Social Media Checkup and Social Media Advertising
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Social Media Checkup & Social Media Advertising with Aliza Sherman
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Transcript of Social Media Checkup and Social Media Advertising
Social Media Checkup & Social Media Advertising
with Aliza Sherman
Social Media Checkup
How are you using it?
1. Pick your goals.
Pick 3
Establish your brand. Build awareness. Drive traffic. Build your email list. Provide customer service. Engage and empower customers. Generate inquiries. Increase sales.
Social media goals
Pick 3
2. Know your audience.
Demographics
Psychographics
3. Choose the right platforms. Professional, business-oriented. LinkedIn Profile and Company Page
General, targeted, entertainment & friend-focused Facebook Company Page, Facebook Group
Broad-reaching, diverse, news-oriented Twitter Account Video entertainment and information YouTube Channel Helpful for location-based businesses, Google SEO Google My Business Page
What about these platforms?
Engaging visual storytelling, photos and graphics Instagram Account
Highly visual traffic driver, female-dominated Pinterest Business Account
Easy multimedia blogging, skews younger Tumblr Account 6-second videos, ready-made for Twitter Vine Account Impermanent multimedia messaging Snapchat Account
4. Use the right tools.
Schedule: Buffer Hootsuite Facebook Scheduler CoSchedule Design: Pablo Canva Haiku Deck
Scheduling
Image created with Pablo
Image created with Canva
Image created with Haiku Deck
5. Check your branding.
Consistent branding.
Consistent branding.
Consistent branding.
Consistent branding.
Consistent branding.
Consistent branding.
Consistent branding.
6. Make your message clear.
Clear messaging.
Clear messaging.
7. Use the space you’re given.
Dimensions vary.
FacebookCoverimage:851x315pixelsProfileimage:400x400pixels
Twi>erHeaderimage:1500x500pixelsProfileimage:400x400pixels
YouTubeChannelimage:2560x1440pixelsProfileimage:400x400pixels(pulledfromGoogleaccount)
LinkedInBackgroundimage:atleast1000X425pixelsProfileimage:400x400pixels
GoogleMyBusinessimage:2120x1192pixelsProfileimage:400x400pixels(pulledfromGoogleaccount)
Call to action
Use the space you’re given.
Use the space you’re given.
Contest
The Ask
Use the space you’re given.
Product
Use the space you’re given.
Collage
Use the space you’re given.
Illustration
Use the space you’re given.
Tagline
Use the space you’re given.
White space
Use the space you’re given.
Font face
Use the space you’re given.
8. Plan your destination.
Destinations • Internalwebpage–
NOTyourhomepage.
• Mobile-friendlyform.
• (Contact,emailsubscripYon,feedback,inquiry,contestentry)
• ProductPage.
• Video.
9. Don’t waste time.
Manage and Plan
Create Themes
Ideal posting frequency
1-2xaday
MulYpleYmesaday
1xaweek
1xaday
SeveralYmesaday
30+Ymesaday
Best times to post 12-1pmonSaturdaysandSundays3-4pmonWednesdays1-4pmonThursdaysandFridays
12-3pmonMondaysthroughFridays5-6pmonWednesdays
Monday-Wednesday:2pm-4pmESTThursday-Friday:Noon-3pmESTSaturday-Sunday:9am-11amEST
MondaythroughThursdayexceptbetween3-4pm
2-4amandeveningseveryday5pmonFridays8-11pmonSaturdays
10. Get Results.
Pay to be seen.
Facebook: Boost a post
Facebook: Results
Facebook: Ad options
Target, Budget, Duration
Facebook: Build your ad
Facebook: Sample ads
Facebook Ads: Results
Instagram: Ads thru Facebook
Instagram: Sample ads
Instagram: Ad options
Twitter: Ad options
Twitter: Ad samples
Twitter: Ad results
The Key to Social Media Ads • Aspecificand
measurablegoal.
• TherightdesYnaYon.
• AclearcalltoacYon.
• Eyecatchingvisualorvideoclip.
• Awaytotrack.
1. Pickyourgoals.(Pick3.)2. Knowyouraudience.3. Choosetherightplaborms.4. Usetherighttools.5. Checkyourbranding.6. Makeyourmessageclear.7. Usethespaceyou’regiven.8. PlanyourdesYnaYon.9. Don’twasteYme.10. Getresults.(Payforads.)
