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Presentation created by Shawn McGowan from for Social Media Breakfast Maine (SMBME) on the topic of Using Social Media for Recruiting, Hiring and Job Searching. 6/29/10

Transcript of and Social Media

  • 1. Social Media and By: Shawn McGowan

2. Who is

  • ( JiUS ) HQ is here in Westbrook
  • We are the owner and operator of state-specific job boards inMaine, New Hampshire, Vermont, and Rhode Island.
  • We are a wholly-owned subsidiary of the Journal Register Company (JRC) out of Yardley, PA.
  • We offer:
    • A simple and cost-effective tool for companies to advertise open positions, market and brand their employment to find the best talent in their local area
    • A variety of recruitment services including resume database , background checks, salary analysis, and much more
    • Access to a powerful suite of tools for job seekers to use free of charge.

3. Who is Shawn McGowan?

  • Relationships and trust. This is the bedrock of life. -Mukesh Ambani
  • "You can get everything you want in lifeby helping people get what they need - Zig Zeiglar
  • Be candid with everyone Jack Welch
  • Trust Agents care about the people in the equation. They work to grow relationships that eventually influence peoples experience with an organization. Chris Brogan

4. So how is using social media?

  • Our company hopes to influence decisions of job seekers & companies using social media by:
    • Providing Content Were a valuable source of information in our field
    • Being present Were human! Were listening. Lets talk!
    • Sharing We appreciate that you recommend us to others

5. Providing Content

  • Content developed internally by our staff and a panel of contributors for our monthly newsletter
  • (changing to a company blog format very soon)

6. Providing Content

  • Content from other HR and career related sources from alerts, blogs, news sites & aggregators like:

7. Job Seeker Content

  • Helpful content viaTwitter, Facebook,LinkedIn
  • Interview
  • Job Search
  • Resume
  • Cover Letter
  • Salary
  • Transition
  • Tools (ours and others)

8. Employer Content

  • Helpful content viaLinkedIn, Twitter,Facebook
  • News
  • Press releases
  • Compensation & Benefits
  • HR Strategy
  • Recruiting & Staffing advice
  • Retention
  • Tools (ours and others)

9. Content both sides can benefit from

  • Monthly Jobs Report videos , learn more about employment trends as we see them, and find out how your company can sponsor these updates
  • News updatesof any enhancements to our site, special promotions, and/or technical issues
  • Links to events : Listings of local B2B expos, job fairs, and other pertinent events that we host or attend
  • Surveysand polls that will help us to better serve our customers, users, and communities
  • Featured employersto watch. Your company can be featured here - find out how!

10. Being Present

  • Reputation managementvia RSS listening station (Google Reader, Social Mention, Hootsuite, others)
  • Discussions onLinkedIn groups
  • Facebook comments, wall posts, discussions,Trolls!
    • Customer Service:Reply, comment or DM us on customer service matters, site suggestions, questions or comments
    • We are listening!Comment and interact with us, let us know what you think of our newsletter/blog articles, join a discussion, give us some feedback, and let us know how we can best serve you

11. Sharing

  • Share thisbuttons on each job on our site make it easy to spread the word about open positions to any network
  • Shareretweetorreshareothers often
  • Thank everyonefor sharing our content and try to return the favor

12. Helping others helps us too

  • Our business goals are to drive site traffic and sales leads, increase job seeker registrations, and generate referral business by way of testimonials, recommendations, and word of mouth/mouse.
  • Marketing branding & thought leadership
  • Public Relations increased visibility
  • Customer Service more contact
  • By maintaining a social presence online we hope to connect with morepotentialusers & customers to offer them a solution, and keep in touch withcurrentusers & customers to provide assistance and ask for referrals.
  • It is in our best interest to develop & distribute content that aligns with our business and is relevant to our communities and to communicate in an honest and open way with everyone we touch so that we continue to be viewed as a valued company that people can trust.
  • Social media used in tandem with our field marketing program, Career/Job/College Fairs, Chamber Events, SHRM conferences, Trade Expos we attend in our core states, provides us with a meaningful way to be present and build relationships in areas far from our home office by promoting these local events and our involvement with them.

13. Thank You!

  • Follow us.
  • Like us.

Digg us. Stumble us. Buzz us. Follow us on LinkedIn.Well return the favor :) Blog with us. If you are interested in becoming a contributor to our upcoming blog please contact me[email_address]or tweet @shonymac