Kabloom Garden Venue

FAR EASTERN UNIVERSITYINSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Key Business Operation

Kabloom Garden Venue is an event venue that caters to all celebrations. It focuses merely on the

service industry which is now a growing trend in the industry. Today, we all know that people

want to engage in creating their dream events with a hustle free, all inclusive party plan packages

to avoid stress.

Why Kabloom?

It came from the word “Kabog” commonly heard from the gay language which means gorgeous

or nice. Our business is based upon the friendship we built during our college days and two of

our “Kabog” friends back then are gay. The proponent decided to open up a small events place

located in San Miguel,Bulacan. Office is open Mon - Fri from 8am to 5pm.

Type of Business

KaBloom Garden Venue is an association owned by five persons carries on as co-owners of the

business for profit. It is being manage and operated by both owners which are equally and

personally liable for the business. Partnerships entail more than one person in the decision-

making process, it’s important to discuss a wide variety of issues up front and develop a legal

partnership agreement. This agreement should document how future business decisions will be

made, including how the partners will divide profits, resolve disputes, change ownership (bring

in new partners or buy out current partners) and how to dissolve the partnership.


Organizational Structure

General Manager

Operation MarketingFinance

Gardener


Job description

General Manager

Is the head of an organization. The president frequently represents the organization in civic and

professional association responsibilities and activities in the local community, the state, and at

the national level. Is the one who create, communicate and implement the

organization's vision, mission, and overall direction.

General Manager Qualifications

Education:

High school diploma or equivalent

Bachelor’s Degree, preferably in business

Has a master’s of Business Administration or equivalent level of experience

Job Specification:

A minimum of five years of experience in business management, planning and financial

oversight

A minimum of five years of experience in personnel management, including hiring,

supervision, evaluation and benefits administration

A minimum of three years of experience working with a board of directors and

committees

College graduate or equivalent experience

Proven skills in business and financial management

Demonstrated ability to work with student member – owners

Demonstrated ability to work in a proactively diverse and inclusive organization

Excellent, proven interpersonal, verbal and written communication skills

Demonstrated ability to manage and supervise a staff team

Effective problem – solving and mediation skills

Demonstrated ability to share skills and knowledge with others

Proficiency with office computer equipment and software

http://humanresources.about.com/od/glossarym/g/Mission.htm

http://humanresources.about.com/od/glossaryv/g/Vision.htm


Demonstrated ability to multi task and work in a fast – paced office setting

Proven ability to cope with conflict, stress and crisis situation

Personal Requirements:

Good organizational and time management skills

Good oral and written communication skills

Able to work under pressure

A strategic thinker

An ability to communicate at all levels

Skills:

Have thorough knowledge about marketing strategies

Have proficient leadership, organizational and supervisory skills

Be dependable and professional

Have computer and software skills

Have superior training and presentation skills

Be able to communicate successfully in both written and verbal format

Be able to properly manage teams and employees

Be able to delegate responsibilities

Have first-rate skills in understanding, creating and analyzing financial reports or budgets

Be able to produce high level of quality service to colleagues

Understand organizational culture

Be cordial and amenable

Be resourceful, inventive and self-confident

Duties and Responsibilities:


Increases management's effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values, strategies, and

objectives; assigning accountabilities; planning, monitoring, and appraising job results;

developing incentives; developing a climate for offering information and opinions;

providing educational opportunities

Develops strategic plan by studying technological and financial opportunities; presenting

assumptions; recommending objectives

Accomplishes subsidiary objectives by establishing plans, budgets, and results

measurements; allocating resources; reviewing progress; making mid-course corrections

Coordinates efforts by establishing procurement, production, marketing, field, and

technical services policies and practices; coordinating actions with corporate staff

Builds company image by collaborating with customers, government, community

organizations, and employees; enforcing ethical business practices

Maintains quality service by establishing and enforcing organization standards

Maintains professional and technical knowledge by attending educational workshops;

reviewing professional publications; establishing personal networks; benchmarking state-

of-the-art practices; participating in professional societies

Contributes to team effort by accomplishing related results as needed

Operation Manager


Is the one who’s overseeing the overall production process, drawing up a production schedule

and ensuring that the production is cost effective. He’s making sure that products are produced

on time and are of good quality, he’s the one working out the human and material resources

needed, making drafts and timescales for the employees, estimating costs and setting the quality

standards. He is in charge of monitoring the production processes and adjusting schedules as

needed. He is supervising and motivating a team of workers, reviewing worker performance and

identifying the training needs.

Operation Manager Qualifications:


Improve the operational systems, processes and policies in support of organizations

mission -- specifically, support better management reporting, information flow and

management, business process and organizational planning

Manage and increase the effectiveness and efficiency of Support Services (HR, IT and

Finance), through improvements to each function as well as coordination and

communication between support and business functions

Play a significant role in long-term planning, including an initiative geared toward

operational excellence

Oversee overall financial management, planning, systems and controls

Management of agency budget in coordination with the Executive Director

Development of individual program budgets

Invoicing to funding sources, including calculation of completed units of service

Payroll management, including tabulation of accrued employee benefits

Disbursement of checks for agency expenses

Organization of fiscal documents

Regular meetings with Executive Director around fiscal planning

Supervise and coach office manager on a weekly basis

Marketing Manager


Responsible for creating meaningful messages through words, ideas, images, and names that

deliver upon the promises / benefits an organization wishes to make with its customers.

Furthermore, the Marketing Manager is responsible for ensuring that messages and images are

delivered consistently, by every member of the organization.

Marketing Manager Qualifications

Education:

Bachelor’s Degree in Marketing or a related field required.

Master’s in Business or Marketing preferred.

Personal Requirements:

Creative

Persistent and motivated

Able to lead and persuade people

Enquiring and analytical

Good at networking

Good at communicating

Skilled at planning

Able to work well under pressure.


Accomplishes marketing and sales human resource objectives by recruiting, selecting,

orienting, training, assigning, scheduling, coaching, counseling, and disciplining

employees; communicating job expectations; planning, monitoring, appraising, and

reviewing job contributions; planning and reviewing compensation actions; enforcing

policies and procedures.


Achieves marketing and sales operational objectives by contributing marketing and sales

information and recommendations to strategic plans and reviews; preparing and

completing action plans; implementing production, productivity, quality, and customer-

service standards; resolving problems; completing audits; identifying trends; determining

system improvements; implementing change.

Meets marketing and sales financial objectives by forecasting requirements; preparing an

annual budget; scheduling expenditures; analyzing variances; initiating corrective

actions.

Determines annual and gross-profit plans by forecasting and developing annual sales

quotas for regions; projecting expected sales volume and profit for existing and new

products; analyzing trends and results; establishing pricing strategies; recommending

selling prices; monitoring costs, competition, supply, and demand.

Accomplishes marketing and sales objectives by planning, developing, implementing,

and evaluating advertising, merchandising, and trade promotion programs; developing

field sales action plans.

Identifies marketing opportunities by identifying consumer requirements; defining

market, competitor's share, and competitor's strengths and weaknesses; forecasting

projected business; establishing targeted market share.

Improves product marketability and profitability by researching, identifying, and

capitalizing on market opportunities; improving product packaging; coordinating new

product development.

Sustains rapport with key accounts by making periodic visits; exploring specific needs;

anticipating new opportunities.

Provides information by collecting, analyzing, and summarizing data and trends.

Protects organization's value by keeping information confidential.

Updates job knowledge by participating in educational opportunities; reading

professional publications; maintaining personal networks; participating in professional

organizations.


