Janis Trading CompanyJanis Trading Company

Watch Importers & Watch Importers & DistributorsDistributors

TermsTerms Chronograph: A wristwatch with a Chronograph: A wristwatch with a

stopwatch function.stopwatch function.

Movement: Internal Watch MechanismMovement: Internal Watch Mechanism

Quartz: Battery-poweredQuartz: Battery-powered

Mechanical: Automatic or Hand-windMechanical: Automatic or Hand-wind

Autoquartz: Semi-automatics, Mostly Autoquartz: Semi-automatics, Mostly JapaneseJapanese

ChronographsChronographs Functions may include Functions may include

date, rotating bezel, date, rotating bezel, luminous hands & luminous hands & markers, slide rule, markers, slide rule, tachymeter & more.tachymeter & more.

Attractive casual, Attractive casual, sporting & high-end sporting & high-end dress watch designs.dress watch designs.

MovementsMovements Most watch brands do NOT make their own Most watch brands do NOT make their own

movements, especially automatic movements, especially automatic movements.movements.

Most movements come from Switzerland, Most movements come from Switzerland, Japan or China.Japan or China.

ETA, the largest supplier of Swiss ETA, the largest supplier of Swiss movements began cutting production & movements began cutting production & sales to non-Swiss brands in 2010.sales to non-Swiss brands in 2010.

Made in ChinaMade in China

Most watches are now made in Most watches are now made in China, where quality has steadily China, where quality has steadily improved for years. improved for years.

Experts agree Asian movements are Experts agree Asian movements are just as reliable as Swiss movements just as reliable as Swiss movements at a fraction of the price.at a fraction of the price.

Retail PricesRetail Prices ETA auto-chronos now >$750ETA auto-chronos now >$750

Lower-cost Swiss auto-chronos >$450Lower-cost Swiss auto-chronos >$450

Prices for Quartz & non-Swiss watches can Prices for Quartz & non-Swiss watches can also run very high.also run very high.

““Good Value” in attractive & reliable auto-Good Value” in attractive & reliable auto-chronos, especially casual and sporting chronos, especially casual and sporting watches, is hard to find.watches, is hard to find.

Watch e-TailingWatch e-Tailing

Most watches, especially sub-Most watches, especially sub-premium brands, are sold online.premium brands, are sold online.

Online selling & fulfillment costs are Online selling & fulfillment costs are incredibly low.incredibly low.

Markups are huge, from 300% to Markups are huge, from 300% to 1000% of dealer cost (retail is 4x to 1000% of dealer cost (retail is 4x to 11x factory prices).11x factory prices).

Watch BuyersWatch Buyers Millions of watch enthusiasts, many who Millions of watch enthusiasts, many who

collect multiple pieces. collect multiple pieces.

Hundreds of online forums where Hundreds of online forums where enthusiasts share information.enthusiasts share information.

Many hate sub-premium brands for ugly Many hate sub-premium brands for ugly designs, fake Swiss names & huge designs, fake Swiss names & huge markups.markups.

Chinese brands are winning fans with their Chinese brands are winning fans with their handsome dress-watch designs, solid handsome dress-watch designs, solid construction & low prices.construction & low prices.

Auto-Chrono ChoicesAuto-Chrono Choices

Expensive Swiss-Made BrandExpensive Swiss-Made Brand

Ugly & Over-Priced Fake-Swiss BrandUgly & Over-Priced Fake-Swiss Brand

Japanese Semi-Automatic CopycatJapanese Semi-Automatic Copycat

Up & Coming Chinese Dress-WatchUp & Coming Chinese Dress-Watch

Cheap, Ugly & Unreliable GarbageCheap, Ugly & Unreliable Garbage

ChallengeChallenge

Find a reliable & attractive casual Find a reliable & attractive casual automatic chronograph for <$350.automatic chronograph for <$350.

Source production for <$80 per piece.Source production for <$80 per piece.

Keep selling costs <$50 per pieceKeep selling costs <$50 per piece

OpportunityOpportunity Attractive auto-chronos w/ the best Attractive auto-chronos w/ the best

movements can be sourced for movements can be sourced for $40-$70/piece, including escrow, 3$40-$70/piece, including escrow, 3rdrd party party inspection & shipment.inspection & shipment.

Online selling costs are between $25 and Online selling costs are between $25 and $50 per piece including storage, $50 per piece including storage, fulfillment, customer service & returns.fulfillment, customer service & returns.

With retail prices of $300-$330, gross With retail prices of $300-$330, gross profit per piece is >$200profit per piece is >$200

What $300-$330 BuysWhat $300-$330 Buys

FeaturesFeatures

Seagull’s Premier 38-Jewel ST25 MVTSeagull’s Premier 38-Jewel ST25 MVT Stainless Steel CaseStainless Steel Case Sapphire GlassSapphire Glass Ultra-bright Hands and MarkersUltra-bright Hands and Markers Water Resistant to 20 ATM Water Resistant to 20 ATM Leather or Silicon Rubber StrapLeather or Silicon Rubber Strap Distinctive & Stylish PackagingDistinctive & Stylish Packaging Custom Logo & BrandingCustom Logo & Branding

HurdlesHurdles Chinese factories have large Chinese factories have large

Minimum Order Quantities (MOQ), Minimum Order Quantities (MOQ), often 100-200 pieces per design.often 100-200 pieces per design.

They demand 30% paid pre-They demand 30% paid pre-production upon sample approval, production upon sample approval, with remainder paid pre-shipment.with remainder paid pre-shipment.

Production takes 60-70 days.Production takes 60-70 days.