AVIAREPS GCC ROADSHOWS 2016

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AVIAREPS GCC ROADSHOWS 2016

Transcript of AVIAREPS GCC ROADSHOWS 2016

Page 1: AVIAREPS GCC ROADSHOWS 2016

AVIAREPS GCC ROADSHOWS 2016

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TABLE OF CONTENT

1. Company Profile 03 - 08

2. Middle East Office 09 - 12

3. GCC Market Overview 13 - 17

4. GCC Roadshow Proposals 18 - 20

5. Participation Fees 21 - 22

6. Contact Us 23

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AVIAREPS PROFILE

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ABOUT AVIAREPS

Our clients are in safe hands with us: AVIAREPS has more than 20 years practice developing and

implementing outbound tourism marketing programs on behalf of world-class clients.

AVIAREPS teams in each market possess the broadest possible networks among media, travel trade,

airlines, government and brand partners to ensure that our clients are able to capitalize on the best

possible networks in any given market.

Without exception, opening a tourism marketing representative office via AVIAREPS is the lowest-

cost vehicle for an outstanding entity to target a new market or boost its presence in a given

market.

AVIAREPS offers tailor-made services: from a one-off project to multi-million marketing programs, we

cater to our clients needs, tailoring programs precisely to their requirements, mission and

budgets.

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AVIAREPS GLOBAL NETWORK

43 Countries

58 OFFICES

IN

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AVIAREPS INTERNATIONALLY CONNECTED

MoU signing UNWTO Secretary General & AVIAREPS Chairman and CEO

AVIAREPS actively seeks visionary partners within the aviation, tourism, hospitality, retail and

trade promotion industries as we believe that when our clients in these industries thrive, they

deliver grass-roots anti-poverty and wealth-generation results, as well as international

understanding opportunities, faster and more effectively than any other.

Realising that vision, AVIAREPS is internationally connected and committed.

Our international memberships include: UNWTO Affiliate Member, IATA and PATA among

others.

UNWTO Secretary-General, Taleb Rifai: “We look forward to working with AVIAREPS, a

valued UNWTO Affiliate Member supporting destinations around the world improving

their international presence and tourism competitiveness in the area of marketing.”

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WHY AVIAREPS?

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OUR SERVICES, YOUR BENEFITS

INCREASED AWARENESS

REPRESENTATION

• Market Analysis

• Sales missions and road shows

• Fam trips

• Consumer and trade fairs

• Training programs

• Product placement and development

PR & COMMUNICATION

• Strategy planning

• PR consulting

• Media relations & Local press liaisons

• Press Releases

• Press trips

• Press conferences

• Events coordination

TRADE & MARKETING

• Marketing research

• Market segmentation

• Brand affinity programs

• Trade Newsletters

• Event management

ADVERTISING

• Strategic campaign planning

• Ad design and production

• Media selection and planning

• Media buying

• Monitoring

SOCIAL MEDIA & WEB

• Web design & development

• Web content management

• Social Media management

• SEO

• E-Training

• E-marketing

• Develop Mobile Apps

RESEARCH & REPORTING

• Market analysis and research

• Monitoring of our performance through key KPIs, documented in monthly reports.

• Monthly Industry report INCREASED REVENUE

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AVIAREPS PROFILE

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MIDDLE EAST OFFICE

1908A Business Central Towers,

P.O. Box 502657, Dubai Media City,

Dubai, United Arab Emirates

Geographical Coverage: G.C.C. & The Middle East

Dubai Office Established Since: August 2007

AVIAREPS Middle East is the leading sales & marketing firm specializing in PR, sales, digital

marketing and marketing representation for destinations, hospitality brands and properties,

airlines and tourism based entities, with a proven track record of successful B2B and B2C

marketing and promotional activities.

AVIAREPS Middle East’s bilingual sales, marketing, PR and on-line promotions managers and

team members are intimately familiar with how to boost visibility and sales of overseas hotel

properties and products throughout the Arabian Gulf and Middle East region.

