James GoldsteinResidence Palace, Brussels

10th February 2009

SUSTAINABLE ENERGY GOES MAINSTREAM

Where EU energy projects meet the media

Enhancing the visibility of EU Sustainable ENERGY projects

http://www.pressensave.eu

Intro to PRESSENSAVE

EU FP6 project with aim to provide the EU Energy programme with a new powerful tool capable of enhancing and maximizing the media visibility of the results achieved, the new products realised and research carried out.

Our ultimate goal :Assist EU energy project

consortia to effectively and successfully communicate their research results through mainstream European media

The Consortium

• Sustainable/Renewable Energy expertise provision• Link with energy research initiatives of EC projects

• Media/Journalism expert• Reach out to EU journalism community• Strengthen EU projects’ dissemination plans with media contacts

• Communication expert• Set-up of dissemination tools for EU project consortia (webinars)• Assist projects to exploit research results

• Online communication & platform development• Provide and manage technology platform and customise tool based on user needs

What PRESSENSAVE offers

Virtual Press Office: An on-line tool for all energy projects, where draft

press releases can be posted to be revised by professional journalists.

Wide reach towards expansive network of EU energy journalists

Media coverage assistance: Experts in communication can support

your project’ communication strategies while media professionals can

spread news and results through appropriate channels. High visibility

Webinar manager: seminars transmitted over the web - projects can be

selected to be featured at a webinar as an event on renewable energy.

Your conference is broadcasted and visibile on the Internet

Virtual Press OfficeUser-friendly tool

No additional software required

Quick registration process

User profiling to customise to projects’ media needs and interests

Full communication between projects and PRESSENSAVE journalists

Personalised email alerts during entire editing process

ONLINE ARENA for promotion of EU ENERGY projects to highlight

their corresponding news on research, product, event …

Multi-user levels

Energy Project coordinator: User of VPO service

“Journalist /Editor”: EJC journalist who edits inserted info into media-

friendly press release

“Scientific Validator”: POLITO who assures scientific accuracy to EJC

“Chief Editor”: Takes final edited and validated Press Release to be

distributed to the media (EJC)

“Platform Administrator”: CYBION maintains platform and assures

fluid user flow from initial insertion to final press release

publication/delivery

All users interact simultaneously on the VPO and

are alerted accordingly during editing process

Find us at www.pressensave.eu

News submission by energy project coordinator

Text info

PRESSENSAVE journalist is notified about information and is assigned to edit the press release into media-friendly article

After journalist makes first edit, our energy research expert validates article for scientific accuracy, giving some comments on the press release

Email sent to project contact to advise of edited news item accessible on platform

The project Coordinator re-enter platform and view his new press release on personalised home page.

Insertion of comments from the Project Coordinator

and validation

Customised media list to receive PRs

Chief Editor can archive the PR and send it to media

After final validation article uploaded on

www.pressensave.eu

1) Following registration, EU energy project coordinator inserts the “raw information”

2) PRESSENSAVE journalist is notified about information and is assigned to edit the press release into media-friendly article

3) After journalist makes first edit, PRESSENSAVE energy research expert validates article for scientific accuracy

4) Email sent to Energy project coordinator to advise of edited news

5) The project coordinator can re-enter the platform and view his newly created professional press release on personalised page

Summary: How VPO works 1

6) The project coordinator either validates the release to complete the process or adds further comments to be resent to the journalist.

• PC has final say on changes and must validate results. • All comments visible to both PCs and journalists. • Entire dialogue exchange also viewable to both users.

7) After validation, PR placed on PR list to be sent to media by Chief Editor (professional journalist).

• CE archives validated PR• PR appears on public section of portal.

8) CE sends finalised PR to target media!

Summary: How the platform works2

Rodolfo Perez SaracibarResidence Palace, Brussels

10th February 2009

SUSTAINABLE ENERGY GOES MAINSTREAM

Where EU energy projects meet the media

European Journalism Centre's activities for the PRESSENSAVE platform

The EJC's role on the Pressensave platform

In charge of the media-related activities:

Verifying the communication needs of the projects

Gather information they wish to disseminate

Transform the information into professional press releases

Sent out the press releases to selected media targets

Media follow up

Added-value provided by the EJC's activities

Giving more media visibility to the projects

Raising awareness of their results

Providing media advice to the projects

Assisting in their relations with the media

Roberto MussiResidence Palace, Brussels

10th February 2009

SUSTAINABLE ENERGY GOES MAINSTREAM

Where EU energy projects meet the media

POLITO’s activities for PRESSENSAVE Platform

POLITO’s role in the Platform

Preliminary analysis of energy projects registered on the platform

Supervising activity

Assuring a timely validation of scientific accuracy of Press

Releases

Act as go-between research projects teams on one side and

media on the other

Benefits from POLITO’s activity

Translation of scientific results into media-friendly news […. “it’s all

about being able to transform what we want to say in what the public

wants to hear”….]

Unbiased information and outlook on Energy technologies

Dissemination of information from the academia to the general public

Hinano Spreafico D. F.Residence Palace, Brussels

10th February 2009

SUSTAINABLE ENERGY GOES MAINSTREAM

Where EU energy projects meet the media

The communication partner

ROLE IN PRESSENSAVE project : Communication expert

Survey questionnaire sent to all targeted ENERGY projects

Gathering communication and media needs

Customising PRESSENSAVE to projects

Gaguing projects’ current use in media and

communication campaigns

Promoting the use of the platform Europe wide

Minerva Consulting & Communication

Setting up of a full list of Energy projects dividing the projects by

specific energy sectors

Selection of the first test user group (22 projects)

Preparation of the survey and distribution to the test user group to

collect feedbacks (January-March 2008)

Gathering of the results

Opening and launch of the platform

Dissemination of PRESSENSAVE to Energy projects

(from April 2008 on)

Work implemented

ROLE IN PRESSENSAVE project : Webinar manager

Set-up of dissemination tools for EU project consortia (webinars)

Assist projects to exploit research results

Webinar = seminars transmitted over the web

7 projects are selected to be offered a webinar for an event on

renewable energy

Minerva Consulting & Communication

Webinar support

Webinar is the short for Web-based seminar

It is just like a conference room based seminar but participants

are in front of their pc with headphones

A Webinar is interactive: participants can give, receive and

discuss information.

The benefits in using this system are:

Reach a larger audience

Reduce cost

Digitally record and allow future playback

Coordinator details: James GoldsteinCybion SrlVia Della Scrofa, 117Rome, Italy 00186Tel: +39 06-6865975Fax: +39 06-68806997http://www.pressensave.euinfo@pressensave.euE-mail: goldstein@cybion.it