Skills:

Strong effective communicator

Highly developed, demonstrated teamwork skills

Ability to coordinate the efforts of a large team of diverse creative employees

Demonstrated ability to increase productivity and continuously improve methods,

approaches, and departmental contribution. Commitment to continuous learning

Expert in Internet and social media strategy with a demonstrated track record

Demonstrated effectiveness in holding conversations with customers, customer

evangelism, and customer-focused product development and outreach

Demonstrated ability to see the big picture and provide useful advice and input across the

company

Ability to lead in an environment of constant change

Experience working in a flexible, employee empowering work environment. Structured

or large company experience will not work here

Familiarity and skill with the tools of the trade in marketing including PR, written

communication, website development, market research, product packaging, Microsoft

software suite of products, visual communication software products, and creative services

Experience managing external PR and communication consulting firms and contractors.

Experience in the global marketplace is a plus


Finance Manager

Ensure that the company's expenditures are well below its budget. He must ensure that the

expenses are minimum and revenues are maximum. It is the responsibility of the

operations manager to maintain records of revenue and expense that each of the department

makes. There must be a single database that integrates accounts of all sections.

Finance manager will always be under pressure to reduce spending and hence he must be open to

new ideas of saving.

Finance Manager Qualifications

Job Specification:

A fully Qualified Accountant e.g. ACCA/ CIMA / ACA

Possess good accounting experience, some tax knowledge desirable

Excellent eye for detail, diligent knowledge of accounting regulations

Ability to report to senior managers

Capabilities to supervise, manage and lead staff

Excellent commercial flair and industry experience


Prepare and interpret monthly management accounts and annual reports

Implement financial plans

Assess and manage risks

Reconcile balance sheets

Analyze margins

Manage budgets

Handle debtors

Monitor cash flows statements and predict future trends

Conduct reviews and evaluations for cost-reduction

Develop external relationships, for example; solicitors, bankers, Inland Revenue

Liaise with auditors to ensure annual monitoring is carried out


Gardener

Maintains the beauty of the plants and the trees which are placed in the garden. His responsibility

is to give the best structure to every plant present in the garden and make sure that each and

every plant has to be maintained well.

Gardener Qualifications

Qualifications:

Two or more years horticultural experience with in-depth knowledge of plant culture,

maintenance, and identification

Degree/Certification in horticulture or related field preferred

Ability to work alone or in groups, in all weather conditions

Flexibility to work long hours, holidays, and weekends as necessary

Applicant may be required to pass written and practical exam

Computer-literate

Ability to handle electric equipment, power tools

Must be a team-player, willing to collaborate on any and all tasks required for

maintaining the highest standards of landscape management and operations


Maintain diverse plantings of trees, shrubs, vines, perennials, grasses, and bulbs

Hand-water and monitor irrigation of plantings, especially during time of establishment

and drought

Perform seasonal landscape work including pruning, clean-up, bulb planting, dividing

and transplanting, leaf removal

Actively promote and contribute to the High Line’s sustainability initiatives in landscape

and park management

Participate in ice and snow removal

Lead horticultural tours and assist with special programs, as needed

Assist with training and support seasonal gardeners and interns


Outsourcing Company:

Security

Maintaining the security and the safety of people and home in designated area on a company by

patrolling places on foot and imposing the company’s guidelines and regulations.

Housekeeping

Responsible for the cleanliness and upkeep of all program and residential areas on a daily basis.

Housekeepers have certain maintenance duties to help keep their place of employment running

smoothly. This includes changing light bulbs, sweeping and scrubbing floors, and vacuuming

carpets, rearranging or moving furniture, performing easy repairs or calling qualified repairmen

and performing any other specific maintenance tasks employers require.


Partnership Company:

Catering Services

MARIBON'S catering

GJ’s Catering Service


Photo booth Service

King Art's Photo Booth

Bakery Service

Cindy's Bakery and Restaurant


Salaries

The salaries and wages refer to the payment of the partnership for the service render by the

gardener. It ranges from 2,000 to 3,000 per month.

Benefits

Employees today are not willing to work only for the cash alone, they expect 'extra'. This extra is

known as employee benefits. Also known as fringe benefits, Employee benefits are non-financial

form of compensation offered in addition to cash salary to enrich workers’ lives. Employee

benefits are not performance-based, they are membership-based. Workers receive benefits

regardless of their performances. Employee benefits as a whole have no direct effect on

employee performance, however, inadequate benefits do contribute to low satisfaction level and

increase absenteeism and turnover in employees, companies would have to carefully design the

benefit package. Here are the lists of benefits for the employees

Salaries and Wages

All employees shall receive their respective salaries or wages as provided in their Contracts of

employment every 15thand last day of the month. Cut-off for payroll computation is every

10thand 25thof the month.

Overtime Pay

Employees may be required to work beyond their shift or even on rest day’s due to work

requirements. Every effort should be made to avoid unnecessary overtime work and to keep

work within reasonable limits. All overtime work should have prior written approval from the

Store Manager. Every employee should file their overtime slips within the pay-period to be

compensated. No overtime slip, no overtime pay.


Cancelled Day-off/Holiday Pay

Every employee shall be provided with a rest period of twenty-four (24) hours after every six (6)

consecutive normal working days. The following shall be considered regular holidays.

New Year’s Day January 01 National Heroes Day - last Sunday of August

Good Friday - movable date All Saints Day - November 01

Araw ng Kagitingan - April 09 Bonifacio Day - November 30

Labor Day - May 01 Christmas Day - December 25

Independence Day - June 12 Rizal Day - December 30

13thMonth Pay

The 13thmonth pay of an employee which shall be equivalent to 1/12 of his basic salary earned

within a calendar year shall be given not later than December 24of each year.

Paternity and Maternity Leave

Paternity and maternity leave benefits as provided by law shall be given to every employee

entitled thereto, upon complying with all the requirements of the company and upon proper

verification by the Company’s duly authorized representatives.

SSS/PHIC/HDMF Benefits

Benefits under SSS/PHIC/HDMF law shall be granted in accordance with applicable laws.

Implementation of procedures relative to entitlement of said benefits should be done in

accordance with the regulations to be promulgated by the management.

Hospitalization Plan

Regular employees shall be provided with hospitalization plan with respectable Health

Maintenance Organization under terms and conditions to be solely decided by the company.


Accident Insurance

Regular employees are enrolled by the Company under a reputable Insurance Organization. Any

accident incurred whether work-related or not shall be compensated by this Insurance firm. This

plan shall be on employer-employee participating basis.

Retirement Benefits

Retirement pay benefits as provided by law shall be given to all qualified employees upon their

retirement from the company.

Hiring of Personnel

Applicants will undergo a certain screening and panel interviews. They will be evaluated on the

criteria set by partners and to the said position. It is very vital in all business organization to

know their manpower requirements to operate systematically and effectively at all times. It will

help also to determine the capacity or capabilities of the employees to fit in the flow of business

as well as to have a clear duties and responsibilities. Having standard qualifications in hiring and

selecting, the employee will establish efficient business operations.

Gardener

Must be at least High School graduate or graduate of any two year short course.

Must have at least 3-5 years working experience as a Gardener

Outsourcing Company

Should have a legal permit to conduct business

Have a good standing in the industry

Their ability to deliver consistent, high quality, financially-advantageous results.

Ability to develop a clear statement of the organizational goals and required outcomes.

Ability to establish multi-year goals and objectives as a framework for contract and

establish operating guideline for the duration.