In addition to the Dubai office, AVIAREPS also maintains a 100% subsidiary office in Jeddah,

Saudi Arabia under the name of AVIANET.

AVIAREPS Dubai office is geographically responsible for conducting sales, destination marketing

and public relations activities in the G.C.C. (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United

Arab Emirates).

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GENERAL MANAGER – MIDDLE EAST

Glenn has firmly cemented the AVIAREPS reputation and standing among the Middle East’s travel industry and media as a

professional, well respected and results driven sales representation and destination marketing company.

2013 to date Vice-President Corporate Communications & Public Relations, AVIAREPS

2007 to date Established and heads the AVIAREPS Middle East Office

2002 - 2007 Account Director, AVIAREPS Marketing Garden Ltd. Tokyo JAPAN

Director Japan of Japan Representative Office for the Government of Dubai, Department of Tourism and

Commerce Marketing (DTCM).

2001 - 2002 International Media Manager, Japan Organising Committee for the

2002 FIFA World Cup Korea/Japan (JAWOC), Tokyo JAPAN

2001 Temporary Assistant, United Nations Office for Project Services (UNOPS), Tokyo JAPAN (www.unops.org)

1999 - 2001 Programme Coordinator, Council of Local Authorities for International Relations, Tokyo JAPAN

Glenn is a graduate of the University of Melbourne, with a double Bachelors degree in Commerce and Arts (with honours).

Glenn Johnston

General Manager

Middle East

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MARKETING MANAGER – MIDDLE EAST

Industry Experience: over 25 years of management and work experience in the airline, travel agency, airport and air-freight

fields both in the UAE and Saudi Arabia

Airline Knowledge: comprehensive knowledge of the entire scope of airline business. This comprises hands-on experience in

sales, marketing, reservations, airport operations, civil aviation affairs and IATA/BSP & BARSA activities. Experience in

negotiation Bilateral Agreements and Airline Contracts.

Marketing Knowledge: Destination marketing, PR, advertising, promotions and event management expertise. A well-defined

knowledge in presenting, selling and education travel agents and wholesalers to become better acquainted with destinations

leading to more effecting selling of the destination to clients and package development.

March 2012 - To Date Marketing Manager, Aviation & Travel Trade

July 2010 - Feb 2012 Country Manager, Bahrain Air

Jan 2010 - June 2010 Marketing Manager, Al Rais Travel & Shipping Agencies, Dubai, UAE

Oct. 2008 - Jan 2010 Marketing Manager, Aviation & Travel Trade, AVIAREPS, Dubai, UAE

Sep. 1999 - Sep. 2008 Area Manager, Jeddah, SriLankan Airlines, Saudi Arabia

March 1999 - Aug 1999 Kanoo Travel, Jeddah, Saudi Arabia. Manager, Off-Line GSAs.

May 1995 - Feb 1999 Kanoo Travel, Jeddah, Saudi Arabia. Senior Sales Supervisor, Air Lanka (GSA Appointment)

Mar. 1991 - May 1995 Kanoo Travel, Riyadh, Saudi Arabia. Sales / Reservations / Ticketing Officer, Air Lanka

Chinthaka Bandara

Marketing Manager

Middle East

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GCC MARKET OVERVIEW WHY INVEST IN THE GCC

MARKET?

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37 Million Outbound Trips by GCC nationals in 2013

$65 Billion spent on Outbound Trips by GCC nationals this is set to increase to over $100 billion by 2018

Compared to the rest of the world, GCC National spends

430% more on accommodation

260% more on airfares

VS

GCC MARKET CHARACTERISTICS

Source: Market Insight, Amadeus

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GCC MARKET CHARACTERISTICS

Source : Expedia.com local survey with 1000 UAE residents

GCC Tourist Spend

$1.72 Billion in the UK, in first nine months of 2014

KSA clocked a record 114,000 visits to the UK

spend of $ 474.2 million

in the first nine months of 2014 Source: visitbritain

GCC Nationals Accommodation Preference

Source : MarketVision

UAE Nationals Traveling Characteristics

86% travel for leisure at least once a year

3 leisure trips approximately per year

Average length of holiday is 15 days

5-star or 4-star hotel 45%

Furnished apartment/villa 38%

3-star, 2-star or budget hotel 8%

Private accommodation 7%

Other 2%

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GCC MARKET CHARACTERISTICS

GCC Average Travel Group Size Family Size including Maids

6 – 12 PAX

6 – 12 PAX

4 – 8 PAX

6 – 8 PAX

4 – 8 PAX

4 – 6 PAX

GCC Average Travel Spend Per Person [Per Day]

