2013
BUSINESSwww.kerdos.grp
KEPO52
- -
(franchising). 46 - , . .
, , -, - - -.
Food Market - .
FOOD MARKET: O FFoooodd MMaarrkkeett ,
. ABFood Market .
Food Market +/- 350.. 700 .. - . 20-25 , - , - .
franchise -, : - -, -. , .
, - , - . - (, - , , , -, -, merchandising, ). - . .
franchise - 210 12 Cash & Carry - 268 .
HIGH LIFE HAIR EXTENSIONS
HHiigghh LLiiffee hhaaiirrpprroodduuccttss, LLaammnnaaGGrroouupp 1968,
- , - .
High Life hair products 40 - - , - , - - -, - .
- , - -, , hair extensions, & - clips 100% - , - . -
- High Life HairProducts , - brands -.
- High Life hairproducts , , , ,
. - brand name - , -, - , - .
High Life hair products - - - - , , -, , , - , - .
-
- - DDrrooppssLLaauunnddrryy SSeerrvviicceess -
success story , - 2011, - 22 13 6 7 franchisees. , 12 (. , . ,, , . , ., , , ,. , , ). 14 - DDrrooppss DDeelliivveerryy .
Drops Laundry Services 2 - -, - ,minimal design - . - , Delivery, , - & - Diversey.
-
(500.000), 2013 - .
DropsLaundry - , - - - Diversey - PERC. ,, ,
, .
2013, - , Drops Laundry 1 - 3franchise , .
franchise -, 50 .., 50.000. - -, . - 20 22, - - .
Drops Laundry Services - . - 27, 14 - franchise. - , - 10 .
- Drops Laundry, B2B - - , - spa, , ..
Drops LaundryServices - , , - . - - .
53
BUSINESS 3 2013 KEPO
www.kerdos.gr p
Drops Laundry Services:
2012 FFrreesshh LLiinnee,
. - 6 , 24 , 13 20% 2012 - - - .
Fresh Line 1992 , - - - . , - 40 .
- - . 2.500 .. -, &merchandising,
, - - - .
-
- .
Fresh Line - ISO 9008:2001, - ICEA. - Franchise, BestFranchise Workplace,
. Fresh Line, -- -- - - .
Fresh Line - 2004, -
- - - -. - 13 - , 190 . , .
2013 - , , -, , , -, , -.
, FreshLine , - 2014. - 30 2013.
FRESH LINE
, Drops Laundry ,
, Fresh Line , 2014
-
-
. , - ee--lleeaarrnniinnggGGrraappssaa VViirrttuuaall SScchhooooll, .
1984 5 (-, , , ) 50.000 - , -. - .
. - , , 60.000 . -, , .
27%, - -. - . .. , -, - . - .
- ,
2012 franchise , . .
franchise - -: . -
franchisee .
.
.
marketing ( -, -).
- 1.000 - . (GetWhatYouNeed, The FlexibleChoice, Peer Teaching,
Write&Win) . team.
, - -- .
, ---- Certificate ofRecognition -- -.
GRAPSA-100 franchise GRAPSA-100: franchisee - 100 1 -, 1 royalties!
54
BUSINESS 3 2013
www.kerdos.grpKEPO
E-LEARNING GRAPSA VIRTUAL SCHOOL
1984 5 - ,, , - 50.000
.. - ,
, - , , -, , , - , - . - - 30 - .
, - - - : . - . , -, - . - . , - .
After sales service , , - .
, , - - , - HHSSBBCC, -- ,
, CCiittyy BBaannkk, VVooddaaffoonnee, , CCoossmmoottee, - HHeellvveettiiaa,, IInntteerraammeerriiccaann &&AAlllliiaannzz, PPrriinnccee OOlliivveerr, AAlleexxiiAAnnddrriioottttii, BBooddyyttaallkk, EElliittee, MMiiggaattoo, ( ,, FFllooccaaffee,, ,, ..), - ,, -- , .. .. - SSiimmppllyyBBuurrggeerr, CCaarrggllaassss, DDiivveerrsseeyy, MMiimmaayyaa, - IInnffooqquuaalliittyy PPiinnkkoo ( ) RRaakkaass ggrroouupp.
.
30
-
2004 , -- --
- bakery CCAAKKEE .
- - , .
- - - , CAKE .
2008 - franchising , - - , ..