Orientation


All newly hired employees regardless of classification of rank and status must undergo on

orientation and indoctrination as to the Companies vision, mission, policies, rules and

regulations, duties and responsibilities and menu familiarization. Orientation programs not only

improve the rate at which employees are able to perform their jobs but also help employees

satisfy their personal desires to feel they are part of the organization's social fabric. Introduction

of new equipment or processes is a change in

the employee's job responsibilities it is a drop in an employee's productivity or in the quality of

output. Once managers decide that their employees need training, these managers need to

develop clear training goals that outline anticipated results. These managers must also be able to

clearly communicate these goals to employees. Training is only one response to a performance

problem. If the problem is lack of motivation, a poorly designed job, or external condition

training is not likely to offer much help. Orientation provides new employees with basic

information about the employer. Training programs are used to ensure that the new employee has

the basic knowledge required to perform the job satisfactorily.

Training methods

Most training takes place on the job due to the simplicity and lower cost of on‐the‐job training

methods. Two popular types of on‐the‐job training include the following:

Job rotation

By assigning people to different jobs or tasks to different people on a temporary basis, employers

can add variety and expose people to the dependence that one job has on others. Job rotation can

help stimulate people to higher levels of contributions, renew people's interest and enthusiasm,

and encourage them to work more as a team.

Office Working Hours


Monday and Thursday

8:00 - 9:30

9:30 - 10:30Operation Hours

10:30 - 10:45 Coffee Break

10:45 - 12:00 Operation Hours

12:00 - 1:00 Lunch

1:00 - 2:00

2:00 - 3:00Operation Hours

3:00 - 3:15 Break

3:15 - 5:00 Operation Hours

Tuesday, Wednesday and Friday


8:30 – 9:30

9:30 – 10:30

10:30 – 11:30

Operation Hours

11:30 – 1:00 Lunch

1:00 – 2:00

2:00 – 3:00Operation Hours

3:00 – 3:15 Break

3:15 – 5:00 Operation Hours

Saturday


9:30 – 9:45 Break



Performance Appraisal

1. Evaluate the performance of the outsourcing company. Evaluation will be based on the

feedback not only from the higher management but also to the clients. The company has

the discretion to renew or maintain the contract of an outsourcing company or lay off

search from another one if their performance is poor.

2. Set a target to achieve for certain period of time. (+5 on income revenue)

3. Employees shall be appraised by the Manager or designated Supervisor on an annual

basis.

4. Each employee shall have a running evaluation of work habits, strengths and skill levels,

as well.

Employee Name: Date:

Position: Department:

Appraised By: Date Started:

Rating Scale:


5 – Excellent (consistently exceeds standards)

4 – Good (frequently exceeds standards)

3 – Average (generally meets standard)

2 – Below Average (frequently fails to meet standards)

1 – Poor (fails to meet standards)

RATINGS

Cooperation 5 4 3 2 1

1. Willingness to assist coworkers

2. Attitude when work needs to be

repeated

3. Adaptability when schedule must

be changed

4. Willingness to work extra

Attendance and Punctuality


1. Promptness at the start of the work day

2. Attendance record

3. Stays as late as necessary to

complete assignment

Initiative

1. Sees when something needs to be

done and does it

2. Seeks help when needed

3. Demonstrates a "self-starter"

attitude

4. Helps out to achieve the overall

goals of the farm

5. Makes practical, workable

suggestions for improvements

Dependability


1. Can be counted on to carry out

assignments with careful follow-

through and follow-up

2. Meets predetermined targets or

deadlines

3. Can be counted on to overcome

obstacles to meet goals

4. Can be counted on to adapt to

changes as necessary

5. Can be counted on for consistent

performance

6. Is personally accountable for

his/her actions

Attitude


1. Offers assistance willingly

2. Makes a positive contribution to morale

3. Shows sensitivity to and

consideration for others' feelings

4. Accepts constructive criticism positively

5. Shows pride in work

Judgment

Judgement

1. Demonstrates good judgment

in handling routine problems

2. Analyzes decisions before

implementing them

3. Has the ability to work


underpressure

4. Recognizes deficiencies and seeks help when appropriate

Interpersonal Relationships

1. Maintains a positive

relationship with the

management team

2. Maintains a positive

relationship with other

workers

3. Listens effectively

4. Is a team player and

participates with others to

accomplish the taskat hand

Organizational Skills


1. Performs tasks in an organized

and efficient manner

2. Handles multiple activities

simultaneously

3. Makes effective use of time

GANTT CHART


NOVEMBER DECEMBER JANUARY FEBRUARY

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Meet the

Contractor

Technical Meetings

Meeting the

Insurance &

Permits and other

Gov't requirement

permits

Visitation &

Clearing of the Site

Excavation of

Foundation

Construction H H

MARCH APRIL MAY


1 2 3 4 1 2 3 4 1 2 3 4

Furnishing

Landscaping

Installing of Ventilation

Hiring and Training of

Personnel

Promotion(advertising)

Opening of Kabloom

Garden

Service concept

KaBloom Garden Venue is the perfect venue for weddings, debuts, christenings or company

celebrations. Families and friends could also spend quality time together away from the hustle


and bustle of city living. The venue is situated in the garden with walls that can be rolled-up to

give you full view of the Garden area. It is located in San Miguel, Bulacan. The KaBloom

Garden Venue provides the ultimate getaway that would certainly enable the guests to relax and

enjoy the beauty of nature. It captures the natural beauty of a fairytale garden. Upon entering the

garden’s grounds, one is transported to another world. The landscape is filled with blooming

flowers of every color and shape. It is filled with flowering vines, leads to a majestic white

gazebo. On its left it has a pond full of different colored stones and a variety of water plants at

the bottom of playing Japanese koi. On its right it has a mini bar. The fresh air and serene

atmosphere will definitely preserve the solemnity of the ceremony and capture everyone's

attention for years to come. Its front wall is a combination of natural stones, woods, bamboos,

ferns and exotic plants. The lightings are magnificent, superb and romantic at night. The ideal

lighting system at night boasts an aura of elegance and romance for more tasteful guests.

KaBloom Garden Venue gives its guests a wonderful experience during daytime. It also

orchestrates an impressive night time scene. The guests upon arriving are given an attendant who

will personally look after their needs from the time they check-in until they check-out. KaBloom

Garden Venue has created flexible and affordable packages that will allow you to transform your

dream event to reality. It is our goal and commitment to provide our guests with a beautiful and

elegant venue at a very economical cost. We make sure that your day will be remembered for its

fine memories, not the staggering expense that went along with it. With our very affordable but

classy Worry-Free Packages, you need not drain your hard-earned finances.We encourage you to

visit us soon so that you may personally enjoy the beauty of the venue and have your free food

tasting during one of our actual events. We hope Kabloom Garden Venue can be a part in

creating your special memories.

Objectives:

Short term:


To provide a venue which caters different types of events like birthdays, weddings,

christening, anniversary and etc.

To provide excellent customer service

To facilitate, encourage and promote development of the garden venue in the country.

Establish a business identity that speaks of commitment, excellence and above all

customer satisfaction.

Establish a medium sized business enterprise that is recognized by the industry for adding

value to service delivery with core foundations in integrity and affordability.

Long Term:

To be well known in the industry

To open other branch within five year period.

Grow the business by entering into beneficial business ventures.

Never to forget our starting point and reference core principles when heading towards our

destination and goals.

4’Ps

Product


KaBloom offers different services particularly in event or celebrations. It caters birthdays, family

gathering, weddings, christening and etc. We are committed to value the happiness and

satisfaction of our clients who we view as our honored guests by continually improving our

venue’s amenities and our team’s services.

