Sydney Goldstein

The StationPhotography | Design | Layout

The Station looks at the typography of fire stations. Photographed and

designed by myself.

The concrete floors of fire stations inspired the grey foundation of

the pages. Type was built on curved paths, similar to the unique type

structures around fire trucks. Repetition of paragraph titles represents

the flash of sirens. They’re visible for a second, disappear, and reappear

as the truck speeds by.

National Student ShowBest of Publication Design

KC AIGA A10Award WinnerJurors Choice: Dana Tanamachi

Flux Design AwardsAward WinnerPublication Honorable Mention

Entire Publication

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OLA THE

FIREMENS CLOTHING & GEA

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Typography Process

SUA CalendarCharacter Design | Illustrations | Layout | Color

The 2014 Spring Calendar for KU’s Student Union Activities, featuring

characters around campus and how they interact with the weather.

Challenge: Organizing the long-standing events with the advertisements

and social media content.

Illustration Details

KUDWDesign | Concept | Leadership | Event Planning | Group Project

On February 20th, 2014, KUDW united four disciplines, Visual Communication, Industrial

Design, Architecture and Photo Media for one week through a wide variety of events.

Programing of events will be designed with hybridized themes that will be welcoming to

individuals of any major.

design: One of three lead designers/coordinators for the first KU Design Week. After establishing a

brand and guidelines, we expanded our team to four other designers who followed our brand

guidelines to create event posters.

event planning/coordinating: Our team worked with eight other students from different majors to plan and coordinate the

week of events.

pieces shown were elements i worked on, unless otherwise credited.

additional credits:claire pederson: Logo system, Resume Workshop Poster, Found Photo Workshop Poster, Toy

Engineering Workshop Poster, Black Poster 8, Black Poster 9, Countdown Tearsheet Poster Bundle, Bag.

sydney goldstein: Logo system, Full Calendar, Perspective Type Mural, 3D Perspective Poster, Drop Cap

Battle Poster, Business Cards, Letterhead,

Black Poster 1, Black Poster 5.

lexi griffith: Logo system, Design Week Party Poster, Letterhead, Black Poster 6, Black Poster 10.

katie whiteman: Blitz Event Poster, Exhibition Structure Poster, Under Armour Poster, T-shirt.

lori novak: Scavenge Challenge Poster, Drink Tickets Black Poster 3, Black Poster 7.

john reynolds: Promo Video, Closing Party Video.

patrick blanchard: Design Film Series Poster, Design Thinking Poster, Black Poster 2, Black Poster 4.

View the full project: https://www.behance.net/gallery/15155095/KUDW

National Student ShowBest Group Project

KC AIGA A10Award WinnerJurors Choice: Kelly Stevens

Flux Design AwardsAward WinnerIdentity Category Winner

2015 AAF-KC ADDYSGold Award Winner

Claire Pedersen

Design Team

DROP CAP BATTLEFEBRUARY 26TH | TIME | ROOM 000, ART & DESIGN BUILDING

Go to www.kudesignweek.com for more information

DROP CAP BATTLEFEBRUARY 26TH | TIME | ROOM 000, ART & DESIGN BUILDING

Go to www.kudesignweek.com for more information

Sydney Goldstein

Lettering | Poster Brand Standards

https://vimeo.com/88773907

Perspective Mural

3D Perspective Poster

Closing Party-- Photos taken by Max Mikulecky

Lettering ExplorationsWork in progress

A variety of explorations using different tools and methods for

creating letterforms.

Vector, Work in Progress poster

Vector, Completed Logotype, Noun&Noun

Vector, Work in Progress Logo System

Pencil

Pointed Pen & Process

Packaging for my parents 25th Anniversary. Letterforms based off

pointed pen explorations. Currently in the process of vectoring the

letterforms. The images above are a quick mockup of what the design

I’m currently working on

Vector Progress

Granny Sue’s Sauces ConceptIllustrations | Concept | Packaging

Granny Sue has been making sauces and selling them from her kitchen

window for over 50 years. She hand paints each label on doilies and

bottles them with an extra pinch of love. Often times you’ll find her 1st

place county fair pies cooling in the window, next to her bunny, Susie.

From Granny’s kitchen to your cupboard.

National Student ShowPackaging Design Finalist

The Butler’s Guide to Running the Home and Other GracesIllustrations | Layout | Redesign

A redesign of an outdated butlers guide book. The goal was to create a

modern take on the 1920’s, deco art, and scratchboard illustrations.

The Butlers Guide pulls inspirations from vintage design, but with a

modern twist. Inspiration was pulled from scratchboard illustrations

and art deco design.

National Student ShowPublication Design Finalist

KC AIGA A10Award Winner

Select Spreads

Rounded elementsInside enclosure

Rounded

Straight line extending out`(Serifs)

Top heavy rests onsmaller base (wheels)

Rounded

Straight line extending out

Round elements, inside inclosure

Top heavy, rests on smaller base (wheels)

HooptieType Design

Hooptie: “a car, especially an old or dilapidated one.”

Typeface based of a 1972 Land Yacht. The typeface comes in two styles

and ten weights. Five“rounded” and five “sharp,” weights. The difference

between rounded and sharp are the seen through the interior enclosures.

Hooptie 1978 Sharp

Rounded 1970

Rounded 1972

Rounded 1974

Rounded 1976

Rounded 1978

Sharp 1970

Sharp 1972

Sharp 1974

Sharp 1976

Sharp 1978

LootDesign | Wireframes

Loot is a respinsive app that documents and tracks thifted items. Users

can create shopping routes, wishlists, read reviews, and interact with

other avid thrifters in their area.

Flux Design AwardsWeb/Interactive Finalist

South RoseType Design | Branding

South Rose is a luxury travel service. The typeface and branding is based off

the South Rose Window at the Notre Dame Cathedral.

Selected forCommunication Arts 2014 Typography Annual

Type Directors ClubCommunication Design CompetitionCertificate of Typographic Excellence60th Awards Exhibition

Nationa Student ShowMisc. Design Finalist

AIGA A10Award Winner

Flux Design AwardsIdentity Honorable Mention

Display

Alternate

PROCESS

ToursiDesign | Illustration | Lettering | Packaging

Toursi is a farm to table product who’s goal is to elevate how pickles are

perceived. Pickle juice is full of the probiotics and electrolytes that cure

a variety of health issues, Touris’ goal is to upscale the pickle market by

showing pickles are more than just a side dish at fancy parties.

National Student Show:Packaging Design Finalist

the pigeonBranding | Illustrations | Packaging | Publication Design

An offbeat food truck, obsessed with oddiies. The pigeon follows the traveling

circus from city to city.

the pigeon experiments with type treatments and layouts. The goal was

to create a cohesive brand that had a tool kit that could be pulled apart

and used in unique ways.

Type was used as a substitute to imagery to represent imagery. The

pigeon logo is broken in the same fashion as the illustration. Words

circle the pizza box like a chef would roll out the pizza dough. The word

“coffee” is stacked like a pile of coffee beans. An eye chart represents

how vision is blurred the more a person drinks.

fish frog legsmeat

sweets veggies drink