To 2013 CAKE - celebrity-chef -- Sweet& Skinny , - - Hollywood . : , , . - . -, , -. - - . 1999 - . - - , -
Greystone. , Rubicon, The Slanted Door,Ame, LuLu and Yoshis, SanFrancisco Chronicle,Michael Bauer. - -: Oprah, Food & Wine,Bon Appetit, People,Details, Shape, Food Arts,and Fitness magazine.E Elle, , .. - - , - .
- - Top Chef Season 2! - . Food Network Challenge ,
- . , - - -. - - , . -, ! - - . - chocolatefudge cake, -, Top Chef - Food &Wine .
-- CAKE ,carrot cake, cheese cake,fudge, banoffee .. light - , cake stevia 12 cupcake!
, , -, , ,, -.
55
BUSINESS 3 2013 KEPO
www.kerdos.gr p
CAKE
To 2013 CAKE - celebrity-chef, , Sweet &Skinny ,
-
YYooggeenn FFrruuzz 1986 AAaarroonn
- 1.500 50 . Yogen Fruz , , . - - . Yogen Fruz 100 . - 1 EErrnnsstt && YYoouunngg 1 500 franchises. 50 franchises. , 1 Franchise .
Yogen Fruz - - (frozen yogurt, froyo) -
. , , -, (probiotics)/ .
MISSION STATEMENT UUnniigglloobbaallGGrroouupp -
Yogen Fruz - . 100% - .
Uniglobal Group 10 - : Athens Metro Mall, .
, .
Village Roadshow Rendi,
:
56
BUSINESS 3 2013
www.kerdos.grpKEPO
100 YOGEN FRUZ
,
IIoonniiooss BBrrookkeerrss - .
2006 2009.. - Ionios, - 2 - 29.000 . retail franchise.
200 - 2017 - .
Ionios ( - ). ,, real estate -, -. real estate
- IIoonniiooss FFiinnaanncciiaall && IIoonniiooss RReeaallEEssttaattee .
2009 - - Ionios - . -. Ionios 31 - franchise 27 -
. 35 - 2012.
, Ionios - .
IoniosBrokers -
. - . - - - - .
- - franchise. franchise -
. franchise 2 2009.
Ionios Franchise - - (- )., Real Estate, (- , -), - -.
Franchisee , - - - ( -, , ). - .
franchise - .
FRANCHISE
Ionios Brokers
franchisee -
Yogen Fruz
-
HFFooccuuss--OOnn GGrroouupp - 2008 -
, . - . - , - - .
-, Mobile Application,Social Media Marketing, - , .
2010, Focus-On Group Franchise . - , , master - .
franchise -
Focus-On , , - Internet, Social Media(Development, Marketing), applications IOS,Android, Windows, (Website, Flashsite, Eshop), -, DomainName, S.E.O, AffiliateMarketing, , 70%, .
, 2013, - ,, , .
::WWeebb ddeessiiggnn,, EE--CCoommmmeerrccee,, SSEEOOSSeerrvviicceess,, HHoossttiinngg,, AApppp DDeessiiggnn,,SSoocciiaall MMeeddiiaa DDeevveellooppmmeenntt,, OOnn--
lliinnee CCaammppaaiiggnnss.. AAffffiilliiaatteeMMaarrkkeettiinngg,, DDiiggiittaall MMaarrkkeettiinngg,,BBrraanndd LLooyyaallttyy,, OOnn--lliinneeAAddvveerrttiissiinngg SSooffttwwaarree,, BBuussiinneessssDDiirreeccttoorryy,, SSmmss MMaarrkkeettiinngg,,SSeemmiinnaarrss.
:: - , - -, - , - , -
, - , - - , - -. - , , , - - AAppppllee, MMiiccrroossoofftt GGooooggllee. - , -. : NNoovvaa,, FFMMDDeeAAggoossttiinnii,, KKeemm EExxppooFFrraanncchhiissee HHeellllaass,,PPaarraapphhaarrmmaacciiee,, MMaaxx SSttoorreess,,KKeennwwoooodd,, SSiiaa HHoommee FFaasshhiioonn,,AAttrriinnaahhoouusseess,, BBiigg AAppppllee
AAtthheennss,, .
Y FOCUS-ON
H - .
- , -, , , marketing -.
- .
.
.
- .
H FOCUS-ON
18.000 250.000 Unique Users/month 2.500.000 Page Views/month 80-120 Projects/month 2 master 8 17
HCCrreeppaallaanndd - -
, - . - 90, - . ,, -, . 1998 - Crepaland, . 2005 - - , , , , - Crepaland target group .