Price

Reasonable and affordable is what it’s all about when talking about the prices. The Kabloom

Company sets a low price to get subscribers to increase sales and market share.

Package A (Grand Wedding Package)

No. of guests Price Event Time Freebies


50 guests P 80,500

P 95,500

Day time

Evening time

Smoke Machine

80 guestsP 105,500

P 125,500

Day time

Evening time

Smoke Machine, Cocktail Bar

100 guests

P 130,500

P 152,500.

Day time

Evening time

Smoke Machine, Cocktail Bar, plus 8-hour use of bridal rooms

120 guestsP 162,500

P 172,500

Day time

Evening time

Smoke Machine, Cocktail Bar, plus 8-hour use of bridal rooms, Canapès (2 servings)

150 guestsP 179,500

P 189,500

Day time

Evening Time

Smoke Machine, Cocktail Bar, plus 10- hour use of bridal rooms, Canapès (5 servings), 1 bottle vintage champagne for the couple

Inclusive: Bride and Groom Photo shoot in the garden, digital photo booths for souvenirs, photo

and video shoots, Video camera men, lights and sound w/technician, 2 layered fondant cake, 120

pictures to choose for wedding album, themed buffet menu of your choice, unlimited bubble

machine, multimedia projector, guestbook.

Package B (Supreme Wedding Package)



50 guests P 53,500

P 63,500

Day time

Evening time

Smoke Machine

80 guests P 65,500

P 71,500.

Day time

Evening time

Smoke Machine,

100 guests P 79,500

P 86,500

Day time

Evening time


120 guests P 93,500

P 86,500

Day time

Evening time

Smoke Machine, Cocktail Bar, plus 8-hour use of bridal rooms,

150 guestsP 108,500

P 118,500

Day time

Evening Time

Smoke Machine, Cocktail Bar, plus 10- hour use of bridal rooms, 1 bottle champagne for the couple

Inclusive: Use of KGV for 6 hrs, photo shoot at the garden, guestbook, lights & sound w/

technician, bubble machine, 20 pages magazine type album, multimedia projector, professional

videographer/cameramen, digital photographer, themes buffet menu of choice.

Package C (Premium Wedding Package) length - 4 hours max



50 guests P 47,500

P 57,500

Day time

Evening time

Smoke Machine

80 guestsP 63,500

P 70,500

Day time

Evening time

Smoke Machine,

100 guests P 75,500

P 81,500

Day time

Evening time


120 guests P 87,500

P 95,500

Day time

Evening time

Smoke Machine, Cocktail Bar, plus 8-hour use of bridal rooms,

150 guestsP 100,500

P 115,500

Day time

Evening Time

Smoke Machine, Cocktail Bar, plus 8- hour use of bridal rooms

Inclusive: Use of KGV for 4 hours, photo shoot in the garden, lights and sound w/technicians,

multimedia projector, videographer, digital photographer, guestbook, 20 pages magazine type

album, themed buffet menu of your choice.

Package A (Grand Debut Package)



50 guests P 66, 500 Day time Smoke Machine, Cocktail Bar

80 guests P 78, 500 Day time Smoke Machine, Cocktail Bar

100 guests P 86,500 Day time Smoke Machine, Cocktail Bar, Unlimited Photo booth

120 guests P 93, 500 Day time Smoke Machine, Cocktail Bar, Unlimited Photo booth

150 guests P 103,500 Day time Smoke Machine, Cocktail Bar, Unlimited Photo booth, Canapés (2 servings)

Inclusive: complementary use of debutants room for 4hrs, use of KGV for 5 hours, photoshoot

at the garden, 3 layered fondant cake, photography and videography package, 35 pages 8x10

hardbound album, professional photographer and videographer, 130 pieces chosen pictures for

album, lights and sound w/technicians, multimedia projector, debutante and mother hair and

makeup w/retouch, themed buffet menu of choice.

Package B (Supreme Debut Package)



50 guests P 55, 500 Day time Smoke Machine


100 guests P 75,500 Day time Smoke Machine

120 guests P 82, 500 Day time Smoke Machine, Cocktail

Bar

150 guestsP 90,500 Day time Smoke Machine, Cocktail

Bar, Unlimited Photo booth

Inclusive: 3 layered fondant cake, complementary use of debutante room for 3 hours, use of

KGV for 4hrs, lights and sound w/ technicians, video and photography package, professional

photographer and videographer, 100 pieces to choose for album, themed menu buffet of choice.

Package C (Premium Debut Package)No. of guests Price Event Time Freebies




100 guests P 60,500 Day time Smoke Machine

120 guests P 74, 500 Day time Smoke Machine, Cocktail

Bar

150 guestsP 85,500 Day time Smoke Machine, Cocktail

Bar

Inclusive: 3 layered fondant cake, complementary use of debutante room for 2 hours, use of

KGV for 4hrs, lights and sound w/ technicians, photography and videography package,

professional photographer and videographer, themed menu buffet of choice.

Parties: (reunions, birthday party)

Php 340.00 per head - Daytime


Php 550.00 per head - Evening

Minimum of 30pax max of 50pax (plated style menu)

Inclusive: use of KGV for 3hrs, use of garden for pictorial on the event, 2-tier satellite cake, P.A

system( Basic Speaker, 1 microphone, player) themed plated menu of your choice.

Kiddie parties

30 adults 20 kids - Php 27,500.00

40 adults 30 kids - Php 35,500.00

50 adults 40 kids - Php 47,500.00

60 adults 50 kids - Php 55,500.00

Inclusive: use of KGV for 4 hrs, Class A party host and Magician w/ puppet show, balloon

twisting, games, balloons, balloon entrance arch.

Others:

Cocktail Bar - 6hrs (Php 5,200.00)

Photo booth (Php 3,000.00)

Canapès (per serving Php 4,300.00)

Rooms - 3hrs (Php 6,000.00)

Place


San Miguel, Bulacan is a first class, urban municipality located in the third district of

the province of Bulacan, Philippines. It was the 2nd largest municipality (area) in Bulacan and

also known as the "Vigan of Bulacan" due to the ancestral houses builds during the Spanish Era.

According to the latest census, it has a population of 161,690people.An Miguel, Bulacan is host

to some of the most charming wedding venues where couples and their guests can enjoy the

ambience of scenic outdoors without having to forego the comforts of modern conveniences, a

celebration without the rain, mud and other hassles that often come with traditional outdoor

destinations.

Promotion

Kabloom Flower Farm used more of outdoor advertising such as by using postern as their

medium posters about the venue hung on a few lamp posts along the roads in town area and at

the venue itself. In effort to create awareness about this venue they advertised in an online

network that acts as a platform to connect and share with the people in your life (Facebook). An

account was set up and it contained information about the garden venue

5 M’s

http://en.wikipedia.org/wiki/Philippines

http://en.wikipedia.org/wiki/Bulacan

http://en.wikipedia.org/wiki/Philippine_province

http://en.wikipedia.org/wiki/Philippine_municipality


Manpower

In order our business to be successful, the researchers aim to provide a service of excellence by

having well trained and skilled employees. They will be required to join continues seminars

where the employees will gain new knowledge on how to cater the changing customers’ needs

and wants. The employees must have knowledge about the business, the professional

qualifications and required set of skills by the management like having a bachelor degree and

hospitality management related to customer service. They must have the experience, Strong

written and verbal communication, interpersonal and customer-service skills, Ability to work

accurately with or without interruptions, to meet deadlines, Good organizational time

management, customer service and problem-solving skills, ability to work accurately and meet

deadlines with frequent interruptions, Ability to exercise flexibility, initiative and the ability to

work well independently as well as part of a team.

