JobsCentral Learning Monthly Roadshows
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Transcript of JobsCentral Learning Monthly Roadshows
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
PROPOSAL FOR
JOBSCENTRAL LEARNINGROADSHOWS 2017
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
WHAT is theJOBSCENTRAL
LEARNING roadshow?
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
WHAT?A SERIES of ROADSHOWS organized
throughout 2017 to provide OUTREACHto the public.
Starting at Raffles Place, Chevron House, the roadshows will be conducted at multiple
locations around Singapore, leading up to a finale JobsCentral Learning Event.
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
WHY?To create an INTERACTIVE and ENGAGING event at HIGH FOOT TRAFFIC locations, consisting of KEY TARGET AUDIENCES.
Allows a platform for our partners to SHOWCASE their available courses and interact FACE-TO-FACEwith interested parties.
CREATE TOP-OF MIND Brand Awareness, EDUCATE the public on the CONVENIENCE of using the portal and ENCOURAGE them to sign up for courses to upgrade themselves.
The Objective. To ensure that the JobsCentral Learning branding and our Learning Partners gets maximum exposure, creating brand awareness and successfully converting interested parties to sign-up for a course.
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
WHO?Primary Targets:
Working Class population between ages 25 to 35 who are looking to upgrade themselves.
Secondary Targets:
Fresh School leavers, tertiary students, Fresh graduateslooking to upgrade or looking for their next step.
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
HOW?Create on-site Branding using booths, banners
and other collateral.
The Objective. To ensure that the JobsCentral Learning branding
gets maximum exposure, creating brand awareness and successfully converting interested
parties to sign-up for an account.
To create awareness for our partners, promotetheir courses and in return, drive revenue
towards our event.
HOW?
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
ROADSHOWS• The Locations
o Layouto Partnership Categorieso On-Site Collaterals
• Activities
MARKETING• Online Marketing
o E-Banner o EDM Blast
• Location Based Marketingo Pamphlet Distributiono SMS Blast
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
Marketing Strategy
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
MARKETING PLANS FOR JCL ROADSHOWS:Online Marketing: e-banners on JCL Portal.
Banner Placement
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
MARKETING PLANS FOR JCL ROADSHOWS:Online Marketing: EDM Blast to JCL / JC Database
Period : 3 – 21 April 2017 (Chevron House & 313 Somerset)
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
MARKETING PLANS FOR JCL ROADSHOWS:Online Marketing: Facebook / Social Media Marketing
JobsCentral Learning@JCLSingapore
We’re at Chevron House TODAY! Come on down
to and check out the courses we have available!
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
MARKETING PLANS FOR JCL ROADSHOWS:Location Based Marketing
Distribution of Event Pamphlet prior to event date.
Date : 18 April 2017
Locations : Around Raffles Place and Tanjong Pagar MRT
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
MARKETING PLANS FOR JCL ROADSHOWS:Location Based Marketing
SMS Blast around event area.
Date : on the day of Event
Locations : Around Raffles Place, Somerset MRT (Orchard Road).
THE TIME IS NOW!
Join us at the JobsCentralLearning Roadshow at Chevron House to meet us and our partnersto find out how to upgrade yourself TODAY!
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
THE LOCATIONS
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
THE LOCATIONS
Chevron House: Date: 20 & 21 April 2017
313 Somerset:Date: 5, 6 & 7 May 2017
One Raffles Place: Date: 1 & 2 June 2017
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
Chevron HouseLocation : Raffles Place, CentralTentative Date : 20 and 21 April 2017Timing : 11am – 7pm
• High Foot Traffic from Monday to Friday.
• High concentration of Primary Target Audience.
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
Chevron House | The Layout
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
Key Venue:
313 SOMERSET Location : Somerset, Orchard RdTentative Date : 5 to 7 May 2017Timing : 12pm – 8pm
• High Foot Traffic on Weekends.• High concentration of Primary Target Audience
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
313 Somerset| The Layout
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
Key Venue:
ONE RAFFLES PLACE (INDOOR)Location : Raffles PlaceTentative Date : 01 and 02 June 2017Timing : 11am – 7pm
• High Foot Traffic from Monday to Friday.
• High concentration of Primary Target Audience.
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
One Raffles Place (Indoor)| The Layout
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
On Site Branding CollateralEvent Brochure:
To be distributed before and during the event
Sample only
Cover Page Page 2 Page 3 Back Page
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
Partnership AreasPlatinum Category
• Booth Space 3 x 2sqm (Raw Space)• 2 x Round Table (800D x 75H)• 5 x Chair• Limited to 5 representatives• Prime Position • Company listing on event eDMs and selected marketing
collaterals• Company 100 words write-up in Event Brochure (5000
copies) - Client to provide write-up
• 3 x Exclusive Airtime• Client to bring own Backdrop / Pull-up Banner
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
Partnership AreasGold Category
• Booth Space 2 x 2sqm (Raw Space)• 2 x Round Table (600D x 75H)• 4 x Chair• Limited to 4 representatives• Prime Position• Company listing on event eDMs and selected marketing
collaterals• Company 100 words write-up in Event Brochure (5000
copies) - Client to provide write-up
• 2 x Exclusive Airtime • Client to bring own Backdrop / Pull-up Banner
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
Partnership AreasStandard Category
• Counter Size 790mm (L) x 2015mm (H)• 1 x Table• 1 x Chair• Limited to 2 representatives• Company listing on event eDMs• Client to bring own Pull-up Banner (If Any)
20
15
mm
80
0m
m
790mm
XYZ PTE LTD
CONFIDENTIAL:All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without the prior permission of CareerBuilder (Singapore) Pte Ltd. .
THANK YOU
For Media Booking or enquiries, please contact:
Kenneth Chan
Business Development Executive
DID: 6578 7439 | Mobile: 9111 8732
Email: [email protected]