, ISO22000, - -. - , , , - .
- Crepaland :
. Crepaland - , , . shop in shop, -, 10 . Crepaland, - - . , , brand name , target group. - , .
57
BUSINESS 3 2013 KEPO
www.kerdos.gr p
FOCUS-ON GROUP
BRAND NAME
Shop in Shop Crepaland
franchise o Focus-On ,
Crepaland ,
-
H EEccooffiillll,, - ,
(inkjet - laser tonercartridges), , -. , - , .
- : - , - - , (cartridges) - , - ( internet ), - - ISO 9001:2008 (-)& 14001 : 2004 (- ),
- ISO 19752 ISO 19798, .
;;
11.. 550000 .
22.. - laser 33--44 ..
33.. - 22 ( ).
- : -, , . --
-.
- Ecofill: ,, -- ,, --,, ,, ,, -- -- ,, ((,, --,, ,, ,, --)),, ,, -- ,,
,, ..
. --, - EEccooffiillll , - .
, - EEccooffiillll after sale service , - :
11.. -
- , EEccooffiillll,, : - service - -, 22 . .
22.. EEccooffiillll - .
- 1 3 ( - ).
ECOFILL
-. , - , -
e-invoicing, , , 60%. , --, , - RReettaaiill@@LLiinnkk - . 2004, - - , .
;;, - . ,, 12 . , - - 2020(IP/10/1645), - e-invoicing. , , 60%( -), . , - 12.000.000 2012. - e-invoicing 2006, e-invoices 20% , 2011-2012 - . , , 20.000 ,
200.000 ( ).
-- ;; - . - - (Equal Treatment) . , - - . 1/1/2013, - - - , - : , & - -. , , - : 11.. ((DDiiggiittaall
SSiiggnnaattuurree))
22.. -- (())
33.. EEDDII, , - e-invoicing, - . - - . , - -.
RReettaaiillLLiinnkk;; ;; Retail@Link , e-invoicing. 2003, -, - FMCG. , Entersoft, ERP & CRM. , - . , Retail@Link - , - 6.500.000 e-invoices - 7.500 -.
, - Retail@Link e-invoicing, - . , in-house , , - - - .
-- ee--iinnvvooiicciinngg;; e-invoicing : e-invoicing ERP . , -, . e-invoicing - , Retail@Link, ROI 2-6 -. outsourcing, - , , - , - - ..
58
BUSINESS 3 2013
www.kerdos.grpKEPO
, Retail@Link
-
59
BUSINESS 3 2013 KEPO
www.kerdos.gr p
realpolitik 2013
Grexit , - -
, - - .
, , - . - (- ) , - .
( - - ) - ;
. ;
.. . - - - -. , , , , . - (, ) -
, - - .
.. - - 2008-09, - - -
. , 100.000 .. 15% 20 . .
- - :
)) - 4 95%!!!;
)) - , - 15 , ;
)) - - - - - ;
, - - .
.. -
- . 2013-2018 4 - , - - . , , - , .
- , - - , -, .
. , ( ) - 4 .
. .. -
Engel&Volkers, Athens North &Athens Uptown Immobilienz ,
Engel & Volkers Residential GmbH
TOY | .
.
-
41 , -- - ,
, , -, -, , - .
, 100.000 - - , o - 250 , , , .
, - - -, . - , - .
, -
, , - - . , decafeine, , - Coffeeright - , .
:
- - , . - , - . -, - & -
, - , ISO 9001:2008,ISO 22000:2005 ISO14001:2004.
- , - franchisees, - - - .
: - : 2013 - (Best Value for Money Product) - 2 . 2012 - (Best Value for Money Product). 2011 - Franchise (BestFranchise Leader) . ,
. 2010 - Franchise (BestFranchise Workplace). 2010 , & - (). 2009 - (Best Internal Organization).
. , - - :
-- 22001133 ccoonncceepptt,, -- ,, -- -- --..
-, - 2013 --
, . - , - - , - 32 . , 7 - ( - , ,) 25 . , 2012 . 2012 - - 915 . , 806 , 109 .
, ,
30% . - - , , -
-
. ,
, 2012 -
-, . , - - , - ,
, -. , 2012 - . , - , , , -, ., , - , .
60
BUSINESS 3 2013
www.kerdos.grpKEPO
32 .
- - - . 2012 2013, . 2013 :
: -. , 7% 25%. - -.
: () 3, - -.
: - . , - - .
:: , 4% - EEuurroobbaannkk - .