Market

KaBloom’s main target market is the event organizers who will find KaBloom as the perfect

place for their event. KaBloom Garden Venue offers an ambiance that entice a touch of nature

that people will like and adore.

Money

In order to put-up a business; it must have the enough capital and resources. We, the researchers,

will take the risk in putting up a Garden Venue because it has the potential to be profitable since

this business is a growing field in the industry. The researchers will make sure that every

decisions and actions they are bound to take is for the good of the business and to have a high

quality service of excellence for the customers.

Management


KaBloom Garden Venue will operate seven days a week. The working hour is from 7am to 5pm.

KaBloom will be regulating rules and policies that employees should always come on time and

must have their proper uniform.

Method of Execution

In order KaBloom to be known in the public, the researchers will advertise it through website,

facebook, twitter, leaflets or flyers. And also with the help of the people’s word of mouth.

Vision

"To become the most sought after venue for celebrations where overwhelming happiness is a

standard experience."

Mission

“To make our clients and their guests happy is our ultimate goal. We are committed to value the

happiness and satisfaction of our clients who we view as our honored guests by continually

improving our venue’s amenities and our team’s services. We aim to establish an enthusiastic

working environment among team members and to yield optimistic profits for future growth.”

Benefits

As we are included in the service sector in the event industry, we provide a quality service that

satisfies the every unique taste of our customers. We don’t just offer an event venue but also

offers benefits which include catering services, designing the venue itself and floral decorations

that customers would wish to have or create. Adding to this statement, we offer all inclusive

party plan packages for our clients to minimize problems which they usually encounter in

planning their dream event.

Company Profile/Logo


Our business came up with this logo because we believed that it can reflect and represent our

main business essence thoroughly.

Location


Location is one of the major factors to be considered in starting up a business. It must be assured

that it is accessible to the target market. If location is later found to be incompatible to the

situation as to give consideration to its target market.

How to get there?


By Private Vehicle:

By Car from Pampanga:

NLEX Dau Tollgate, NLEX Angeles City Tollgate, or NLEX San Fernando City Tollgate

towards Pulilan; McArthur Highway via Angeles or San Fernando City towards Calumpit.

By Car from Manila:

Take the northbound EDSA highway and then turn right to enter NLEX (North Luzon Express

Way). Exit at Sta. Rita and then keep going straight along until San Miguel, Bulacan (about 40

km).

By public transport:

A number of bus stations in Cubao, Quezon City or Pasay City have trips going to Cabanatuan.

Take any of these buses and go down Barangay Camias, San Miguel, Bulacan. Make sure you

tell the driver you’re going down Barangay Camias lest it speeds past towards Cabanatuan as not

too many commuters go down this locale.

By Bus

Baliuag Transit (majority of Bulacan routes). Terminals: Cubao, Divisoria, Grace Park and

Ayala Park Square II. German Espiritu Liner (Bocaue-Balagtas). Royal Eagle Transit and Five

Star Buses (Bulacan-to-Cagayan)

By Fx Taxi:

From SM City North & Farmers Plaza, Cubao: alonog EDSA Cubao; and Rizal Avenue,

Caloocan City. FX Taxi from Pampanga: SM Pampanga, San Fernando City.

Production Process


Search for client.

The outsourcing company regarding in the advertising and promotion in order to

attract the clients.

Once the client already book in our event place, the owners will conduct a meeting on how to assess the cost to be incurred to the said party for occasion most especially the cost of the services to be

outsource.

Preparation and organizing the said party or occasion based on the client’s

perspective.

Last, the company will bill the client stating the amount and terms of

condition of the payment.


Raw materials

Container Vans - Php135,000 x 6 = Php810,000.00

Ecological concrete Slabs - Php110,000

Wool Bricks - Php45,000.00

Solar Tiles - Php75,000.00

Solar Panels - Php150,000.00

Fiber Cement - Php73,000.00

Sustainable Concrete (wallings) - Php70,000.00

Paper Insulation Panels - Php40,000.00

Bamboo Flooring - Php55,000.00

Low VOC paint - 20,000.00

Triple-glazed windows - Php35,000.00

Tempered Glass Front Door - Php15,000.00

Factory machinery and equipment


Equipment Description Price Quantity Total Amount

Lawn Mowers AriensLawn Mowers is a machine that uses a revolving blade or blades to cut a lawn at an even height.

P 9,500 1pc P 9,500

Wheelbarrow Wheelbarrow & yard carts is a small hand-propelled vehicle, usually with just one wheel, designed to be pushed and guided by a single person using two handles to the rear.

P 2,500 2pcs P 5,000

Garden Shears Pruner Garden Shears are used in the garden to prune, snip, trim and shape the plants and flowers you keep.

P 900 2pcs P 1,800

Sprayer for PesticidesWilcon depot Sprayer for PesticidesA device that mixed with different chemicals to kill insects.

P 3,500 1pc P 3,500

http://en.wikipedia.org/wiki/Wheel


CCTV Camera Gilmore CCTV CameraThey are used in schools, businesses and some other premises in order to monitor the activities taking place.

P 600 4pcs P 2,400

Fire Alarm Cd r king Fire Alarmis designed to detect the unwanted presence of fire by monitoring environmental changes associated with combustion.

P2, 800 2pcs P 5,600

Total P 21,250

Office supplies and Office equipment

http://en.wikipedia.org/wiki/Combustion

http://en.wikipedia.org/wiki/Fire


Equipment Description Price QuantityTotal

Amount

Tape (dispenser) A tape dispenser is an object that holds a roll of tape and has a mechanism on one end to shear the tape.

P 25.00 3pcs P 75.00

Paper clip holder Paper clip holders are small transparent boxes with a magnet rim with an opening at the top on them

P 15.00 3boxes P 45.00

RulerA straight strip or cylinder of plastic, wood, metal, or other rigid material, typically marked at regular intervals

P 5.00 2pcs P 10.00

Paper clip A paper clip is a

small piece of wire

that holds pieces of

paper together.

P 20.00 5boxes P 100.00

Stapler A paper clip keeps papers together temporarily, but if you want to do it permanently you should use a stapler.

P 70.00 8pcs P 560.00

Scissors


When you need to cut paper or other objects you should use scissors

P 25.00 4pcs P 100.00

Calculator A calculator is a

small electronic

device that helps you

to solve math

problems.

P 150.00 4pcs P 600.00

Business Cards Business cards are

small pieces of card

with your name and

contact information

written on them.

P200.00 3boxes P 600.00

Calendar A calendar has all the days of the month in it so that you know what day it is today.

P 450.00 3pcs P 1 350

Correction fluid It is a liquid that you can put on paper to


cover a mistake and then you can write over it again.

P 30.00 6pcs P 180.00

Carbon paper Carbon paper is a type of blue paper that you put between two pieces of normal paper.

P 45.00 4packs P 180.00

Computer A computer is normally the most important tool in an office.

P 25,000 3pcs P 75 000.00

Laptop

A laptop is a type of portable computer that is smaller and can be carried and used in different places.

P 15,000 2pcs P 30 000.00

Masking tape Masking tape is normally a light brown colored tape that is not very sticky and only holds things up for a short time.

P 20.00 5pcs P 100.00

Glue Glue is an adhesive that sticks two objects together. Be


careful when you use it not to stick your fingers together.

P 12.00 7pcs P 84.00

Glue stick A glue stick is when the glue is not in liquid form but is a soft solid. It is easier to spread a glue stick than normal glue, and normally less messy.

