maxim group case

7/29/2019 maxim group case

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Group

Presented By-

A Report On Fake Brand Products

Available In Rural Market


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OBJECTIVES OFTHE STUDY

To study the Rural marketers challenges in rural markets over fake product

To ascertain Relationship between occupation and awareness towards fake products.

To ascertain preference of the rural customers towards fake products over original

product.


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RESEARCH METHODOLOGY

We have adopted Descriptive Research in order to describe the variables in this study.

Area

Jamukoli Haat , Harirajpur

Sample Size and Sampling technique

The required data was collected through a questionnaire, where the sample size is

restricted to10 consumers and 10 retailer. Since the market is wide spread, we have

adopted non probability convenient sampling for selecting the samples from the study

area.

Data Collection Method

Both Primary and Secondary data collection methods were used in this study. In primary

data collection, questionnaire was used. closed questions were also employed in this

study. Personal interview has been conducted to ensure accuracy of the research. The

survey was conducted through Questionnaire schedule method.


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Data Analysis & Interpretation

Panasonic,

1

Eveready, 5

Sony, 1

Other, 3

Panason

ic, 2

Everead

y, 4Sony

, 1

Other, 3

Which type of Battery you

use?

Which type of battery people prefer?


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Which type of Cold drinks people prefer?

Coca

cola, 2

Fanta, 1

Sprite, 4

Other

s, 3Coca cola, 2 Fanta, 0

Sprite, 3

Others, 5

Which type of Cold drinks you

prefer?


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Lifebouy, 2

Lux, 3

Rexona

, 0

Others,

5

Which type of soap people prefer?

Lifebouy, 3

Lux, 5

Rexona, 0

Others, 2

Which type of soap you

prefer?


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Dairy

Milk, 5Kit

Kat, 3

Polo, 2

Mang

o Bite,

0

Which chocolate people prefer?

Dairy Milk, 4

Kit Kat, 2

Polo, 3

Mango

Bite, 1

Which chocolate you

prefer?


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Home

lites

30%

Aim

20%Flying

Star

0%

Other

50%

Which Match sticks People prefer?

Home

lites, 1

Aim, 2

Flying Star, 1

Other, 6

Which Match sticks you prefer?


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Barriers To Rural Market

A number of corporate houses have been trying to get a grip on rural markets in a variety

of ways. They face lot of challenges in stabilizing their market share. The various

challenges include language barriers, connectivity to other markets, small population in

villages, and the most important availability of fake brands. The brand image of the

successful FMCG majors has been imitated by some of the small regional

companies. These fake brands have been sold mostly in rural areas


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Fake Brand Products Available In Rural Market

S No. Original Product Fake Product

1

2

3

45

6

7

8

9

1011

12

Dairy Milk

Lux

Kit Kat

PoloVicks

Mango Bite

Coffee Bite

Home Lites

Coca cola

FantaSprite

Sony

Daily Milk

Luk

Kir Kat

RoloVibex

Mango Ripe

Coffee Toffee

Home Lifes

Hello

SasaSmile

SQny


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Fake Products


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Findings & Suggestions

1. If the product is in introduction stage , consumers are not much

aware about the product.

2. The organization has to create awareness among the consumers.

3. The company should adapt rigorous marketing strategies, in

order to sustain in the market.

4. There is immense competition in this sector.

5. They should try to reach as many as people as possible.6. Sales promotion should be adopted for those company who are

not popular among the consumer.

7. 4 A plays a important role for the organization.


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Conclusion

Fake products create damage to leading companies' sales andbrand image. Fake products also create problems to consumers

on their health. Hence, the MNCs and other leading companies

that are worse affected by fake brands has to prevent their

footage by adopting various strategies as discussed. The 4 P's ofthe marketing mix have to be redesigned by the marketers in

attracting and attacking the rural markets of India. When

consumers come across such fake brands they also have to take

the issue to the companies and/or legal authorities.


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Annextures


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Thank You

maxim group case

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