Brooklyn Park, MN 55443 janiswrites@herowndesk.com

763-234-3683

Online profile and portfolio: http://www.linkedin.com/in/janischamoun

SENIOR COMMUNICATIONS LEADER

Results-focused, persuasive, visionary leader and change agent with 20+ years experience in corporate communications, marketing and teambuilding. Proven ability to design creative and strategic solutions to communications and marketing challenges, while building brand, building relationships and mentoring others.

CORE COMPETENCIES

• Writing, Editing & Graphic Design • Social Media & eMarketing • Internal Communications & Special Events • Publications, Newsletters & Brochures • Corporate & Crisis Communications • Strategic Planning, Branding & Positioning • PR & Ad Agency Management • Budget & Staff Management

PROFESSIONAL EXPERIENCE

COMMUNICATIONS CONSULTANT 2008—Present Self-employed writer, editor, graphic designer and strategist. Create and produce press kits, logo and graphic design, brand positioning, website consulting, capabilities brochures and strategic planning for a variety of clients including B2B, non-profit arts organizations and consumer products OEM.

TRAVELHOST Magazine of Southeastern Minnesota, Rochester, MN 2006—2008 OWNER/PUBLISHER

Launched and published a quarterly 64-page magazine targeted to Mayo Clinic visitors. Directed editorial content, ad sales, graphic design, marketing and strategic planning. Established destination marketing co-ops including retailers, restaurants, attractions and tourism organizations. Built relationships with over 100 new advertisers and hoteliers.

Regis Corporation, Minneapolis, MN 2003—2006 DIRECTOR, CORPORATE MARKETING AND COMMUNICATIONS

Led communications efforts for rapidly growing $3.2 billion public company with 57 brands, over 13,000 hair salons and 88,000 employees. Directed media relations, public affairs, internal/external communications, product publicity, trade shows and events, annual report, cause marketing and corporate marketing programs. Accomplishments: • Launched publicity campaign for private label hair care products, with a 300% increase in exposure. • Managed outside PR agency and internal staff of six writers/editors and industry relations director. • Revamped worldwide corporate website and launched employee intranet. • Conducted focus groups and edited 8 newsletters to field ops, franchisees and salon employees. • Directed cause marketing programs: Race for the Cure, Locks of Love, Regis Foundation for Breast

Cancer Research and Clip for the Cure. Located nationwide clearinghouse to distribute hair products to women s shelters across the U.S., resulting in $500,000 annual tax deduction.

• Designed successful HQ event to celebrate 10,000-salon milestone, including “Land of 10,000 Salons” license keychain and gallery of hairstyles from the last 50 years.

• Obtained and coordinated a makeover segment on “Oprah” for the company s Supercuts brand, resulting in 1 million new registered users to the website.

MARKETING COMMUNICATIONS CONSULTANT, Minneapolis, MN 1996—2003

Freelance writer and editor, including capabilities brochures, PowerPoint sales presentations, advertisements, trade show displays and press releases for Carlson Travel Group, Carlson Marketing Group, Carlson Destination Marketing Services and Asset Marketing Services.

7841 Colorado Ave. N. Brooklyn Park, MN 55443

763-234-3683 • janiswrites@herowndesk.com

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Professional Experience, Continued

Carlson Companies Inc., Minneapolis, MN 1985—1996 DIRECTOR OF ADVERTISING, DIRECTOR OF NATIONAL MARKETING CARLSON TRAVEL NETWORK, CARLSON WAGONLIT TRAVEL (1990—1996) Led 16-person department and managed $7 million budget for national brand awareness programs, market research, creative development and print media placement of inquiry-generating advertising, promotions and communications for over 1,200 franchised and company-owned retail travel agencies across the North America and Europe. Accomplishments:

• Key player in securing $4 million in advertising sponsorship funding from airlines and VISA USA.

• Managed industry-leading newspaper ad program, leveraging budget by 80%.

• Directed design, production and distribution of TV and radio commercials, cooperative ad kit, leisure destination “wrapped” brochures, posters, direct mail shells, ticket jackets and ads on hold.

• Automated 1-800-CARLSON direct-routing lead generation program, to support Sunday ads.

• Managed ad agency (Campbell-Mithun) toward an inquiry-generating marketing strategy, then brought advertising function in-house, resulting in production savings of over $200,000 per year and cutting production cycle by two days.

• Designed customer retention program to encourage franchisees to capture customer data. Wrote Database Marketing manual, demonstrating how CRM could increase agency profitability.

• Hired new Yellow Pages agency, resulting in 33% increase in agency participation and 5% rebate.