P 10.00 4pcs P 40.00

Envelope One way is to write on regular paper and put it inside of an envelope. Nowadays most people use a computer and send an e-mail.

P 12.00 50pcs P 600.00

File cabinet

A file cabinet is a large piece of furniture designed specifically to hold stacks of paper.

P 3 200 4pcs P 12 800.00

DeskOther important furniture in an office includes the desk where you write and have your computer.

P 4 500 3pcs P 13 500.00

Whiteboard There is usually a whiteboard in an


office where you can write notes or messages for all to see.

P 4 785 00 1pc P 4 785 00

Fax machine A fax machine takes a piece of paper, copies it and then sends the image over a phone line to another fax machine in a different office. At the other end the image is copied onto another piece of paper for them to be read.

P 1 500 1pc P 1 500

Printer A printer allows for information from the computer to be printed onto a piece of paper.

P 4 200 1pc P 4 200

Rubber band A rubber band is a circular piece of rubber that stretches and holds things together, or closes a bag.

P 20.00 3boxes P 60.00

Swivel chair When you are bored at work and don't want to be productive take a break and spin

P 1 699.00 4pcs P 6 796.00


around in your swivel chair.

Trash can Also, try throwing balls of paper into the wastepaper basket or trash can.

P 250.00 3pcs P 750.00

Pen An instrument for writing or drawing with ink, typically consisting of a metal nib or ball, or a nylon tip, fitted into a metal.

P 40.00 4boxes P 160.00

Marker A marker pen, marking pen, felt-tip pen, or marker, is a pen which has its own ink-source, and usually a tip made of a porous

P 25.00 8pcs P 200.00

Total amount: P 154,375.00

Utilities

Electricity


It is one of the primary utility requirements of a venue place. Kabloom Garden Venue will

greatly need this for its proper and smooth operations and for the business to carry out their

special features such as the sound system for the event. This will also set the atmosphere of the

event for its proper lighting and ambience.

Water Supply

As the restaurant executes its operations, it needs a good water supply in order forthem to

continuously do their job and tasks. A good water supply can able them to perform tasks such as

cleansing the raw materials, as an ingredients to the dishes and cleansing of the kitchen utensils,

machines, and equipment, and the overall store to ensure safety of the customers.

Telecommunications

Telecommunications is a form of communication that is said to be indispensable to the duration

of a business of, as one of newest in the market, need these so-called telecommunications in

order to have a clear and proper negotiation with suppliers and especially with the customers

regarding their feedbacks, suggestions, recommendation and other customer concerns that can

might help and contribute to the business growth, development and profitability.

Quality and safety measures

Safety Measures

Security is fundamentally important across all walks of life to ensure the overall safety and

possessions of all individuals are comprehensively protected. It is the responsibility of every

company to provide a safe working environment for all those who work for it. In addition,

there should also be some basic security measures implemented to safeguard equipment and

other valuable items in the office.

Business Security Cameras

Surveillance devices are becoming increasingly effective to safeguard business premises and

especially for bigger offices a CCTV monitoring devices can prove effective in keeping track of


activities on the premises. It can prevent burglary and reduce the chances of intruders entering in

a company. And also you can protect your business from thieves and unavoidable accidents like

fire.

Fire Alarm System

Fire alarm systems keep you safe in the event of a fire and save the life of individuals as well as

protect physical property of the business. Alarm systems provide notice to at least the building

occupants and usually transmit a signal to a staffed monitoring station either on or off site.

Fire Extinguisher

Fire Extinguisher is important to tackle fire in case of emergencies. It is the immediate defense

option against a small fire occurring in a company.

Fire Sprinkler System

A fire sprinkler system is an active fire protection measure, consisting of a water supply system,

providing adequate pressure and flow rate to a water distribution piping system. Fire sprinklers

can prevent death and damages caused by fires and it extinguish fires directly in one room to

prevent the spread of flames throughout the other areas.

Generator

A generator is a provider of power. It might be used a back-up system or as a way of converting

power.

Emergency Exit

http://en.wikipedia.org/wiki/Active_fire_protection

http://www.wpfireprotection.com/

http://www.carcarecn.com/productlist.asp?sort_id=124


An emergency exit in a structure is a special exit for emergencies such as a fire for faster

evacuation; while it also provides an alternative if the route to the regular exit is blocked by fire,

etc.

Gardening equipment safety

Use gardening equipment with safety devices, such as safety guards

Comply with the manufacturer’s instructions on proper use of the equipment.

Check your equipment regularly to make sure it’s in good working order.

Clean your equipment regularly.

Wear safety goggles when you use line trimmers (such as whipper snippers) – they are a

common cause of gardening-related eye injuries.

Use the right tool for the task and make sure it is the right sized tool for you.

Always wear gardening gloves to protect your hands against cuts, soil, insect bites and

skin irritants. Leather gloves offer protection against puncture injuries from thorns and

bites.

Layout


Introduction


As we all know, our country is at the rising stage. This is mainly because of the numerous

business establishments which are being put up, that are why we plan to have an event place. The

event industry is one of the emerging sectors with a promising future. The industry has

developed a huge help to our country’s economy. Nowadays, there is almost an event for

anything imaginable. We all know that most of the people wanted a unique way to celebrate

life’s occasion. People will look for a place that will cater high quality of service to satisfy their

needs such places like Pasio Ibarra, Oasis, and Secret Garden etc. Event place continuing to grow

in a positive direction with more power and strength and it is going towards a goal of excellence

among other service sectors too.

Market Overview

For the business to succeed, it should be given time and effort. The proponent of an event

business such as Kabloom Garden Venue must possess the needed creativity so as to be able to

provide quality service to its customers. The satisfaction of the needs and wants of its customers

or target market must be the main objective of the proposed business. Our main priority is to

provide better value for reasonable rates for weddings, debuts, baptismal and all kinds of parties.

Kabloom envisioned to provide guests an exclusive, beautifully set-up venue, and, together with

accredited suppliers, an array of various and never-ending upgrading of amenities for our clients

to choose from such as flowers, cakes, photo and video services, souvenirs, event hosting, which

also offers affordable and hassle-free packages to meet the highest expectations and value for

money.

Market Segmentation


Upper Class Market- These people have very discriminating tasks. They usually spend a lot

and everything must be grandiose. We included them because most of the time, people like them

are looking for places which is not that expensive and intend to beautify the place with their own

design team. Other times they wanted to rent a place for family gatherings and reunions.

Middle class Market- Because of the location in San Miguel, Bulacan, most of the ideal market

here are the ones who are in a stable economic status in the society. Most of the event places

found in Metro Manila is very costly. In Kabloom garden venue, the prices are very reasonable

and affordable and packages to choose from.

Lower Class – is the target market since they only purchase the basic necessities / packages.

They often have birthday parties or even reunion as their usual event.

Target Markets

Middle Class; 60%

Upper Class; 30%Lower Class; 10%

Middle Class Upper Class Lower Class


The Corporate Market

We will use the term corporate to include not only companies but also charities and nonprofit

organizations. All these entities use special events to reach their target markets and to increase

their visibility in the community. In fact, special events have become increasingly important as

competition forces organizations to look for new ways to get their messages across to consumers

or contributors. Companies host trade shows, conventions, company picnics, holiday parties, and

meetings for staff members, board members, or stockholders. There is a huge market for these

types of events.