USD 3,360

USD 3,280

USD 4,100

USD 2,670

USD 1,606

USD 1,860

GCC BOOKING PATTERN Most travelers book their travel through Corporate travel agents 33% Online Travel Agents 25% Travel Agents 20% Other 22%

Source: Market Insight, Amadeus

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GCC MARKET CHARACTERISTICS

1-3 Nights 14%

4-7 Nights 31%

8-14 Nights 34%

15-28 Nights 10%

29-91 Nights 11%

1-3 Nights 4-7 Nights 8-14 Nights 15-28 Nights 29-91 Nights

Business, 18%

Leisure, 82%

Business Leisure

GCC LENGTH OF STAY FOR ALL OUTBOUND TRIPS

THE PURPOSE FOR OUTBOUND TRIPS

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AVIAREPS GCC ROADSHOW

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AVIAREPS ROADSHOWS

THE VALUE

Minimum of 100 leading G.C.C. Travel trade professionals to attend each roadshow

Provides platform for direct agent contracting with DMC’s and Hotels

Provides destination awareness among and business opportunities with leading agents

and travel wholesalers for destinations

Includes pre-event match-making by AVIAREPS, whereby AVIAREPS seeks agents

specifically interested in meeting you and your organisation. A list of such people is

provided prior to the roadshow for pre-event communication.

4 individual e-flyers sent to each market of participation (includes prior and post event

postings)

Invitation of leading media to each city visited

Coordination of media interviews

Creation and distribution of localized press release in English and Arabic

WHY PARTICIPATE IN THE AVIAREPS GCC ROADSHOWS?

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AVIAREPS ROADSHOWS

DETAILS

Roadshow 1 Kingdom of Saudi Arabia & Kuwait

Visited Cities Jeddah, Riyadh & Kuwait

KPI 100 travel trade professionals to attend each event

Date February 7 – 10, 2016

Cost USD$ 10,000

Roadshow 2 Oman UAE & Qatar

Visited Cities Muscat, Abu Dhabi, Dubai and Doha

KPI 100 travel trade professionals to attend each event

Dates December 13 – 17, 2016

Cost USD$ 10,000

Programme Overview:

Each venue to be a quality hotel, easily accessible by most agents in each city

1 x 3 hour late afternoon workshop session with dedicated sales desks for each co-participant

1 x evening reception with audio visual facilities for playing of co-participant promotional videos

Conclude each evening with co-participant door prizes and raffle draw

Media interviews and opportunities will be held throughout the programme

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PARTICIATION FEES

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ROADSHOW PARTICIPATION FEE COST

Roadshow 1 (Saudi Arabia & Kuwait) USD 10,000

Roadshow 2 (UAE, Oman & Qatar) USD 10,000

TOTAL USD 20,000

Fee Inclusions:

Venue and event catering costs

1 x 3 hour workshop session with dedicated sales desk for each co-participant

1 x evening reception with audio visual facilities for playing of co-participant promotional videos

Pre-event agent match-making services

4 individualized e-flyers with GCC-wide agent distribution

Individualized press release with Arabic and English distribution

Fee Exclusions:

- Individual travel costs

- Accommodation costs (can be coordinated if required)

- Individual visa costs (support is provided for obtaining entry visas where required)

- Airport/Hotel transfers (can be arranged if required)

- Private incidentals

PARTICIPATION FEE

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Contact:

Glenn Johnston

General Manager – Middle East

[email protected]

Mobile: +971 (0) 50 501 5423

Phone: +971 (0) 4 433 5952

THANK

YOU!