• Managed national sponsorship of Weekend Travel Update and negotiated with producers the creation of 6 “donut” TV commercial library for franchisees including Hawaii, Mexico, Europe, USA, Sun and Cruise, valued at $150,000.

• Conducted well-attended two-day marketing planning seminars across the U.S. for agency owners. ASSISTANT DIRECTOR OF PUBLIC RELATIONS, CARLSON TRAVEL GROUP (1987—1990)

Key player in establishing public relations function within Carlson Travel Group. Managed media relations, internal/external publications, marketing communications, special events and speechwriting for $6 billion travel company, including Carlson Travel Network, P. Lawson Travel of Canada, Neiman Marcus Travel, and Carlson Tours brands. Accomplishments:

• Launched Weekly Travel Tips Column for franchisee localization, published in 90 papers.

• Served on Marilyn Nelson s committee to plan Carlson Companies 50th Anniversary event featuring a sit-down dinner for 6,000 guests hosted by Bob Hope.

• Managed major industry primary research study: Looking Toward the Nineties.

• Researched and wrote History of Ask Mr. Foster, managed Centennial event in St. Augustine, FL.

• Managed Ask Mr. Foster/Carlson Travel Network name change conversion for all branded materials.

• Wrote and edited The Associate, Vacation Values and For the Business Traveler newsletters.

• Created “Carlson World” exhibit for Carlson Travel Group at Carlson s World Headquarters.

• Served as liaison to plan grand opening event after Ask Mr. Foster was named “official travel agent” for the U.S. Fifth Army at Ft. Sam Houston.

7841 Colorado Ave. N. Brooklyn Park, MN 55443

763-234-3683 • janiswrites@herowndesk.com

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Carlson Companies Inc., Continued MANAGER, PUBLIC RELATIONS AND MEDIA, COUNTRY HOSPITALITY (1985 to 1988)

Managed advertising and established public relations function for Country Kitchen restaurant franchisees and Country Inns by Carlson across the US and Canada. Accomplishments:

• Planned successful grand opening event for the first Country Inn by Carlson in Burnsville, MN.

• Choreographed “The Kitchenettes,” a “dance” troupe of HQ operations and marketing staff, performed annually at the franchise conference to a standing ovation.

• Created National Advertising Media Fund (“NAMFUND”), a voluntary program designed to encourage system-wide franchisee ad expenditures, resulting in a 33% increase in ad spending over two years.

• Developed national franchisee public relations plan to increase local market exposure. The Good Neighbor Program included monthly news releases and PR handbook.

The Toro Company Inc. 1983 to 1985 ADVERTISING AND PUBLIC RELATIONS COORDINATOR, Consumer Products Division Coordinated print and broadcast schedules for 100 Toro distributors and 7,500 dealers. Launched and coordinated product public relations program. Worked with PR director on internal communications efforts.

RELATED EXPERIENCE/AFFILIATIONS/AWARDS

Editor, BMW Motorcycle Owners Association of MN Newsletter, Riding Matters, Minneapolis, MN, 2010 Percussionist, Shoreview Northern Lights Variety Band, Shoreview, MN, 2010—Present Campaign Chair, Sisters2theRescue.org, Gamma Phi Beta Sorority Alumni, Fargo, ND, 2008—2009 Marketing Committee Member, Rochester Symphony Orchestra, Rochester, MN, 2007—2008 Percussionist, Rochester Symphony Orchestra, Rochester, MN, 2007—2009 Board President, Dakota Valley Symphony, Burnsville, MN, 1999—2007 HSMAI Silver Award, Carlson Travel Network Brochure, 1994 HSMAI Bronze Award, Carlson Travel Network Advertisement, 1994 Travel Weekly Achievement Award, Best Newsletter, 1993 and 1994 IABC Northstar Chapter Award of Excellence in Video Production for “We re Ask Mr. Foster,” 1989 ITVA International, Silver Reel Award for Video Production, 1989 President and Newsletter Editor, Toro Prose Toastmasters, Minneapolis, MN, 1985—1986

EDUCATION UNIVERSITY OF ST. THOMAS, St. Paul, MN. Working toward Master s in Business Communication. GPA: 3.75. Organizational Communications, Communications Technology, Advanced PR Writing MINNESOTA STATE UNIVERSITY – MOORHEAD, Moorhead, MN. Presidential Scholar. Bachelor of Science in Mass Communication GPA: 3.4 UNIVERSITY OF IDAHO, Moscow, ID. National Student Exchange Program, junior year. GPA: 3.75

Online profile and portfolio: http://www.linkedin.com/in/janischamoun