The Social Market

Social events include weddings, birthdays, anniversary parties, bar and bat mitzvahs, sweet 16

parties, children’s parties, reunions, etc. You may decide to handle all these events or to

specialize in one or more of them. Most people who employ event planners for these types of

parties are in the middle- to upper-income levels and have some spare income but no spare time.

Promotional Activities


Word of Mouth

The first place to start is with the members and supporters. Information spreads easily through

people talking with each other. Individuals are more likely to attend an event if their friend is

going and speaks highly of it. It is important to make your events place sound interesting and

unique when talking about it with others so that they will in turn pass the information along and

get more people to want to come to the competition.

Social Networking Sites

Social networking websites are one of the best ways to promote to people. YouTube, Twitter,

Facebook, Instagram amongst hundreds of other sites are easy ways to generate a lot of buzz

quickly. Plus, promoting your event via this outlet is generally free or low cost, so not only will

you be able to publicize your event quickly, but cheaply as well. We will use Twitter and

Facebook as our official website to target our attendees and identify them. We will follow our

target attendees and start a dialogue to promote the objectives and goals of our event. We

will send out invitations and teasers to build up on our event. We will create an event page

where people can access and know about the event.

Discounts


Discounts of 30-40% for peak season

Wedding Anniversary

Free 3 layer fondant cake and serenade.

For Senior Celebrants (wedding anniversary) - Free 3 minutes fireworks display and serenade

Anniversary for company

50% discount on Event venue

5 minutes fireworks display

Free 50 pieces of invitation/ souvenir

30% on catering

Swot Analysis


Strengths:

Excellent Service

KaBloom Excellent customer service to a customer is one of the company’s top strengths, giving

solutions to a customer's problems in an appropriate and accurate manner.

Good relationship with customers

The company’s interactions with current and future customers involves using technology to

organize, automate, and synchronize the sales, marketing through numbers of ways like using

smart phones, websites, social networking sites etc., also involves the customer service,

and technical support.

Successful Marketing Strategy

In order for KaBloom marketing strategy to be successful, it must be multi-faceted, realistic and

implemented consistently over time. The messaging should be focused on developing awareness

of the services being offered to customers and on building trust around that customer. KaBloom

was able to detail specific activities the company intends to undertake.

Weaknesses:

Insufficient budget/lack of funds

A situation where The company’s account does not have enough money to cover a payment,

example when KaBloom wasn’t able to reach the quota of the month. KaBloom must have

enough account to pay the check or debts.

Weak Image

Garden Venues was not yet recognizable by the social public. Only few has the idea of it, and

considers Garden venues as a place for their events.

Customer’s dissatisfaction with design

http://en.wikipedia.org/wiki/Technical_support

http://en.wikipedia.org/wiki/Customer_service

http://en.wikipedia.org/wiki/Marketing

http://en.wikipedia.org/wiki/Sales

http://en.wikipedia.org/wiki/Customers


Company’s professionalism and value held steady increasing in importance. This may be

because competitors’ offers more clean facilities and beautiful interiors and exteriors. KaBloom

Garden Venue tends to be smaller and simpler, so there are fewer clients to serve.

Opportunities:

Similar products on the market are not reliable or are more expensive

KaBloom Garden Venue offers Packages and affordable prices that most Garden Venues offers

higher prices.

Loyal Customers

KaBloom Garden Venue builds customer loyalty by treating people how they want to be treated.

It is through keeping in touch with customers using email marketing, thank you cards and more,

treating the company’s team well so they treat the customers well. Etc.

Customer Demand

The number of units that a customer is requiring in a certain time period was able to provide by

the company. Like when problems are arising due to weather conditions, the place is convertible.

Threats:

Competitors have a similar theme

It’s not impossible for KaBloom Garden Venue to have competitors which offers similar themes.

Competitors have launched a new advertising campaign

When competitors launched a new advertising campaign customers might be attracted to try and

patronize them.

Unpredicted weather

Unpredicted weather conditions might ruin the entire event.

Distribution channels


Industry Analysis


Events Industry

As the event management industry grows and consolidates worldwide, event management

associations play an increasingly significant role in professional support to the industry and its

managers. Event management associations provide newcomers and existing practitioners with

the necessary skills to ensure the continued growth and success of event management

professionals. The paper explores the services that venues could offer to their customers. While

there is a growing interest in the concept of services, especially in the tourism industry.

Changing trends in event planning

Eco-friendly

Sustainability measures are not a new concept to the MICE industry but the demand is

increasing. In this planner’s survey, 45% voted practices as “somewhat important” while

selecting the venue whereas 18% said it is “extremely important”.

Site and Location

Mostly it is believed that for planners, budget should be the first parameter while selecting the

venues but, surprisingly, planners showed confidence on “location” as the prime factor. Also,

almost 34% of the planners were convinced that more than half their meetings would be national

gatherings and 30% responded that they are expecting their meetings to take place in local

markets.

Culinary offerings

Results of the survey shows cooking itineraries and its quality matters a lot while selecting the

event spot. 30% of the planners in the survey said it is an ‘extremely important’ parameter while

more than 78% voted as an ‘important part’ of their selection process. Furthermore, restaurants

and hotels generally mention executive chef’s name with restaurants to attract more business but

this survey revealed that 90% planners actually they don’t give much importance to those

signboards.


Team building activity option

It has been reported that planners often conduct team building projects and therefore more than

55% of the responders answered as adventure/active options were the greatest interest.

Social Networking

Nearly 50% of the planners responded that social media as an integral part of their event

planning. Most of them also go through reviews available in the internet before deciding on a

hotel or resort for their events.

Innovation and Technology

Increasing demand of automation pushing this trend upward as many meeting planners (more

than 36%) realizing that technology such as streaming media, web conferencing , A/V

equipments, could computing etc. became an integral part of their daily business.

Market Risks

http://www.bedouk.com/news/social-media-and-its-best-business-practices.108776

http://www.bedouk.com/news/team-building-events-require-different-arrangements.108839


Market Risks are the potential problems that may occur in the business which may lead to

failure. Risk management takes place, it is a process through which the companies control their

level of risks of their business and identifying the key elements of an effective risk management

programs through policy, procedures and standards. Risk management is an important aspect to

most of the businesses. There are numerous examples of accidents/incidents occurring within the

events industry on a daily basis. The numerous incidents of accidents in a business is preventable

by addressing standard operations. It can be done through identifying the risks and adapting

plans to mitigate it. By developing and implementing management plans in order to ward off any

potential ill effects on the perceived negligence. The following is as perceived incidents that may

arise:

The Competitive price of the competitors

Many marketing managers regularly consider the features of the product they must to offer with

their customers and how it should it be priced. These decisions need to consider not only what

the customer wants, but also how competitors will act. Pricing the products is very important

because customers will prefer prices they can afford. A new competitor in the market can change

the product trends and prices.

Unexpected change of weather

Weather is a very important part in holding any kind of events. Weather could make or ruin the

entire event, so what if an unexpected weather may arise to the day of the most important event?

How will it be solve? Therefore planning strategies on how to make the events place adapt to an

unexpected weather change should take place. The events place must easily be convertible and

prepared of the possible weather.

Last minute change of mind of the clients

It takes time to plan a beautiful event. Many aspects should be included in the preparation

process like the catering, video and photography the sound systems, lights and many other tools


needed to organize an event. A last minute change of mind of the client may change every single

detail that has been planned already.

Conflict on the schedule

The venue cannot accommodate two customers at the same time. There must be different

schedules on when the event will be held.

Carrying capacity of the Venue

The unexpected arrival of guests cannot be prevented at all times. Guests may always exceed in

numbers. The number of guests that can be accommodated to the venue must have an allowance

number.


