Group No. 7ENT 101-BE

Suffolk University

KABLOOM CASE

MISSION STATEMENT

“We want to sell flowers at reasonable price in a fun and

attractive environment.”

- David Hartstein.

GOALS

• Advertising. • Customer Service.• Quality of the product.

ADVERTISING AND MARKETING SUGGESTIONS

• 1st Step: Facebook• Discontinue of television commercial advertisements, and focus primarily on social media.

• 2nd Step: One to One Marketing• Extranet.• Create a data base that connect to Funeral homes, Wedding Chapels, Churches, and School. • Create long term contracts that guarantee future transactions for discounted prices.

• 3rd Step: Giving back• Hurricane Katrina.

CUSTOMER SERVICE

CURRENTLY

- Two employees $17.15 per hour.

- Total Labor $130,000 per year.

SAVING $32,060 per year in each store.

PROJECTION- 1 Manager $40,000 per year.- 1 Assistant Manager $30,000

per year.- 1 Florist $25,000 per year.

- 1 Seasonal Employee $7 per hour $2,940 a year (October –

February).Total $97,940

OPTION NO. 1

GREEN HOUSES – SHORT TERM

• 1st Year: $32,060 x 100 (stores) = $3,206,000 projected savings

(MAP)

OPTION NO. 2

GREEN HOUSES – LONG TERM• 5 year plan: $32,060 x 100 (stores) = $3,206,000 projected savings• $3,206,000 x 5 (years) = $16,030,000 projected savings

OPTION NO. 3

GREEN HOUSE – OUTSOURCING

Outsource from:

• Kearney, Missouri Penrod’s Greenhouse, Inc. • Albuquerque, New Mexico Osuna Nursery & Green house • Green Valley, Idaho Ward’s Greenhouse