iSay: The Shape of Things, 31 January 2013 Artwork-centred ......Artwork-centred sociality in...
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Artwork-centred sociality in museums and galleries Marcus Winter University of Brighton
iSay: The Shape of Things, 31 January 2013
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
Imagine looking at an object not for its artistic or historical significance but for its ability to spark conversation Nina Simon (2010) The Participatory Museum
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
Social objects: Personal | Active | Provocative | Relational (Simon, 2010)
Source: Museum of Design in Plastics
Source: Göteborg Museum of Art
Source: Kentucky Derby Museum
Source: The Saatchi Gallery
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
Michael Craig-Martin: An Oak Tree (1973). Tate Britain
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
Visitor Feedback | Interpretation | Commenting | Debate
Source: Art Works / Plains Art Museum Source: London College of Fashion
Source: Tate Modern Source: Tate Modern
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
Visitor Book at the Rijksmuseum Schipol Airport
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
Conservation | Remediation | Accountability | Display capacity
Source: Art Works / Plains Art Museum Source: London College of Fashion
Source: Tate Modern Source: Tate Modern
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
Immediacy
Source: British Museum
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
RFID-based tour system with instant micro blogging (Hsu & Liao, 2011)
→ attach and read comments → post to social network
“allows the visitor to share his/her note or remark about the exhibit with others through the Internet.”
Qrator (Gray et al. 2012)
→ interactive object label
“Comments become part of the object’s history and ultimately the display itself”
Fluxguide (Seirafi, 2012)
→ Web 2.0 for GLAMs
“multi-media guiding enriched with new communicative, participative, and personalized features”
Digital approaches
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
Investment | Change of practice | User experience
Source: FluxGuide (2013) Source: QRator project / Grant Museum of Zoology
Source: QRator project / Petrie Museum Source: Hsu & Liao (2011)
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
Dashboard for curators: analytics and editorial control
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
> Put up when & as long as needed > Assign to exhibit and configure on the fly > Independent of existing systems and work practices
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
> Talk to me > Take part in research > Try it in your museum or gallery
Artwork-centred sociality in museums and galleries
iSay: The Shape of Things, 31 January 2013 Marcus Winter
References Engeström, J. (2005). Why some social network services work and others don’t – Or: the case for object-
centered sociality. Blog post 13 April 2005. Available: http://www.zengestrom.com/blog/2005/04/ why-some-social-network-services-work-and-others-dont-or-the-case-for-object-centered-sociality.html. Accessed 7 December 2012.
Fluxguide (2013). Homepage http://www.fluxguide.com/index_en.php. Accessed 28 January 2013.
Gray, S., Ross, C., Hudson-Smith, A. & Warwick, C. (2012). Enhancing Museum Narratives with the QRator Project: a Tasmanian devil, a Platypus and a Dead Man in a Box. Proceedings of Museums and the Web.
Hsu, H. & Liao, H. (2011). A mobile RFID-based tour system with instant microblogging. Journal of Computer and System Sciences, 77(4), pp. 720–727.
Knorr Cetina, K. (1997) Sociality with Objects: Social Relations in Postsocial Knowledge Societies Theory, Culture & Society, vol. 14(4): 1-30
Seirafi , A. & Seirafi, M.K. (2012). FLUXGUIDE: Mobile Computing, Social-Web & Participation @ the Museum. Institut fuer Creative, Media, Technologies. Available: http://www.fluxguide.com /uploads /4/2/3/3/4233655/paperforummedientechnik2011_fluxguide_red.pdf. Accessed 26 March 2012.
Simon, N. (2010). The Participatory Museum. Santa Cruz, California: Museum 2.0, 2010. Available: http://www.participatorymuseum.org/. Accessed 7 December 2012.