Karen Blakeman - Personal Social Search
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This presentation is licensed under a Creative Commons Attribution 3.0 License Personalisation and socialisation of search: embrace the change Online Information 2012, Karen Blakeman, RBA Information Services [email protected] .uk Twitter: @karenblakeman http://www.linkedin.c om/in/karenblakeman Slides available on authorSTREAM and Slideshare
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Transcript of Karen Blakeman - Personal Social Search
This presentation is licensed under a Creative Commons Attribution 3.0 License
Personalisation and socialisation of search: embrace the change
Online Information 2012,
Karen Blakeman, RBA Information Services
Twitter: @karenblakeman
http://www.linkedin.com/in/karenblakeman
Slides available on authorSTREAM and Slideshare
Gary's Social Media Count | PERSONALIZE MEDIA : http://www.personalizemedia.com/garys-social-media-count/
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Personalisation of results according to....
Location
What you have searched on in the past
What you have looked at in the past
What others at your IP address have searched for and looked at
Networks you are logged into
Who is in your social networks
Likes, +1s, blocked pages and sites
What you’ve shared with others
What others have shared
What you had for breakfast, is there an ‘r’ in the month, is there a full moon tonight.......
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New How People Spend Their Time Online – Stephen's Lighthouse http://stephenslighthouse.com/2012/03/14/how-people-spend-their-time-online/
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Investors Are Salivating Over Zuckerberg’s Plans For Search. Here’s Why | TechCrunch http://techcrunch.com/2012/09/16/faceboogle/
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“.....we’ll treat you as a single user across all our products, which will mean a simpler, more
intuitive Google experience."
"we're more excited than ever to build a seamless social experience, all
across Google"
Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html
YouTube
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Plus a long list of videos mentioned by people in my Google+ circles
Targeted advertising?!
Based on search and browsing activity
Based on location
Effect of YouTube activity on web search?
YouTube activity affects your web search
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Videos occupy top 12 slots
Results from Chrome Incognito
Oi, Google! NO!! http://www.rba.co.uk/wordpress/2012/10/18/oi-google-no/
Your connections affect your results
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Bing Relaunches, Features New Social Sidebar http://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-120728
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Social and personalisation can be good
Keep up with conferences
What are people saying
Focus on your interests
Different perspective on a subject
Pulls up information that may be buried way down your results list
Use specialist search tools – follow Phil Bradley on Slidesharehttp://www.slideshare.net/philbradley
Search within the network itself for best results, which means you must have an account
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Topsy.com
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Socialmention.com
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Icerocket.com
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Pinterest.com
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http://search.twitter.com/
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Tweetdeck http://www.tweetdeck.com/
Hootsuite http://hootsuite.com/
TwInbox - Use Twitter directly from Outlook http://www.techhit.com/TwInbox/twitter_plugin_outlook.html
Datasift http://datasift.com/
Gnip http://gnip.com/
http://visitmix.com/work/archivist-desktop/
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Paper.li
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Scoop.it
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Need to break out of the social/personal filter bubble?
Sign out of accounts, manage or switch off your search history, clear cookies
Use Chrome Incognito (but still knows your location)
Firefox – Tools, Private Browsing
Internet Explorer – Tools, InPrivate Browsing
Try a search engine that does not track, for example DuckDuckGo.com
Personalisation and the use of social connections in search is not a bad thing – learn how and when to use it to advantage
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Personalisation and socialisation of search is here to stay. Embrace it - search is once more about people and sharing
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TVSMC Reading (Alto Lounge) http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/