4
& COFFEERIGHT
!
-
68-70
Portfolio 3 2013
64-65
No 1,3017
,
67
66
A | - [email protected]
1.000 - 1,29%. , 10,88%. - , -, - 2012 .
VALUATION & RESEARCH -
- , - . , & VVaalluuaattiioonn && RReesseeaarrcchh SSppeecciiaalliissttss. . - - -
, - , , .
, - - , . - - - , - .
, - , - .
BETA SECURITIES,
1.049 - - 30 , . MM-- , BBeettaa SSeeccuurriittiieess. - 50 , 970 (960 - 950 ) . - - .
, . -, - - - . 2013 1.052 .
10,88%
,
-
63KEPO 3 2013
. : 2 1 0 3 3 6 3 8 0 0 - F A X : 2 1 0 3 2 4 3 9 0 3 M E O T O Y X . A . A .TTMMHHMMAA AANNAAYYEENN
1,29% , - - . - . - - sequestration ( - ) . 980 950 , - 1.030 1.050.
1.000 -, - - 50. . - - , - 7% - 2012.
- , , 5 (, ,, , ).
FTSE25 EEuurroobbaannkk -, .. ,.. --, AAllpphhaaBBaannkk MMIIGG, - -
, , , , .
- , -, , , - 2,5%. - - , -
9 7 0- . -,
-,
- - - , -
, - - -
(+0,55%) - 1.000 .
0,38% 991,56 ,
30 - (3,07%).
, 1.000 , - . - 50 . - - 11,34 . - , - 14 -. FTSE25, - EEuurroobbaannkk, .. AAllpphhaaBBaannkk. , , - 1,00 - .
2,15% 1.000 - - .
FTSE25 - , FFrriiggooggllaassss, EEuurroobbaannkk ( 10,29%) - JJuummbboo. - 1.007,99 0,95%. 20,9% 1.019,34. - 2,15%., - 16,4% , 2,93% ( 5,43% -) 171,89 .
, o - 1.000 - - - . - 8 1,30 . , .
:: 1111,,99%%
. 11,9% 11,8% -. . -, .
:: 4455,,88
- 45,8 47,8 - , 50 - -.
::
, . LLaaRReeppuubbbblliiccaa. , .
, - - 50,1 50,4 .
:: 33,,11%%
- 1%.
PPMMII -- CChhiiccaaggoo ,
- , 11 . 56,8 55,6 . - - 54.
-
EEuurrooggrroouupp , - RReeuutteerrss. - , -. - -, . .
CCEENNTTRRIICC 1122,,7733%%AAEEGGEEAANN AAIIRRLLIINNEESS 1122,,0033%%CCOOCCAA--CCOOLLAA 66,,6633%%EEBBAA ((KKAA)) 33,,7777%%KKPPII--KKPPII 22,,8899%%AATTIIKKAA KKPPHHTTHH 22,,6677%%FFOOLLLLII FFOOLLLLIIEE GGRROOUUPP 22,,3399%%AAUUTTOOHHEELLLLAASS ((KKOO)) 22,,3388%%SSAARRAANNTTIISS 11,,8877%%OO 11,,5588%%
XXAAKKOOPP ((KKAA)) --1155,,4477%%TTPPAAEEZZAA KKYYPPOOYY --1155,,1155%%DDIIOONNIICC ((KKOO)) --1144,,3388%%IIEENNOOPP --1133,,3377%%EEUURROOBBAANNKK --1133,,1166%%AANNEEKK ((KKMM)) --1111,,3311%%MMAARRFFIINN IINNVVEESSTTMMEENNTT GGRROOUUPP --99,,0033%%EEKK TTEEPPNNAA --88,,8899%%BBIIOOXXAAKKOO ((KKAA)) --88,,8866%%EENNIIKKHH --88,,6611%%
-
64 KEPO 3 MA 2013
- , - -, , , - .
52 10 , - , . - -.
RReeuutteerrss 52 - , , 52,2% , 52,1% ., - - . 14 26 , - .
, , - 36,4%, - , 37,2% .
, , , - - 4,5%.
- , , -. -, - - - , . -- , IInnssiigghhtt.
, , - -
, , - .
, - junk , 13,2% -
12,8% .
- , 0,7% 47,6%, 22 -
. 6,1% 39,7% 39,4% .
. , UUBBSS,
, -, . , - CCaarrllyyllee GGrroouupp.
, . , - assets , .
. , bullish . ,