Government

Every business establishment will be of great help for the growth and development of the

Philippine economy. It is a well-known fact that tourism is a sector that can contribute to the

economic growth of a region. Moreover, tourism produces social benefits to the region medium-

sized enterprises development, creation of new jobs for the unemployed people. It will definitely

contribute additional earnings to our government by means of paying right taxes. It will help to

lift our industry in terms of tourism by attracting large, corporate investors. Also tourism can

positively contribute to the maintenance of a natural environment by protecting, creating or

maintaining national parks or other protected areas.

Customers

The business will provide job opportunities to many individuals most especially to those people

who have great passion in food preparation. Customer satisfaction matters. As an event place we want

our customers to be satisfied with the service we offer. We want them to trust our service and

build a customer engagement. By having a good relationship with customers it will help to boost

our industry and by giving high quality of service maybe the customer will recommend it to

others. Understanding and fostering key relationships can create short and long-term value in

customer loyalty and marketplace alliances.

Community

Kabloom garden Venue will be sensitive enough to our environment by means of assuring that the processes

involve in the business operations will be environmental friendly. The business will provide job

opportunities to many individuals most especially to those people who have great passion in event

preparation. In every community, public events and ceremonies serve an important function in

helping individuals, groups and families to interact and celebrate. Events place has become part

of modern life, in both urban and rural settings; there is an expectation that events will be

enjoyable, well organized and safe. Well run, successful public events can provide a range of

social, economic and cultural benefits to the community. Events should be properly organized

and managed, to give logical steps and processes involved in organizing events, to open the eyes


of event organizers towards the economic impact and other impacts of events on their host

community and to assess more possible ways of achieving more economical gains from event

hosting for a host community.


Executive Summary

Types of Business

Kabloom garden venue is a partnership form of business ownership which will handle themanagement

of the business. As the owner of this establishment we’re not just contributing a capital money

but also we a lot device.

Market Summary

The market projection of this business is based on the surveys conducted and other related

information gathered within San Miguel Bulacan. Our marketing strategy is based on our

promotions like social networking, transportation advertisement, tarpaulins and fliers. This study

is feasible because our target populations are willing and capable of availing our services.

Technical Summary

The service that we are going to offer is all inclusive service that the customer will not be stress

in preparing their event. We cater different kind of celebrations like weddings, birthdays, debut,

reunion, baptismal and many others. Machineries and equipment were enumerated as well as

other supplies with their corresponding cost. The project is feasible based on the different aspect

that we consider in operating this business.

Management Summary

There is a store manager who is over all in charged for the day-to-day operation of the business.

At the present, the business has the total of 13 employees and as the business grows new

employees will be hired for the minor business operation. Through an organized organizational

structure, there will be asmooth operation of the business and also based on the technical of the

managers, therefore, this business is feasible in this aspect.


Financial Statement

The initial investment of Kabloom Garden Venue is P 5,000,000.00 which came from

thepartner’s contribution to establish this business. We haven’t utilized it all because we decided

to invest a loan in the bank amounting Php2million. On our first year operation we had the total

expense of Php 1.2M. Therefore, our financial study is feasible.


Name:___________________

Female Male

Instruction: Check the box of your preferred answer. Thank you :)

1. Age:

17 below

18-25

26-35

36-50

50 above

2. Are you:

Student

Single

Married

Worker

Retiree

3. What type of event venue do you usually celebrate that requires venue other than your

home?

Wedding

Debut

Baptismal

Reunions

Others: _______________


4. What is your basis in choosing an event place?

Size

Accessibility

Ambiance of the place

Affordable price

Others: _______________

5. What type of venue do you prefer?

In-door (enclosed venue)

Beach front

Garden venue

Restaurant

Others: _______________

6. In what area do you prefer the venue to be located?

Within the municipality (San Miguel, Bulacan)

Anywhere in Bulacan

Outside Bulacan

Others: _______________

7. What facilities/equipment do you expect to be included in the in the venue?

Facilities Equipment

Conference hall Sound system

Private bed rooms Smoke or bubble machine

Swimming pools Multimedia system

Others: _____________ Others: _____________


8. What is your preferred price for an event?

50,000-65,000

70,000-95,000

100,000-120,000

130,000-150,000

Others: _____________

What freebies do you prefer to be included in the event?

___________________________________________________________


We conducted a survey with regards to this business plan. 25 respondents from Metro Manila

and 25 from Bulacan. We based our computation by the total answers of each category multiply

by 100% then we divided it into the total number of respondents. The following charts indicated

below were the results of the survey we had conducted:

20%

50%

14%

8%

8%

Age

17 below

18-25

26-35

36-50

50 below

1. The total age of 17 below are eight percent, 18-25 years old were also eight percent, 26-

25 years old are fifty percent, while 26-35 years old are seven percent and 50 years old

and above are four percent.


40%

16%

14%

22%

8%

Status

Student

Single

Married

Worker

Retiree

2. The total percent of students respondents are forty, sixteen percent single respondents,

fourteen percent married respondents, twenty two percent worker respondents and forty

percent retiree respondents.


44%

36%

4%

16%

What type of event venue do you usually celebrate that requires venue other than your home?

Wedding

Debut

Baptismal

Reunions

3. The type of event venue that respondents usually celebrates which requiring other venue

than home according to the respondents, forty four percent for the wedding, thirty six

percent debut respondents, four percent for baptismal, and 16 percent for the reunions.


8%

16%

42%

34%

What is your basis in choosing an event?

Size

Accessibility

Ambiance of the place

Affordable Price

4. Eight percent of the respondents consider size as their basis in choosing an events place,

sixteen percent for accessibility, forty two percent for the ambiance of the place and thirty four

percent respondents consider price as their basis in choosing an events place.


26%

20%

42%

12%

What type of venue do you prefer?

In door (enclosed venue)

Beach front

Garden Venue

Restaurant

other

5. Twenty six percent of the respondents chose indoor venue as their preference of a type of an

event, twenty percent for the beach front, forty two percent for the garden venue and twelve

percent for the restaurant.


20%

38%

In what area do you prefer the venue to be located?

Within the Municipality (San Miguel Bulacan)

Anywhere in Bulacan

Outside Bulacan

Others

5. The total number of respondents who prefer their venue located within the municipality is

forty two percent, twenty percent for anywhere in Bulacan and thirty eight percent in

outside Bulacan.


24%

56%

What facilities do you expect to be included in the in the venue?

Conference Hall

Bedrooms

Swimming pools

Others

6. The facilities/equipment respondents expected to be included in the in the venue is

twenty four percent for the conference hall, twenty percent respondents the bedrooms and

fifty six percent for the swimming pools.


16%

14%

52%

18%

What facilities/equipment do you expect to be included in the in the venue?

Sound System

Smoke or Bubble Machine

Multimedia machine

Others

7. The facilities/equipment respondents expected to be included in the in the venue is

sixteen percent for the sound system, fourteen percent for the smoke or bubble machine,

fifty two percent for the multimedia machine and eighteen percent for other

facilities/equipments respondents expected to see on a venue.


70%

14%

10%

6%

What is your preferred price for an event?

50,000 - 65,000

70,000 - 95, 000

100,000 - 120,000

130,000 - 150, 000

other

8. The respondent’s preferred price for an event is a total of seventy percent for P 50,000-65,000,

fourteen percent for P 70,000-95,000, six percent for P 130,000-150,000 and ten percent for

100,000-120,000.

Kabloom Garden Venue

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Transcript of Kabloom Garden Venue